The global demand for Extended Reality Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Extended reality (XR) collectectively refers to all immersive technologies such as augmented reality, virtual reality, and mixed reality. All these technologies encompass reality experience by either mixing virtual and physical worlds or by creating a fully immersive experience. In addition, the rise in the trend of the adoption of smart devices is one of the prominent factors that drive the demand for XR. Further, augmented reality and virtual reality technologies are established to be very beneficial for retailers and media & entertainment industries, such as motion pictures and promotional campaigns. Moreover, users can virtually try clothes, shoe makeup, and other wearables, which is likely to catalyst the demand during the forecast period.
Market Dynamics
The rising penetration of smartphones and mobile gaming is the significant factor that drives the extended reality market across the glob e. In addition, a rise in the adoption of augmented & virtual reality solutions in many diverse industries such as education, entertainment, and healthcare also boosts the market growth. Moreover, the use of extended reality technology in the healthcare sector reduces costs, and improving outcomes for individuals without taking risking, propels the demand. However, the lack of infrastructure and interoperability issues of immersive 3D graphics are some of the hindering factors for the growth of the market during the forecast period. Contrarily, investments and advancements in technologies across many industry verticals such as media & entertainment, marketing, manufacturing, and IT are foreseen to create growth opportunities for the extended reality market in the coming years.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of extended reality. The growth and trends of extended reality industry provide a holistic approach to this study.
Market Segmentation
This section of the extended reality market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Technology
- AR Technology
- VR Technology
- MR Technology
By Offering
By Device Type
- AR Devices
- VR Devices
- MR Devices
By Application
- Consumer
- Commercial
- Enterprise (Manufacturing)
- Healthcare
- Aerospace & Defense
- Energy
- Automotive
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Extended Reality market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Extended Reality Market Share by Region (Representative Graph)

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The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the extended reality market include Augray Ltd., HTC Corporation, Microsoft Corporation, Northern Digital Inc., Qualcomm Technologies Inc., SoftServe Inc., Softweb Solutions Inc., SphereGen Technologies, and VertexPlus Softwares Pvt. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
METHODOLOGY:
This market research report has been produced by gathering information based on primary and secondary research. Secondary research has been done using various sources, including (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications. Additionally, our team conducts extensive primary research with key industry participants to gather first-hand data. The data is then analyzed and validated by industry experts.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.
1. PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2. EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3. EXTENDED REALITY – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 By Technology
3.7.2 By Offering
3.7.3 By Device Type
3.7.4 By Application
3.7.5 By Region
4. VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5. IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6. GLOBAL EXTENDED REALITY MARKET ANALYSIS BY TECHNOLOGY
6.1 Overview by Technology
6.2 Historical and Forecast Data
6.3 Analysis by Technology
6.4 AR Technology Market by Regions
6.5 VR Technology Market by Regions
6.6 MR Technology Market by Regions
7. GLOBAL EXTENDED REALITY MARKET ANALYSIS BY OFFERING
7.1 Overview by Offering
7.2 Historical and Forecast Data
7.3 Analysis by Offering
7.4 Hardware Market by Regions
7.5 Software Market by Regions
8. GLOBAL EXTENDED REALITY MARKET ANALYSIS BY DEVICE TYPE
8.1 Overview by Device Type
8.2 Historical and Forecast Data
8.3 Analysis by Device Type
8.4 AR Devices Market by Regions
8.5 VR Devices Market by Regions
8.6 MR Devices Market by Regions
9. GLOBAL EXTENDED REALITY MARKET ANALYSIS BY APPLICATION
9.1 Overview by Application
9.2 Historical and Forecast Data
9.3 Analysis by Application
9.4 Consumer Market by Regions
9.5 Commercial Market by Regions
9.6 Enterprise (Manufacturing) Market by Regions
9.7 Healthcare Market by Regions
9.8 Aerospace & Defense Market by Regions
9.9 Energy Market by Regions
9.10. Automotive Market by Regions
9.11 Others Market by Regions
10. GLOBAL EXTENDED REALITY MARKET ANALYSIS BY GEOGRAPHY
10.1. Regional Outlook
10.2. Introduction
10.3. North America
10.3.1. Overview, Historic and Forecast Data
10.3.2. North America By Segment
10.3.3. North America By Country
10.3.4. United State
10.3.5. Canada
10.3.6. Mexico
10.4. Europe
10.4.1. Overview, Historic and Forecast Data
10.4.2. Europe by Segment
10.4.3. Europe by Country
10.4.4. United Kingdom
10.4.5. France
10.4.6. Germany
10.4.7. Italy
10.4.8. Russia
10.4.9. Rest Of Europe
10.5. Asia Pacific
10.5.1. Overview, Historic and Forecast Data
10.5.2. Asia Pacific by Segment
10.5.3. Asia Pacific by Country
10.5.4. China
10.5.5. India
10.5.6. Japan
10.5.7. South Korea
10.5.8. Australia
10.5.9. Rest Of Asia Pacific
10.6. Latin America
10.6.1. Overview, Historic and Forecast Data
10.6.2. Latin America by Segment
10.6.3. Latin America by Country
10.6.4. Brazil
10.6.5. Argentina
10.6.6. Peru
10.6.7. Chile
10.6.8. Rest of Latin America
10.7. Middle East & Africa
10.7.1. Overview, Historic and Forecast Data
10.7.2. Middle East & Africa by Segment
10.7.3. Middle East & Africa by Country
10.7.4. Saudi Arabia
10.7.5. UAE
10.7.6. Israel
10.7.7. South Africa
10.7.8. Rest Of Middle East And Africa
11. COMPETITIVE LANDSCAPE OF THE EXTENDED REALITY COMPANIES
11.1. Extended Reality Market Competition
11.2. Partnership/Collaboration/Agreement
11.3. Merger And Acquisitions
11.4. New Product Launch
11.5. Other Developments
12. COMPANY PROFILES OF EXTENDED REALITY INDUSTRY
12.1. Company Share Analysis
12.2. Market Concentration Rate
12.3. Augray Ltd.
12.3.1. Company Overview
12.3.2. Financials
12.3.3. Products
12.3.4. Recent Developments
12.4. HTC Corporation
12.4.1. Company Overview
12.4.2. Financials
12.4.3. Products
12.4.4. Recent Developments
12.5. Microsoft Corporation
12.5.1. Company Overview
12.5.2. Financials
12.5.3. Products
12.5.4. Recent Developments
12.6. Northern Digital Inc.
12.6.1. Company Overview
12.6.2. Financials
12.6.3. Products
12.6.4. Recent Developments
12.7. Qualcomm Technologies Inc.
12.7.1. Company Overview
12.7.2. Financials
12.7.3. Products
12.7.4. Recent Developments
12.8. SoftServe Inc.
12.8.1. Company Overview
12.8.2. Financials
12.8.3. Products
12.8.4. Recent Developments
12.9. Softweb Solutions Inc.
12.9.1. Company Overview
12.9.2. Financials
12.9.3. Products
12.9.4. Recent Developments
12.10. SphereGen Technologies
12.10.1. Company Overview
12.10.2. Financials
12.10.3. Products
12.10.4. Recent Developments
12.11. VertexPlus Softwares Pvt. Ltd.
12.11.1. Company Overview
12.11.2. Financials
12.11.3. Products
12.11.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Technology (USD MN)
- AR Technology Market by Geography (USD MN)
- VR Technology Market by Geography (USD MN)
- MR Technology Market by Geography (USD MN)
- Analysis Market by Offering (USD MN)
- Hardware Market by Geography (USD MN)
- Software Market by Geography (USD MN)
- Analysis by Device Type (USD MN)
- AR Devices Market by Geography (USD MN)
- VR Devices Market by Geography (USD MN)
- MR Devices Market by Geography (USD MN)
- Analysis by Application (USD MN)
- Consumer Market by Geography (USD MN)
- Commercial Market by Geography (USD MN)
- Enterprise (Manufacturing) Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Aerospace & Defense Market by Geography (USD MN)
- Energy Market by Geography (USD MN)
- Automotive Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Global Extended Reality Market by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisiton
LIST OF FIGURES
- Research Scope of Extended Reality Report
- Market Research Process
- Market Research Methodology
- Global Extended Reality Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Technology
- Market Attractiveness Analysis by Offering
- Market Attractiveness Analysis by Device Type
- Market Attractiveness Analysis by Application
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Technology (USD MN)
- AR Technology Market by Geography (USD MN)
- VR Technology Market by Geography (USD MN)
- MR Technology Market by Geography (USD MN)
- Global Market Analysis by Offering (USD MN)
- Hardware Market by Geography (USD MN)
- Software Market by Geography (USD MN)
- Global Market Analysis by Device Type (USD MN)
- AR Devices Market by Geography (USD MN)
- VR Devices Market by Geography (USD MN)
- MR Devices Market by Geography (USD MN)
- Global Market Analysis by Application (USD MN)
- Consumer Market by Geography (USD MN)
- Commercial Market by Geography (USD MN)
- Enterprise (Manufacturing) Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Aerospace & Defense Market by Geography (USD MN)
- Energy Market by Geography (USD MN)
- Automotive Market by Geography (USD MN)
- Others Market by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Company Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.