The global demand for Guarana Market is presumed to reach the valuation of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of 8% during the period of 2023-2030. Whereas with regards to volume, the market was calculated XX Tons in 2022 and foreseen to touch XX Tons by 2030 with a CAGR of XX% during 2023-2030.
Guarana is made out of crushed seeds of P. cupana or P. sorbilis. It is enriched with a range of stimulants, such as caffeine, theophylline, and theobromine. Guarana is used in beverages and medicine due to its beneficial health properties. It is used to treat a range of health issues such as weight loss, malaria and dysentery, low blood pressure, chronic fatigue syndrome (CFS), and mental and physical fatigue. It is also known by some other names such as azilian cocoa, guaranine, Paullina cupana, guarana seed extract, paullinia sorbilis, cacao brésilien, zoom.
Market Dynamics
The growing demand for guarana from the food & beverage and pharmaceutical industry drives the growth of the market. The beverage industry uses 70 % of guarana produced in soft and energy drinks. In comparison, the other 30% becomes guarana powder for direct consumption in capsules or dilution in water, or it serves as a raw material for the pharmaceutical and cosmetics industries. It is valued mainly for its stimulant property because of its high content of caffeine, which can be up to 6% in the seeds. Caffeine has been the main reason to study guarana and lead the research by the food and pharmaceutical industry. Guarana also has several skin beneficial components that amplify studies on the effects of guarana′s bioactive components and their potential cosmetic applications.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of guarana.
Market Segmentation
The entire guarana market has been sub-categorized into product form and application. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Form
By Application
- Food Beverage
- Cosmetics
- Pharmaceutical
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for guarana market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Guarana Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Guarana market include Ambev, Coca-Cola, RedBull, Monster Beverage Corporation, Duas Rodas, Guarana Antarctica, Natural Amazon Products, and Sambazon. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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