The global demand for Electric Toothbrush Market is presumed to reach the market size of nearly USD 6.16 MN by 2028 from USD 3.35 MN in 2021 with a CAGR of 9.1% under the study period 2022 - 2028.
Electric toothbrushes are advanced dental products that use rotation or side-by-side movement of the head to clean teeth, gums, and tongue. The head of an electric toothbrush rotates or moves side to side, effectively removing plaque and reducing gingivitis. Electric toothbrushes have innovative functions that promote brushing habits and improve the brushing experience. Various brushing modes for sensitive teeth, whitening advantages, and gum-massaging motions are just some of its innovative features. Furthermore, pressure sensors are built into the toothbrush to apply the proper pressure to the teeth and gums when cleaning.
The electric toothbrush market has grown significantly due to increased dental diseases and awareness about oral hygiene. The augmented consumer discretionary income has also positively impacted the industry. The prominent market participants are undertaking initiatives to educate and create public awareness about the need for dental care. Moreover, organizations such as the American Association of Orthodontists (AAO) have launched projects and raised awareness about excellent oral hygiene. During the study period, such factors are expected to drive market expansion. However, the expensive cost of these brushes is a key market limitation. The cost of replacing the head of an electric toothbrush is high, thereby limiting its use. On the other hand, there is rising oral hygiene awareness among the younger generation and ongoing technological improvements in electric toothbrushes, such as the development of linked electric toothbrushes. Such innovations are expected to drive the electric toothbrush market forward.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of electric toothbrush. The growth and trends of electric toothbrush industry provide a holistic approach to this study.
This section of the electric toothbrush market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Head Movement
By End User
This section covers the regional outlook, which accentuates current and future demand for the Electric Toothbrush market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Electric Toothbrush Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the electric toothbrush market include Colgate Palmolive, Panasonic, FOREO, Koninklijke Philips N.V., Procter and Gamble Co., Water Pik, Inc., Mornwell, Shenzhen Risun Technology Co. Ltd., SONIC Chic, and JSB Healthcare. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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