As per this study the Global E-Cigarette Market was valued USD 12.5 BN (by revenue) in 2017 and is anticipated to reach USD 21.42 BN by 2024 with a CAGR of 8%.
 
Electronic cigarette or e-cigarette is the battery-powered device used to provide similar sensation as of smoking. It is alternatively termed as e-cigs, vapes, e-hookahs, mods, tank system, etc. It is basically, heats the liquid present inside the e-cigarette and converts into aerosol, which is used for smoking. The liquid is usually made up of nicotine, propylene glycol, flavors and glycerin used for improving smoking experience.
 
Objectives of the Study:

• Define and measure the global e-cigarette market
• Revenue forecast of the global e-cigarette market and its various sub-segments with respect to main geographies
• Analyze and identify major market trends along with the factors driving or inhibiting the market growth
• Study the company profiles of the major market players with their market share
• Analyze competitive developments

 
Market Dynamics
 
The market is experiencing fast paced growth owing to e-cigs are relatively less hazardous as compared to traditional cigarettes. Rise in R&D for development of lesser harmful alternative for smoking is likely to propel the market growth in forecasting period. In addition to this, rising adoption of e-cigarette among the young population to quit smoking is again boosting market growth.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of e-cigarette.
 
Market Segmentation
 
The broad e-cigarette market has been sub-grouped into product, distribution channel and aftermarket. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Product

• Cig-A-Like

• Disposable
• Rechargeable

• Vaporizer

• Open tank
• Closed System

• Vape Mod

 
By Distribution Channel

• Vape Shops
• Supermarket
• Online
• Tobacconist

 
By Aftermarket

• Refill
• Battery & Charger

 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation, which mainly focuses on current and forecast demand for e-cigarette in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe E-Cigarette Market By Revenue (USD MN)
 

 
The report also covers detailed competitive landscape including company profiles of key players operating in the global market. The key players in the e-cigarette market include Altria Group Inc., British American Tobacco plc, FIN Branding Group LLC., Imperial Brands plc., International Vapor Group, Japan Tobacco Inc., NJOY Inc., Philip Morris International Inc., Vapor Hub International Inc., and VMR Products LLC. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand.