The global demand for Kombucha Tea Market is presumed to reach the market size of nearly USD 11662.3 MN by 2028 from USD 2661.42 MN in 2021 with a CAGR of 23.5% under the study period 2022 - 2028.
A fermented beverage made by fermenting black and green tea with a symbiotic yeast and bacterium culture (SCOBY) is Kombucha tea. It is often regarded as a functional beverage since it contains vitamins, amino acids, and other elements that provide various health benefits, like improved immunity and cancer risk. After fermentation, it has a sweet and sour taste. It also has a bubbly sensation, making it an excellent carbonated functional beverage that offers all health benefits. It comes in various tastes, including pineapple, lemon, and ginger.
Market Dynamics
The surge in consumer interest in adopting a healthy lifestyle and the numerous health benefits of kombucha tea are propelling the worldwide kombucha tea market expansion. Kombucha tea aids in weight loss relieves headaches, and body discomfort, lowers cholesterol levels and reduces the risk of heart attacks. In addition, an increase in demand for organic kombucha tea is expected to augment market development. However, the easy availability of kombucha tea replacements is limiting the market's growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of kombucha tea. The growth and trends of kombucha tea industry provide a holistic approach to this study.
Market Segmentation
This section of the kombucha tea market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Type
By Nature
By Distribution Channel
- Supermarket/Hypermarket
- Specialty Store
- Online Store
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Kombucha Tea market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Kombucha Tea Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the kombucha tea market include Asheville Kombucha Mamas, LL, The Coca-Cola Company, GT's Living Foods, Humm Kombucha, LIVE Kombucha Soda, Marin Kombucha, Remedy Drinks, Toyo Kombucha, PepsiCo, Inc., and Brew Dr. Kombucha. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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