Endpoint Security Market Overview
The key drivers impacting the endpoint security market is the increasing penetration of mobile devices and increasing cases of endpoint attacks and breaches globally. According to the Pew Research center 2019 report estimations, there are about 5 billion people who have mobile devices, and in which half of these connections are smart-phones. In addition to this, the growing deployment of IoT devices across the globe is anticipated to increase the endpoint security market demand under the forecast period. According to the Federation of American Scientists (FAS), The global IoT is expected to grow approximately 37% from 2017 to $1,567B by 2025. Also, active IoT devices number is estimated to grow from 9.9 billion in 2019 to 21.5 billion or more in 2025.
The global endpoint security market size was valued at USD 11.5 billion in 2019 and is expected to grow with a prominent CAGR of 8.8% during the forecast period of 2020-2026.
The emerging requirement to manage and alleviate IT security risks is also estimated to be a key determinant adding growth to the market. Also, the current trend of BYOD due to the recent COVID-19 outbreak at the global level is considered as the key factor that is positively impacting the market. However, the growing use of free or pirated endpoint protection solutions may hamper the global endpoint security industry in the long run. Also, the Lack of IT resources and in-house expertise is likely to restrict the market growth. The current industry trends show the growing focus towards the need for integrated endpoint security infrastructure and software and high adoption in the securing IT infrastructure in the media and entertainment vertical in the coming decade are creating new market opportunities for the key players.
The endpoint security market is vast, with a large number of local and global players. The key leaders follow various strategies to improve their market position, such as mergers, acquisitions, expansions, and improved quality products at the best prices to enhance their market share across the world. For instance, in May 2019, Microsoft had launched its endpoint manager, which has both the capabilities of configuration manager and Intune, together with additional Microsoft services and products. The endpoint manager allows enterprises to effectively manage several devices, which are utilized by their employees. The report studies a few key players of the global endpoint security market in detail, covering the company profile, product list, and financial information. The dominating key players included in the report are Avira Operations GmbH & Co. KG., AhnLab, Inc.., Carbon Black, Inc., Bitdefender, Cisco Systems, Inc., Check Point Software Technologies Ltd., Cylance Inc., Comodo Group, Inc., Fortinet, Inc., FireEye Inc., IBM Corporation, F-Secure, McAfee, Inc., Microsoft Corporation, Kaspersky Lab., Symantec Corp., Panda Security, Sophos Ltd., Trend Micro Inc., VIPRE Security, Webroot Inc., and VIPRE Security, always been the initial targets of endpoint security companies and many others.
In this market research report, the market is segmented by solution, deployment, organization, application, and region.
By Solution Analysis
By Solution, the report is categorized into the firewall, antivirus, application control, id/IP, MDS, encryption technologies, and others. An antivirus dominates the solution segment in 2019 with a maximum market share in terms of revenue. It is expected to maintain its dominancy over the forecast period because of its rising demand for antivirus solutions for large scale installation of endpoint protection software solutions. It can secure networks from breaches by malicious files and applications and reduces the probability of the endpoint getting infected by various threats such as viruses, trojans, worms, adware, keyloggers, spyware, and rootkits. Moreover, the rise in the storage of critical information over the network is expected to increase the demand for antivirus solutions over the forecast period.
By Deployment Analysis
By deployment, the report is categorized into On-premise and Cloud. Cloud-based security services dominate the deployment segment in 2019 with a maximum market share of 50%. The rising adoption of cloud-based services due to the growing focus of the employees towards reducing expenditure and investment.
By Oganization Analysis
By organization, the report is categorized into enterprise and SMBs. Large enterprises dominate the organization segment in 2019 with a maximum market share of xxx. It is due to rising cases of data breaches in these organizations. Moreover, the growing need to improve the existing threat prevention is expected to expand further the growth of endpoint security services in large enterprises.
By Applications Analysis
By applications, the report is categorized into it & telecom, BFSI, industrial, education, retail, medical, and others. IT & Telecom and BFSI dominate the applications segment in 2019 with a maximum market share. It is due to the growing need for customer data safety and rising data breach cases. Moreover, strict government regulations for making certain the utmost security and secrecy of financial data, leading companies to adopt and maintain advanced endpoint protection solutions in their IT infrastructures.
By Region Analysis
In the regional outlook of the global endpoint security market, Asia pacific dominates with over two-thirds of shares in 2019. North America and Europe region is the significant region globally driving the market share over a forecast period. The widespread adoption of these solutions in private and public sectors in the U.S. to alleviate the risks occurring from recurrent cyber theft attacks is the primary growth factor contributing at a regional level. Moreover, digitization in healthcare, financial, SMEs, and other industries, coupled with the growing deployment of IoT devices across the U.S. and Canada, drives the endpoint security market.
Market Segmentation covered in the Report:
By Solution
- Firewall
- Antivirus
- Application Control
- ID/IP
- MDS
- Encryption Technologies
- Others
By Deployment Outlook
By Organization
By Application
- IT & telecom
- BFSI
- Industrial
- Education
- Retail
- Medical
- Others
By Region
• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East and Africa
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