The global demand for Greeting Cards Market is presumed to reach the market size of nearly USD 23.54 MN by 2030 from USD 20.25 MN in 2022 with a CAGR of 1.9% under the study period 2023 - 2030.
A Greeting card is a decorative piece of paper or thin cardboard available in various shapes, and formats generally sent to convey good wishes. These cards, which come in a variety of styles, are both mass-produced and handmade. They are typically inexpensive, but cards with more elaborate die-cuts or glued-on decorations can be expensive. These cards are used to send greetings during special occasions, convey feelings to other family members, or show appreciation by businesses to their customers. A greeting card can help express several human emotions like happiness, gratitude, sympathy, empathy, humor, love, and admiration and help us connect emotionally.
Market Dynamics
The unabated appetite for buying and sending greeting cards among the millennials to express a heartfelt personal message or make someone feel extra special will be the primary driver for this market's growth. The easy availability of greeting cards in supermarkets, hypermarkets, convenience stores, stationery & grocery stores, and online channels will further benefit market growth. Technical developments like color lithography, websites using superior personalization technology, mobile e-cards or cards, quilling cards, and digital printable greeting cards have enabled this market to thrive. Greeting cards used by businesses to express their gratitude to maintain customer relationships will further enhance market share. The main challenge faced by the greeting card market is the environmental concerns associated with the production of physical cards.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of greeting cards. The growth and trends of greeting cards industry provide a holistic approach to this study.
Market Segmentation
This section of the greeting cards market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
By Distribution Channel
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Greeting Cards market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Greeting Cards Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Greeting Cards market include American Greeting Corporation, Archies Limited, Avanti Press Inc., Budget Greeting Cards Ltd., Card Factory plc, Carlton Cards Ltd., Crane & Co., Galison Publishing LLC, Hallmark Cards Inc., IG Design Group Plc, John Sands (Australia) Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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