Market Research Report

Global Kitchen Towel Market Report By Product (Cloth-based towel, Paper-based towel), By Application (Residential, Commercial), By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028

April 2021
Report Formats: Report Formats
Global Kitchen Towel Market Overview 

The kitchen towel market growth is mainly attributed to rising expenditure on home care products and hygiene products across the globe. The changing standard of living and rapid urbanization is catalyzing the high market demand. Any towel meant for a task done in the kitchen falls. These towels are more durable and absorb more than other towels. Increasing disposable income coupled with the increasing hotel and restaurant industry and rising awareness about maintaining hygiene in the kitchen area is estimated to propel the demand over the forecast period. However, the rising cost of raw materials may restrict the growth of the global kitchen towel market.
According to Value Market Research, the global Kitchen Towel market was valued at around USD 13.5 Billion in 2019 and is estimated to grow at a CAGR of about 6% to reach approximately USD 20 Billion in 2026.

The demand for good quality home and personal care products has grown significantly over the past few years due to the growing urban population's rising lifestyle. As per WHO, globally, the urban population is projected to grow about 1.6% per year between 2020 and 2025, and 1.4% per year between 2025 and 2030. The rising urban population and an increasing disposable income boost the demand for home care products such as kitchen towels. In addition to this, their penetration in emerging markets is also increasing due to westernization and globalization. Besides, the hotel industry is continuously growing, with over 700,000 hotels worldwide and contributing over $3.41 trillion to the global economy. In 2019, the global hotel industry was valued at nearly USD 570 billion, and the global restaurant market is estimated to grow at a CAGR of 4.7% by 2022. The rising number of hotels and restaurant have been positively impacted the kitchen towel market globally. The latest trend in the kitchen towel market is introducing new fabric with strong durability is likely to augment the demand in the upcoming years.


Key players in the kitchen towel market are Procter and Gamble Corporation, Kimberly-Clark Corporation, Koch Industries, Inc., WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp., Accrol Group Holdings Plc, Aldar Tissues, and Rodriquez Pty. 
In this market research report, the market is segmented by product, application, distribution channel and region.
Analysis by Product:
Based on the product, the market has been segmented into a Cloth-based towel and Paper-based towel. In 2019, cloth-based kitchen towels dominated the market. Factors such as reusable, durability, and technological advancement in cloth fabrics, driving the growth of the global Kitchen towel market. Cotton fabrics are highly popular with people for their excellent properties such as regeneration, bio-degradation, softness, and hygroscopic property.
Analysis by Application
In terms of revenue, the commercial sector accounts for nearly 60% of the market share, followed by the residential sector. The large share is mainly due to the high usage of towels in restaurants and other commercial places. Also, rising trends of hotels and restaurant chains, coupled with increasing spending on eating outside, is likely to augment the sales of kitchen towels. 
Analysis by Distribution Channel
Supermarkets and hypermarkets account for the majority of the market share in 2019. Consumers prefer to handpick things themselves. Consumers experience more comfortable with selecting their own items, especially with daily usable products. Generally, consumers have particular preferences for fabrics and colors. Other factors driving this distribution channel include price discounts, shopping experience, immediate purchase of the products, and availability of a broad range of products in a single shop. 
Analysis by Region:
As per the study, North America accounts for over 30% share in 2019, globally. North America is likely to emerge as a prominent region in the market with the changing lifestyle of consumers and incessantly growing population. The rising number of local and fast-food restaurants across the U.S. is driving market growth. Further, North American people are spending more money on dining as compare to other regions. The Asia Pacific is also likely to provide lucrative growth opportunities. 
Market Segmentation covered in the Report:
By Product
  • Cloth-based towel
  • Paper-based towel 
By Application
  • Residential
  • Commercial
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Stores
  • Others
By Region
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources,  Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.

       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
       2.1. Highlights of Market
       2.2. Global Market Snapshot
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 By Product
           3.7.2 By Application
           3.7.3 By Distribution Channel
           3.7.4 By Region
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
       5.5. COVID-19: Micro and Macro Factor Analysis
       6.1 Overview by Product
       6.2 Historical and Forecast Data
       6.3 Analysis by Product
       6.4 Cloth-based towel Market by Regions
       6.6 Paper-based towel Market by Regions
       7.1 Overview by Application
       7.2 Historical and Forecast Data
       7.3 Analysis by Application
       7.4 Residential Market by Regions
       7.5 Commercial Market by Regions
       8.1 Overview by Distribution Channel
       8.2 Historical and Forecast Data
       8.3 Analysis by Distribution Channel
       8.4 Supermarkets and Hypermarkets Market by Regions
       8.5 Convenience Stores Market by Regions
       8.6 Specialty Stores Market by Regions
       8.7 Online Stores Market by Regions
       8.8 Others Market by Regions
       9.1. Regional Outlook
       9.2. Introduction
       9.3. North America
           9.3.1. Overview, Historic and Forecast Data
           9.3.2. North America By Segment
           9.3.3. North America By Country
           9.3.4. United State
           9.3.5. Canada
           9.3.6. Mexico
       9.4. Europe
           9.4.1. Overview, Historic and Forecast Data
           9.4.2. Europe by Segment
           9.4.3. Europe by Country
           9.4.4. United Kingdom
           9.4.5. France
           9.4.6. Germany
           9.4.7. Italy
           9.4.8. Russia
           9.4.9. Rest Of Europe
       9.5. Asia Pacific
           9.5.1. Overview, Historic and Forecast Data
           9.5.2. Asia Pacific by Segment
           9.5.3. Asia Pacific by Country
           9.5.4. China
           9.5.5. India
           9.5.6. Japan
           9.5.7. South Korea
           9.5.8. Australia
           9.5.9. Rest Of Asia Pacific
       9.6. Latin America
           9.6.1. Overview, Historic and Forecast Data
           9.6.2. Latin America by Segment
           9.6.3. Latin America by Country
           9.6.4. Brazil
           9.6.5. Argentina
           9.6.6. Peru
           9.6.7. Chile
           9.6.8. Rest of Latin America
       9.7. Middle East & Africa
           9.7.1. Overview, Historic and Forecast Data
           9.7.2. Middle East & Africa by Segment
           9.7.3. Middle East & Africa by Country
           9.7.4. Saudi Arabia
           9.7.5. UAE
           9.7.6. Israel
           9.7.7. South Africa
           9.7.8. Rest Of Middle East And Africa
       10.1. Kitchen Towel Market Competition
       10.2. Partnership/Collaboration/Agreement
       10.3. Merger And Acquisitions
       10.4. New Product Launch
       10.5. Other Developments
       11.1. Company Share Analysis
       11.2. Market Concentration Rate
       11.3. Procter and Gamble Corporation
           11.3.1. Company Overview
           11.3.2. Financials
           11.3.3. Products
           11.3.4. Recent Developments
       11.4. Kimberly-Clark Corporation
           11.4.1. Company Overview
           11.4.2. Financials
           11.4.3. Products
           11.4.4. Recent Developments
       11.5. Koch Industries, Inc.
           11.5.1. Company Overview
           11.5.2. Financials
           11.5.3. Products
           11.5.4. Recent Developments
       11.6. WEPA Professional GmbH
           11.6.1. Company Overview
           11.6.2. Financials
           11.6.3. Products
           11.6.4. Recent Developments
       11.7. Svenska Cellulosa Aktiebolaget
           11.7.1. Company Overview
           11.7.2. Financials
           11.7.3. Products
           11.7.4. Recent Developments
       11.8. Wausau Paper Corp.
           11.8.1. Company Overview
           11.8.2. Financials
           11.8.3. Products
           11.8.4. Recent Developments
       11.9. Accrol Group Holdings Plc
           11.9.1. Company Overview
           11.9.2. Financials
           11.9.3. Products
           11.9.4. Recent Developments
       11.10. Aldar Tissues
           11.10.1. Company Overview
           11.10.2. Financials
           11.10.3. Products
           11.10.4. Recent Developments
       11.11. Rodriquez Pty
           11.11.1. Company Overview
           11.11.2. Financials
           11.11.3. Products
           11.11.4. Recent Developments
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies

  • Market Snapshot
  • Drivers : Impact Analysis
  • Restraints : Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • COVID-19 Impact Analysis by Production, Import, Export and Demand
  • Pre V/S Post COVID-19
  • Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  • COVID-19: Micro and Macro Factor Analysis
  • Analysis by Product (USD MN)
  • Cloth-based towel Market by Geography (USD MN)
  • Paper-based towel Market by Geography (USD MN)
  • Analysis Market by Application (USD MN)
  • Residential Market by Geography (USD MN)
  • Commercial Market by Geography (USD MN)
  • Analysis by Distribution Channel (USD MN)
  • Supermarkets and Hypermarkets Market by Geography (USD MN)
  • Convenience Stores Market by Geography (USD MN)
  • Specialty Stores Market by Geography (USD MN)
  • Online Stores Market by Geography (USD MN)
  • Others Market by Geography (USD MN)
  • Global Kitchen Towel Market by Geography (USD MN)
  • North America Market Analysis (USD MN)
  • United State Market Analysis (USD MN)
  • Canada Market Analysis (USD MN)
  • Mexico Market Analysis (USD MN)
  • Europe Market Analysis (USD MN)
  • Europe Market Estimate by Country (USD MN)
  • United Kingdom Market Analysis (USD MN)
  • France Market Analysis (USD MN)
  • Germany Market Analysis (USD MN)
  • Italy Market Analysis (USD MN)
  • Russia Market Analysis (USD MN)
  • Spain Market Analysis (USD MN)
  • Rest of Europe Market Analysis (USD MN)
  • Asia Pacific Market Analysis (USD MN)
  • China Market Analysis (USD MN)
  • Japan Market Analysis (USD MN)
  • India Market Analysis (USD MN)
  • South Korea Market Analysis (USD MN)
  • Australia Market Analysis (USD MN)
  • Rest of Asia Pacific Market Analysis (USD MN)
  • Latin America Market Analysis (USD MN)
  • Brazil Market Analysis (USD MN)
  • Argentina Market Analysis (USD MN)
  • Peru Market Analysis (USD MN)
  • Chile Market Analysis (USD MN)
  • Rest of Latin America Market Analysis (USD MN)
  • Middle East & Africa Market Analysis (USD MN)
  • Saudi Arabia Market Analysis (USD MN)
  • UAE Market Analysis (USD MN)
  • Israel Market Analysis (USD MN)
  • South Africa Market Analysis (USD MN)
  • Rest of Middle East and Africa Market Analysis (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisiton
  • Research Scope of Kitchen Towel Report
  • Market Research Process
  • Market Research Methodology
  • Global Kitchen Towel Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by Application
  • Market Attractiveness Analysis by Distribution Channel
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Market Segment Analysis 1 (USD MN)
  • Cloth-based towel Market by Geography (USD MN)
  • Paper-based towel Market by Geography (USD MN)
  • Global Market Analysis by Application (USD MN)
  • Residential Market by Geography (USD MN)
  • Commercial Market by Geography (USD MN)
  • Global Market Analysis by Distribution Channel (USD MN)
  • Supermarkets and Hypermarkets Market by Geography (USD MN)
  • Convenience Stores Market by Geography (USD MN)
  • Specialty Stores Market by Geography (USD MN)
  • Online Stores Market by Geography (USD MN)
  • Others Market by Geography (USD MN)
  • Global Market by Revenue
  • North America Market by Revenue
  • Europe Market by Revenue
  • Asia Pacific Market by Revenue
  • Latin America Market by Revenue
  • Middle East & Africa Market by Revenue
  • Recent Development in Industry
  • Company Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

Buy Chapters or Sections

Avail customized purchase options to meet your exact research needs:

  • Buy sections of this report
  • Buy country level reports
  • Request for historical data
  • Request discounts available for Start-Ups & Universities

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

Why Choose Us

Client First Policy
Excellent Quality
Robust After Sales Support
24/7 Email Support