The global demand for Eye Tracking Market is presumed to reach the market size of nearly USD 10652.09 BN by 2030 from USD 1730.95 BN in 2022 with a CAGR of 25.5% under the study period 2023 - 2030. Regarding volume, the market was calculated XX Thousand Units in 2022 and forecast to touch XX Thousand Units by 2030 with a CAGR of XX% during 2023-2030.
Eye tracking uses a sensor technology to detect a person's presence and identifies what they are looking at in real-time. The technology decodes eye movements into a data stream that contains information such as pupil position, the gaze vector for each eye, and the gaze point. An eye tracker installed on the head & connected to the computer can be used to collect eye-tracking data. These devices keep track of actions that include blinking, staring, and ignoring, as well as the pupil's visible reaction to various stimuli. It is widely used in intelligence and security systems.
Market Dynamics
The growing adoption of eye-tracking technology in the aerospace and military sectors is the leading factor driving the eye tracking market. Increasing industry expansion is being aided by increased investments in wearable and smart technologies. Since the eye tracking system is used in the defense and military sector, governments have increased their investment in the area, spurring market growth in the upcoming years. The rising use of eye-tracking technology in various applications, including cognitive systems, video games, and lie-detection systems, is booming market expansion. Augmented reality (AR) & virtual reality (VR) devices are gaining popularity because of their ability to improve user experiences. The incorporation of eye-tracking technologies into AR/VR headgear and PCs offers up new applications for the technology.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of eye tracking. The growth and trends of eye tracking industry provide a holistic approach to this study.
Market Segmentation
This section of the eye tracking market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Offering
- Hardware
- Software
- Research & Consulting Services
By Tracking Type
- Remote Tracking
- Mobile Tracking
By Application
- Assistive Communication
- Human Behavior & Market Research
- Others
By Vertical
- Retail & Advertisement
- Consumer Electronics
- Healthcare & Research Labs
- Government, Defense, And Aerospace
- Automotive & Transportation
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Eye Tracking market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Eye Tracking Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the eye tracking market include Tobii (Sweden), SR Research (Canada), Seeing Machine (Australia), Smart Eye (Sweden), EyeTech Digital Systems (US), EyeTracking (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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