The global demand for Greeting Cards Market is presumed to reach the market size of nearly USD XX MN by 2027 from USD XX MN in 2020 with a CAGR of XX% under the study period 2021 - 2027.
A Greeting card is a decorative piece of paper or thin cardboard available in various shapes, and formats generally sent to convey good wishes. These cards, which come in a variety of styles, are both mass-produced and handmade. They are typically inexpensive, but cards with more elaborate die-cuts or glued-on decorations can be expensive. These cards are used to send greetings during special occasions, convey feelings to other family members, or show appreciation by businesses to their customers. A greeting card can help express several human emotions like happiness, gratitude, sympathy, empathy, humor, love, and admiration and help us connect emotionally.
The unabated appetite for buying and sending greeting cards among the millennials to express a heartfelt personal message or make someone feel extra special will be the primary driver for this market's growth. The easy availability of greeting cards in supermarkets, hypermarkets, convenience stores, stationery & grocery stores, and online channels will further benefit market growth. Technical developments like color lithography, websites using superior personalization technology, mobile e-cards or cards, quilling cards, and digital printable greeting cards have enabled this market to thrive. Greeting cards used by businesses to express their gratitude to maintain customer relationships will further enhance market share. The main challenge faced by the greeting card market is the environmental concerns associated with the production of physical cards.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of greeting cards. The growth and trends of greeting cards industry provide a holistic approach to this study.
This section of the greeting cards market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
- Seasonal Greeting Cards
- Every Day Greeting Cards
- Business Cards
- Personal Cards
This section covers the regional outlook, which accentuates current and future demand for the Greeting Cards market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Greeting Cards Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the greeting cards market include Hallmark Cards, American Greetings, Card Factory, Schurman Retail Group, CSS Industries Inc., Avanti Press, Simon Elvin, Myron Manufacturing Corp., Moo, and Herbert Walkers Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information based on primary and secondary research. Secondary research has been done using various sources, including (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications. Additionally, our team conducts extensive primary research with key industry participants to gather first-hand data. The data is then analyzed and validated by industry experts.
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