The global demand for Enterprise A2P SMS Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
The A2P SMS is the method of sending messages to the mobile user from application software. It is generally known as professional or enterprise SMS, the technological way to communicate with the consumers by generating time-sensitive alerts and creating authenticate online users’ services. It contains messages such as banking messages, critical alerts, event-based notifications, and others. Due to its features and function, it finds its application in various industries such as banking and services sectors, advertisement agencies, and others.
Market Dynamics
The growing penetration of smartphones to use the applications of services such as online banking, food delivery, healthcare, ticket delivery, and other services is the key factor for boosting the market growth. In addition, the rising communication services, increasing mobile subscribers, and upsurge in the e-commerce industry are the other factors contributes to accelerating the growth of the market. Moreover, the growth in the population also tends to impose a positive outlook on the market. However, the issues related to mobile malware and rising mobile spam are restraining market growth.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of enterprise A2P SMS.
Market Segmentation
The entire enterprise A2P SMS market has been sub-categorized into traffic, tools, application and vertical. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Traffic
By Tools
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Services
- Others
By Vertical
- Financial Institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for enterprise A2P SMS market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Enterprise A2P SMS Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the enterprise A2P SMS market include Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., CLX Communications AB. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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