The global demand for Exhibition Market is presumed to reach the market size of nearly USD XX MN by 2027 from USD XX MN in 2020 with a CAGR of XX% under the study period 2021 - 2027.
The exhibition is a public display of selected items in an organized fashion. In general, exhibitions are public events; however, this concept is quite broad and encompasses many different variables. It can be a display of art, objects, athletic skills, industrial and agricultural products. An exhibition can be a huge event such as a world's fair exposition or a small one-artist solo show, or a display of just one item. Organizing an exhibition requires effective event planning, management, logistics, and skilled professionals. An exhibition is generally open to the public. However, some are attended only by company representatives and members of the press. With the advent internet, online exhibitions or digital exhibitions involving digital viewing of physical exhibits, video tours of art galleries, museums, and other cultural venues are becoming popular.
Exhibitions being considered a proactive marketing tool to promote products, generate media coverage, build brand awareness, and meet existing and potential customers is the primary contributing factor for this market's growth. The use of big data analytics to chalk out a strategic marketing program, and digital campaigns, will benefit the global exhibition market. Integration of trade shows and digital technology, and online or offline advertisements will provide a high audience turnaround and boost the market growth. Government initiatives to support exhibitors by providing infrastructure, additional Insurance & Security will further propel market growth. Increased demand for business-focused events will also drive the development of the exhibition market. The various operational hindrances associated with organizing an exhibition like transportation and logistics could pose significant restraints to this market's growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of exhibition. The growth and trends of exhibition industry provide a holistic approach to this study.
This section of the exhibition market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Exhibition Type
By Revenue Stream
- Exhibitor Fee
- Sponsorship Fee
- Entrance Fee
- Consumer Goods & Retail Sector
- Hospitality Sector
- AFF & Energy Sector
- Automotive & Transportation Sector
- Industrial Sector
- Entertainment Sector
This section covers the regional outlook, which accentuates current and future demand for the Exhibition market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Exhibition Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the exhibition market include Informa, RELX Group, Fiera Milano, GL Events, Koelnmesse, MCH Group, Messe Düsseldorf, Messe Frankfurt, and Messe Munchen. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
This market research report has been produced by gathering information based on primary and secondary research. Secondary research has been done using various sources, including (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications. Additionally, our team conducts extensive primary research with key industry participants to gather first-hand data. The data is then analyzed and validated by industry experts.
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