Global Kitchen Towel Market Overview
The kitchen towel market growth is mainly attributed to rising expenditure on home care products and hygiene products across the globe. The changing standard of living and rapid urbanization is catalyzing the high market demand. Any towel meant for a task done in the kitchen falls. These towels are more durable and absorb more than other towels. Increasing disposable income coupled with the increasing hotel and restaurant industry and rising awareness about maintaining hygiene in the kitchen area is estimated to propel the demand over the forecast period. However, the rising cost of raw materials may restrict the growth of the global kitchen towel market.
According to Value Market Research, the global Kitchen Towel market was valued at around USD 13.5 Billion in 2019 and is estimated to grow at a CAGR of about 6% to reach approximately USD 20 Billion in 2026.
The demand for good quality home and personal care products has grown significantly over the past few years due to the growing urban population's rising lifestyle. As per WHO, globally, the urban population is projected to grow about 1.6% per year between 2020 and 2025, and 1.4% per year between 2025 and 2030. The rising urban population and an increasing disposable income boost the demand for home care products such as kitchen towels. In addition to this, their penetration in emerging markets is also increasing due to westernization and globalization. Besides, the hotel industry is continuously growing, with over 700,000 hotels worldwide and contributing over $3.41 trillion to the global economy. In 2019, the global hotel industry was valued at nearly USD 570 billion, and the global restaurant market is estimated to grow at a CAGR of 4.7% by 2022. The rising number of hotels and restaurant have been positively impacted the kitchen towel market globally. The latest trend in the kitchen towel market is introducing new fabric with strong durability is likely to augment the demand in the upcoming years.
Key players in the kitchen towel market are Procter and Gamble Corporation, Kimberly-Clark Corporation, Koch Industries, Inc., WEPA Professional GmbH, Svenska Cellulosa Aktiebolaget, Wausau Paper Corp., Accrol Group Holdings Plc, Aldar Tissues, and Rodriquez Pty.
In this market research report, the market is segmented by product, application, distribution channel and region.
Analysis by Product:
Based on the product, the market has been segmented into a Cloth-based towel and Paper-based towel. In 2019, cloth-based kitchen towels dominated the market. Factors such as reusable, durability, and technological advancement in cloth fabrics, driving the growth of the global Kitchen towel market. Cotton fabrics are highly popular with people for their excellent properties such as regeneration, bio-degradation, softness, and hygroscopic property.
Analysis by Application
In terms of revenue, the commercial sector accounts for nearly 60% of the market share, followed by the residential sector. The large share is mainly due to the high usage of towels in restaurants and other commercial places. Also, rising trends of hotels and restaurant chains, coupled with increasing spending on eating outside, is likely to augment the sales of kitchen towels.
Analysis by Distribution Channel
Supermarkets and hypermarkets account for the majority of the market share in 2019. Consumers prefer to handpick things themselves. Consumers experience more comfortable with selecting their own items, especially with daily usable products. Generally, consumers have particular preferences for fabrics and colors. Other factors driving this distribution channel include price discounts, shopping experience, immediate purchase of the products, and availability of a broad range of products in a single shop.
Analysis by Region:
As per the study, North America accounts for over 30% share in 2019, globally. North America is likely to emerge as a prominent region in the market with the changing lifestyle of consumers and incessantly growing population. The rising number of local and fast-food restaurants across the U.S. is driving market growth. Further, North American people are spending more money on dining as compare to other regions. The Asia Pacific is also likely to provide lucrative growth opportunities.
Market Segmentation covered in the Report:
By Distribution Channel
- Cloth-based towel
- Paper-based towel
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.