As per this study the Global Gummy Vitamin Market was valued USD 7.56 BN (by revenue) in 2022 and is anticipated to reach USD 20.83 BN by 2030 with a CAGR of 13.5%.
Gummy vitamins are vitamin-enriched, soft, and chewable dietary supplements that taste like candy. They are basically formulated for children who do not want to take pills as they are convenient, fun-to-eat and supplement all the nutrients required by the body. Gummy vitamins are very tastier and are available in a variety of delicious flavors that attract the children as well as adults. Single vitamins and multivitamins are the two main types of gummy vitamins available in the market. Out of which, multivitamins have higher demand across the consumer.
Market Dynamics
Rising awareness regarding preventive care and increasing demand for gummy vitamins owing to a variety of flavors and shapes available in the market is fueling the product demand. Also, the advent of a new formulation of gummy vitamins along with the rising demand for multivitamins and dietary supplement to complement nutritional requirements is again fueling the industry expansion. Further, the advent of novel products based on organic formulations is also expected to provide a huge growth opportunity for the market.
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter's five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of gummy vitamin.
Market Segmentation
The broad gummy vitamin market has been sub-grouped into product type and end-user. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
By Product Type
- Multivitamins
- Single Vitamins
By Source
By Packaging Type
By Distribution Channel
By End User
Regional Analysis
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for gummy vitamin in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
Global Gummy Vitamin Market Share by Region (Representative Graph)
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the gummy vitamin market include Church & Dwight Co. Inc. (US), Life Science Nutritionals (Canada), Bettera Brands LLC (US), The Clorox Company (US), Softigel (US), Nature's Way Products, LLC (US), Zanon Vitamec Inc. (US), Olly Public Benefit Corporation (US), Herbaland Naturals Inc. (Canada), Hero Nutritionals, LLC (US), SmartyPants Inc. (US), The Nature's Bounty Co. (US), IM Healthcare (India), Nutra Solutions (US), Makers Nutrition, LLC (US), Vitakem Nutraceutical Inc. (US), x'Bayer Group (Germany), Ernest Jackson (UK), Boscogen, Inc (US), and Santa Cruz Nutritionals Inc. (US). An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
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