Global Intimate Lingerie Market Report By Product Type (Briefs, Bras, Shapewear, Others), By Distribution Channel (Offline, Online) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2022-2030

The global demand for Intimate Lingerie Market is presumed to reach the market size of nearly USD 29.44 BN by 2030 from USD 14.56 BN in 2022 with a CAGR of 9.2% under the study period 2023 - 2030.

Intimate lingerie, often referred to simply as lingerie, is a type of women's undergarment or sleepwear designed for personal and romantic purposes. It includes a variety of clothing items that are typically worn underneath outer clothing or as sleepwear, with a focus on sensuality, comfort, and aesthetics.

Market Dynamics

The shifting consumer preferences towards comfortable, stylish, and well-fitted lingerie have driven the demand for intimate apparel that complements individual tastes and body types. The rise of e-commerce has expanded the market's reach, offering a wide range of choices and convenient home delivery. Additionally, the lingerie industry's move towards inclusivity and body positivity, offering diverse sizing options, has attracted a broader customer base. Social media and celebrity endorsements have influenced consumer choices, as influencers and celebrities showcase lingerie on popular platforms. Innovations in design and fabrics have brought functional and trendy options to the market. Intimate lingerie's association with special occasions and gifting, such as weddings and Valentine's Day, contributes to its demand. Moreover, the increasing awareness of sustainable and ethical practices has led consumers to seek environmentally friendly and ethically produced lingerie options. Factors like rising affluence, urbanization, and the desire for fashion and lifestyle products have further fueled the market's growth.

The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of intimate lingerie. The growth and trends of intimate lingerie industry provide a holistic approach to this study. 

Market Segmentation

This section of the intimate lingerie market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities. 

By Product Type

• Briefs
• Bras
• Shapewear
• Others

By Distribution Channel

• Offline
• Online

Regional Analysis

This section covers the regional outlook, which accentuates current and future demand for the Intimate Lingerie market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.

Global Intimate Lingerie Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Intimate Lingerie market include Victoria’s Secret, Zivame, Gap, Inc., Triumph International, Calvin Klein, Wacoal Holdings Corp., Chantelle, HanesBrands Inc., Hunkemöller, Natori. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.