Global Hummus Market Report

Global Hummus Market is anticipated to experience remarkable expansion, with a projected Compound Annual Growth Rate (CAGR) of 11.62% from 2025 to 2033. According to the market analysis, the market size is forecasted to reach USD 12.88 Billion by the end of 2033, up from USD 4.79 Billion in 2024.

Hummus Market Size and Forecast 2025 to 2033

Hummus is a traditional Middle Eastern dip made primarily from cooked and mashed chickpeas, blended with tahini, olive oil, lemon juice, garlic, and various spices. This creamy spread has gained immense popularity worldwide, transcending its cultural origins to become a staple in many diets, particularly among health-conscious consumers. Hummus is not only celebrated for its rich flavor and versatility but also for its nutritional benefits, as it is high in protein fiber, and healthy fats. The growing trend towards plant-based diets has further propelled hummus into the spotlight, as it serves as an excellent alternative to dairy-based spreads and dips. Its adaptability allows for a wide range of flavors and variations, including roasted garlic, red pepper, and even dessert versions, catering to diverse palates. As consumers increasingly seek healthier snack options, hummus has solidified its position as a favored choice, making it a significant player in the global food market.

The hummus market is experiencing robust growth driven by several key factors. The rising awareness of health and wellness among consumers has led to an increased demand for nutritious and plant-based food options. According to the Food and Agriculture Organization, the global consumption of legumes, including chickpeas, has been on the rise, reflecting a shift towards healthier eating habits. Additionally, the convenience of ready-to-eat hummus products has made it a popular choice for busy consumers seeking quick and healthy snacks. The trend towards vegetarianism and veganism is also contributing to the market's expansion, as hummus is a staple in plant-based diets. Furthermore, the increasing availability of hummus in various flavors and formats, including organic and gluten-free options, is attracting a broader consumer base. The market is also benefiting from innovative marketing strategies and product placements in supermarkets and online platforms, making hummus more accessible than ever.

Market Dynamics

Hummus Market Drivers

• Health Consciousness: The growing trend of health consciousness among consumers is a significant driver of the hummus market. As individuals become more aware of the nutritional value of their food, they are increasingly opting for healthier alternatives. Hummus, rich in protein, fiber, and essential vitamins, aligns perfectly with this shift. According to the Centers for Disease Control and Prevention, a diet high in legumes can reduce the risk of chronic diseases such as heart disease and diabetes. This awareness has led to a surge in demand for hummus, as it is perceived as a nutritious snack option that supports overall health. The increasing prevalence of lifestyle-related health issues has further propelled consumers towards plant-based diets, making hummus a preferred choice for those seeking to improve their dietary habits.
• Convenience and Versatility: The convenience and versatility of hummus are pivotal factors driving its market growth. With the fast-paced lifestyle of modern consumers, ready-to-eat snacks have become essential. Hummus is not only easy to consume but also pairs well with a variety of foods, including vegetables, pita bread, and crackers. The U.S. Department of Agriculture reports that the demand for convenient food options has risen significantly, with consumers seeking products that require minimal preparation. Hummus fits this criterion perfectly, as it can be enjoyed as a dip, spread, or ingredient in various recipes. Its adaptability to different cuisines and flavor profiles further enhances its appeal, allowing it to cater to diverse consumer preferences and dietary restrictions.
• Plant-Based Diet Trends: The increasing adoption of plant-based diets is a major driver of the hummus market. As more consumers transition to vegetarian and vegan lifestyles, the demand for plant-based protein sources has surged. Hummus, made primarily from chickpeas, serves as an excellent protein alternative, making it a staple in many plant-based diets. The Plant Based Foods Association indicates that the plant-based food market has seen exponential growth, with consumers actively seeking nutritious and sustainable options. This trend is not only driven by health considerations but also by environmental concerns, as plant-based diets are often viewed as more sustainable than meat-based diets. Hummus, with its minimal environmental impact, aligns well with the values of environmentally conscious consumers, further boosting its market presence.
• Innovative Product Offerings: Innovation in product offerings is a crucial driver of the hummus market. Manufacturers are continuously introducing new flavors, organic options, and unique formulations to cater to evolving consumer tastes. The U.S. Food and Drug Administration has noted a rise in consumer interest in organic and non-GMO products, prompting brands to adapt their offerings accordingly. This innovation not only attracts new customers but also encourages existing consumers to explore different varieties of hummus. The introduction of limited-edition flavors and seasonal offerings has also proven effective in maintaining consumer interest and driving sales. As brands invest in research and development to create exciting new products, the hummus market is poised for continued growth.

Hummus Market Opportunities

• Expansion into Emerging Markets: The expansion of hummus into emerging markets presents a significant opportunity for growth. As global awareness of health and wellness increases, countries in Asia, Africa, and Latin America are beginning to embrace hummus as a nutritious snack option. The Food and Agriculture Organization has reported a growing interest in plant-based diets in these regions, driven by urbanization and changing lifestyles. This trend opens up new avenues for manufacturers to introduce hummus products tailored to local tastes and preferences. By leveraging local ingredients and flavors, companies can create unique offerings that resonate with consumers in these markets, thereby expanding their customer base and driving sales.
• E-commerce Growth: The rapid growth of e-commerce presents a lucrative opportunity for the hummus market. With the increasing popularity of online shopping, consumers are seeking convenient ways to purchase their favorite food products. According to the U.S. Census Bureau, e-commerce sales have seen a significant uptick, particularly in the food and beverage sector. This trend allows hummus brands to reach a wider audience and cater to consumers who prefer the convenience of online shopping. By establishing a strong online presence and utilizing digital marketing strategies, companies can effectively promote their products and drive sales through e-commerce platforms, capitalizing on the growing trend of online grocery shopping.
• Health and Wellness Trends: The ongoing health and wellness trends present a substantial opportunity for the hummus market. As consumers increasingly prioritize their health, there is a growing demand for nutritious and functional food products. Hummus, with its high protein and fiber content, aligns perfectly with these consumer preferences. The U.S. Department of Health and Human Services has reported a rise in the consumption of plant-based foods, indicating a shift towards healthier eating habits. Brands that emphasize the health benefits of hummus, such as its role in weight management and heart health, can effectively attract health-conscious consumers. By promoting hummus as a wholesome and nutritious option, companies can tap into this growing market segment and drive sales.
• Product Diversification: Product diversification offers a significant opportunity for growth in the hummus market. As consumer preferences evolve, there is a demand for innovative and unique hummus varieties. Manufacturers can explore new flavors, ingredients, and formats to cater to diverse consumer tastes. The U.S. Food and Drug Administration has noted an increasing interest in exotic flavors and gourmet options, prompting brands to experiment with unique combinations. By introducing limited-edition flavors or seasonal offerings, companies can create excitement around their products and encourage repeat purchases. Additionally, the development of hummus-based snacks, such as hummus chips or spreads, can further diversify product offerings and attract new customers.

Hummus Market Restrain & Challenges

• Ingredient Sourcing Issues: One of the primary challenges facing the hummus market is the sourcing of high-quality ingredients. The production of hummus relies heavily on chickpeas, tahini, and other fresh ingredients, which can be subject to fluctuations in availability and price. The U.S. Department of Agriculture has reported that adverse weather conditions and climate change can impact crop yields, leading to potential shortages. These sourcing issues can result in increased production costs, which may be passed on to consumers, potentially affecting demand. Companies must navigate these challenges by establishing strong relationships with suppliers and exploring alternative sourcing strategies to ensure a consistent supply of quality ingredients.
• Competition from Alternative Products: The hummus market faces significant competition from alternative dips and spreads, which can pose a challenge to market growth. With the increasing popularity of plant-based diets, consumers have a wide array of options, including guacamole, salsa, and various nut-based spreads. The U.S. Food and Drug Administration has noted a rise in the availability of these alternative products, which can attract consumers seeking variety in their snacking options. To remain competitive, hummus brands must differentiate themselves by emphasizing their unique flavors, health benefits, and versatility. Additionally, effective marketing strategies that highlight the distinct qualities of hummus can help brands stand out in a crowded marketplace.
• Consumer Perception and Awareness: Consumer perception and awareness of hummus can also pose challenges for market growth. While hummus has gained popularity in many regions, there are still areas where it is not widely recognized or understood. The U.S. Department of Agriculture has indicated that education and awareness campaigns are essential to promote the benefits of hummus and its versatility as a food product. Brands must invest in marketing efforts that educate consumers about the nutritional value of hummus and how it can be incorporated into various meals and snacks. By addressing misconceptions and increasing awareness, companies can drive demand and expand their customer base.
• Regulatory Challenges: Regulatory challenges can also impact the hummus market, particularly concerning food safety and labeling requirements. The U.S. Food and Drug Administration has stringent regulations governing food products, which can pose challenges for manufacturers seeking to introduce new products or flavors. Compliance with these regulations can be time-consuming and costly, potentially hindering innovation and market entry. Companies must stay informed about regulatory changes and ensure that their products meet all safety and labeling requirements. By proactively addressing these challenges, brands can navigate the regulatory landscape and maintain consumer trust in their products.

Current Trends in the Hummus Market

• Flavor Innovation: Flavor innovation is a prominent trend in the hummus market, as manufacturers seek to attract consumers with unique and exciting offerings. The introduction of unconventional flavors, such as spicy harissa, beetroot, and even dessert-inspired varieties, has gained traction among adventurous eaters. The U.S. Department of Agriculture has reported that consumers are increasingly seeking bold and diverse flavors in their food choices, driving brands to experiment with new combinations. This trend not only caters to evolving consumer preferences but also encourages repeat purchases as customers seek to try the latest flavor innovations. By continuously introducing new and exciting flavors, hummus brands can maintain consumer interest and drive sales.
• Sustainable Packaging: Sustainable packaging is becoming an essential trend in the hummus market, as consumers increasingly prioritize environmentally friendly products. The U.S. Environmental Protection Agency has highlighted the growing concern over plastic waste and its impact on the environment, prompting brands to explore sustainable packaging solutions. Many hummus manufacturers are now adopting eco-friendly packaging materials, such as biodegradable containers and recyclable materials, to appeal to environmentally conscious consumers. This trend not only aligns with consumer values but also enhances brand reputation and loyalty. By prioritizing sustainability in packaging, hummus brands can differentiate themselves in the market and attract a growing segment of eco-conscious consumers.
• Health-Focused Formulations: Health-focused formulations are gaining popularity in the hummus market, as consumers seek products that align with their wellness goals. The U.S. Department of Health and Human Services has reported a rise in demand for functional foods that offer additional health benefits, such as added protein, probiotics, or superfood ingredients. Hummus brands are responding to this trend by developing formulations that cater to specific dietary needs, such as low-sodium, high-protein, or organic options. By emphasizing the health benefits of their products, companies can attract health-conscious consumers and position themselves as leaders in the wellness food segment.
• Plant-Based Snacking: The trend towards plant-based snacking is reshaping the hummus market, as consumers increasingly seek nutritious and satisfying snack options. The U.S. Plant-Based Foods Association has reported a significant rise in the consumption of plant-based snacks, driven by the growing awareness of health and environmental benefits. Hummus, with its high protein and fiber content, fits perfectly into this trend, making it a popular choice for consumers looking for healthier alternatives to traditional snacks. Brands are capitalizing on this trend by promoting hummus as a versatile snack that can be enjoyed with various accompaniments, such as vegetables, crackers, or pita chips. By positioning hummus as a go-to plant-based snack, companies can tap into the growing demand for healthier snacking options.

Segmentation Insights

Hummus Market Analysis, By Type

By Type, the market is categorized into Classic, Roasted Garlic, White Bean, Black Olive, Red Pepper, and Others.

• The largest segment in the hummus market is the Classic variety. This traditional flavor has maintained its popularity due to its authentic taste and versatility. Classic hummus serves as a foundational product that appeals to a broad audience, making it a staple in many households. It’s simple yet rich flavor profile allows it to be paired with a variety of foods, from fresh vegetables to pita bread, enhancing its appeal as a versatile dip or spread. Additionally, the Classic variety often serves as a benchmark for consumers trying hummus for the first time, solidifying its position as the leading segment in the market.
• The fastest-growing segment in the hummus market is the Roasted Garlic variety. This flavor has gained traction among consumers seeking bold and savory options. The unique taste of roasted garlic adds depth and complexity to the traditional hummus experience, attracting those who enjoy more adventurous flavors. The increasing popularity of Mediterranean cuisine and the trend towards gourmet food experiences have contributed to the rapid growth of this segment. As consumers continue to explore diverse flavor profiles, the Roasted Garlic variety is poised to capture a larger share of the market, driven by its appeal to flavor enthusiasts.

Hummus Market Analysis, By Distribution Channel

By Distribution Channel, the market is categorized into Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, and Online Retailers.

• The largest segment in the hummus market is Supermarkets/Hypermarkets. These retail channels provide consumers with a wide variety of hummus options, making them a convenient one-stop shop for grocery needs. The extensive reach and accessibility of supermarkets allow consumers to easily find their preferred hummus brands and flavors. Additionally, supermarkets often feature promotional displays and sampling opportunities, which can encourage trial and increase sales. The combination of convenience, variety, and promotional strategies positions supermarkets as the leading distribution channel for hummus.
• The fastest-growing segment in the hummus market is Online Retailers. The rise of e-commerce has transformed the way consumers shop for food products, with many opting for the convenience of online grocery shopping. The COVID-19 pandemic accelerated this trend, as more consumers turned to online platforms for their grocery needs. Online retailers offer a wide selection of hummus products, often with the added benefit of home delivery. This convenience, coupled with the ability to easily compare prices and read reviews, has made online shopping increasingly popular among consumers. As e-commerce continues to grow, the online retail segment is expected to expand rapidly, driven by changing consumer preferences.

Hummus Market Regional Insights

The market has been geographically analysed across five regions, Europe, North America, Asia Pacific, Latin America, and the Middle East & Africa.

• In the Hummus market, North America is the largest region, driven by the increasing popularity of plant-based diets and health-conscious eating habits. The region has seen a significant rise in the consumption of hummus, with consumers embracing it as a nutritious snack option. The diverse culinary landscape in North America has also contributed to the growth of various hummus flavors, catering to a wide range of consumer preferences. Additionally, the presence of numerous retail channels, including supermarkets and online platforms, has made hummus easily accessible to consumers, further solidifying North America's position as the leading region in the market.
• The fastest-growing region in the Hummus market is the Asia Pacific. This growth can be attributed to the rising awareness of health and wellness among consumers in countries such as China and India. As urbanization increases and lifestyles change, there is a growing interest in nutritious and convenient food options, including hummus. The region's expanding middle class is also driving demand for diverse food products, leading to an increased acceptance of international cuisines. As more consumers in the Asia Pacific region discover the benefits and flavors of hummus, the market is expected to experience rapid growth, positioning it as a key player in the global hummus landscape.

Hummus Market Competitive Overview

The hummus market is characterized by a diverse range of players, each vying for market share through innovative product offerings and strategic marketing initiatives. Companies are increasingly focusing on flavor innovation, health-focused formulations, and sustainable practices to differentiate themselves in a crowded marketplace. The competitive landscape is marked by both established brands and emerging players, each contributing to the dynamic growth of the market. As consumer preferences evolve, companies are adapting their strategies to meet the demand for healthier, convenient, and flavorful options. This competitive environment fosters continuous innovation, ensuring that consumers have access to a wide variety of hummus products that cater to their diverse tastes and dietary needs. Brands are also leveraging digital marketing and e-commerce platforms to enhance their visibility and reach, further intensifying competition in the hummus market.

Leading Market Players in the Hummus Market

• Nestlé S.A.: Nestlé S.A. is a global leader in the food and beverage industry, known for its diverse portfolio that includes a range of hummus products. The company focuses on innovation and quality, ensuring that its hummus offerings meet the evolving tastes and preferences of consumers. Nestlé emphasizes sustainability in its sourcing and production processes, aligning with the growing demand for environmentally friendly products. The brand's commitment to health and wellness is reflected in its hummus formulations, which often feature high-quality ingredients and nutritional benefits. By leveraging its extensive distribution network, Nestlé effectively reaches a wide audience, making its hummus products accessible to consumers worldwide.
• Cedar’s Mediterranean Foods, Inc.: Cedar’s Mediterranean Foods, Inc. specializes in authentic Mediterranean products, including a variety of hummus flavors. The company prides itself on using traditional recipes and high-quality ingredients to create flavorful and nutritious hummus. Cedar’s focuses on catering to health-conscious consumers by offering organic and non-GMO options, appealing to the growing demand for clean-label products. The brand's commitment to quality and authenticity has garnered a loyal customer base, and its innovative marketing strategies help to enhance brand visibility. Cedar’s continues to expand its product line, introducing new flavors and formats to meet the diverse preferences of consumers.
• Haliburton International Foods, Inc.: Haliburton International Foods, Inc. is a prominent player in the hummus market, known for its commitment to quality and innovation. The company offers a wide range of hummus products, including traditional and unique flavors, catering to various consumer tastes. Haliburton focuses on using fresh, high-quality ingredients to ensure the authenticity and flavor of its hummus. The brand is dedicated to sustainability and ethical sourcing, aligning with consumer preferences for environmentally responsible products. Haliburton's strategic partnerships with retailers and distributors enhance its market presence, allowing it to reach a broad audience and drive sales growth in the hummus category.

Top Strategies Followed by Players

• Innovation in Product Development: Companies in the hummus market are increasingly focusing on innovation in product development to stay competitive. This includes introducing new flavors, organic options, and unique formulations that cater to evolving consumer preferences. Brands are experimenting with exotic ingredients and limited-edition flavors to attract adventurous eaters and encourage repeat purchases. By investing in research and development, companies can create exciting new products that resonate with consumers, driving growth in the hummus market.
• Sustainability Initiatives: Many players in the hummus market are adopting sustainability initiatives as a core part of their business strategy. This includes sourcing ingredients from sustainable farms, using eco-friendly packaging, and implementing environmentally responsible production practices. By prioritizing sustainability, companies can appeal to environmentally conscious consumers and enhance their brand reputation. These initiatives not only align with consumer values but also contribute to long-term business success in a market increasingly focused on sustainability.
• Digital Marketing and E-commerce Expansion: The rise of e-commerce has prompted hummus brands to enhance their digital marketing strategies and expand their online presence. Companies are leveraging social media, influencer partnerships, and targeted advertising to reach a wider audience and promote their products effectively. By establishing a strong online presence, brands can tap into the growing trend of online grocery shopping, making their hummus products more accessible to consumers. This strategy not only drives sales but also fosters brand loyalty among consumers who prefer the convenience of online shopping.

List of Companies Profiled in the Report are:

• Nestlé S.A.
• Cedar’s Mediterranean Foods Inc.
• Haliburton International Foods Inc.
• Strauss Group Ltd. (Sabra Dipping Company LLC)
• Bakkavor Group Plc
• Tribe Hummus
• Boar’s Head Brand
• Hummus Gourmet LLC (Lantana Foods)
• The Kraft Heinz Company
• Hope Foods LLC.

Global Hummus Market Report: Scope

List of Segments Covered

This section of the Hummus market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.

By Type

• Classic
• Roasted Garlic
• White Bean
• Black Olive
• Red Pepper
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Grocery Stores
• Online Retails