The global demand for E-cigarette And Vape Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
E-cigarettes and vapes are electronic devices that heat a liquid to create an aerosol or vapor that can be inhaled.The liquid typically contains a mixture of nicotine, flavorings, and other chemicals. E-cigarettes and vapes are often marketed as a safer alternative to traditional cigarettes, as they do not produce the same harmful smoke and toxins associated with combustion. E-cigarettes and vapes come in a variety of shapes and sizes, from small and discreet devices that resemble traditional cigarettes, to larger and more customizable devices. Some devices are designed for use with pre-filled pods or cartridges, while others can be refilled with e-liquid.
Market Dynamics
The popularity of e-cigarettes and vapes has increased as more people look for alternatives to traditional smoking. E-cigarettes and vapes are perceived as being less harmful than traditional cigarettes and can be used in places where smoking is not allowed. The health risks associated with traditional smoking, such as lung cancer and heart disease, have led many individuals to switch to vaping as a perceived safer alternative. Vaping devices have evolved over the years, becoming more sophisticated and customizable, which has increased their appeal to consumers. E-cigarettes and vapes come in a wide variety of flavors, which appeal to many consumers, particularly younger users.The increasing acceptance of vaping as an alternative to traditional smoking has led many governments to introduce favorable regulations and tax policies, which have helped to drive the growth of the e-cigarette and vape market. The growing demand for nicotine-free products has led to the development of new e-cigarette and vape products that do not contain nicotine, which appeal to individuals who want to enjoy the flavor and experience of vaping without the addictive properties of nicotine. The increase in disposable income among consumers and changing consumer preferences have led to the growth of the e-cigarette and vape market, as individuals are willing to spend more on high-quality and customized vaping devices.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of e-cigarette and vape. The growth and trends of e-cigarette and vape industry provide a holistic approach to this study.
Market Segmentation
This section of the e-cigarette and vape market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Disposable
- Rechargeable
- Modular Devices
By Distribution Channel
- Online
- Retail (Convenience Store, Drug Store, Newsstand, Tobacconist Store, Specialty E-Cigarette Store)
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the E-cigarette And Vape market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global E-cigarette And Vape Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the e-cigarette and vape market include Altria Group Inc., British American Tobacco, Imperial Brands, International Vapor Group, Japan Tobacco Inc., NicQuid, JUUL Labs Inc., Philip Morris International Inc., R.J. Reynolds Vapor Company, Shenzhen IVPS Technology Co. Ltd., Shenzhen KangerTech Technology Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . E-CIGARETTE AND VAPE – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Product
3.7.2 Market Attractiveness Analysis By Distribution Channel
3.7.3 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL E-CIGARETTE AND VAPE MARKET ANALYSIS BY PRODUCT
6.1 Overview by Product
6.2 Historical and Forecast Data
6.3 Analysis by Product
6.4 Disposable Historic and Forecast Sales by Regions
6.5 Rechargeable Historic and Forecast Sales by Regions
6.6 Modular Devices Historic and Forecast Sales by Regions
7 . GLOBAL E-CIGARETTE AND VAPE MARKET ANALYSIS BY DISTRIBUTION CHANNEL
7.1 Overview by Distribution Channel
7.2 Historical and Forecast Data
7.3 Analysis by Distribution Channel
7.4 Online Historic and Forecast Sales by Regions
7.5 Retail (Convenience Store, Drug Store, Newsstand, Tobacconist Store, Specialty E-cigarette Store) Historic and Forecast Sales by Regions
8 . GLOBAL E-CIGARETTE AND VAPE MARKET ANALYSIS BY GEOGRAPHY
8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
8.3.1. Overview, Historic and Forecast Sales Analysis
8.3.2. North America By Segment Sales Analysis
8.3.3. North America By Country Sales Analysis
8.3.4. United State Sales Analysis
8.3.5. Canada Sales Analysis
8.3.6. Mexico Sales Analysis
8.4. Europe Sales Analysis
8.4.1. Overview, Historic and Forecast Sales Analysis
8.4.2. Europe by Segment Sales Analysis
8.4.3. Europe by Country Sales Analysis
8.4.4. United Kingdom Sales Analysis
8.4.5. France Sales Analysis
8.4.6. Germany Sales Analysis
8.4.7. Italy Sales Analysis
8.4.8. Russia Sales Analysis
8.4.9. Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
8.5.1. Overview, Historic and Forecast Sales Analysis
8.5.2. Asia Pacific by Segment Sales Analysis
8.5.3. Asia Pacific by Country Sales Analysis
8.5.4. China Sales Analysis
8.5.5. India Sales Analysis
8.5.6. Japan Sales Analysis
8.5.7. South Korea Sales Analysis
8.5.8. Australia Sales Analysis
8.5.9. Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
8.6.1. Overview, Historic and Forecast Sales Analysis
8.6.2. Latin America by Segment Sales Analysis
8.6.3. Latin America by Country Sales Analysis
8.6.4. Brazil Sales Analysis
8.6.5. Argentina Sales Analysis
8.6.6. Peru Sales Analysis
8.6.7. Chile Sales Analysis
8.6.8. Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
8.7.1. Overview, Historic and Forecast Sales Analysis
8.7.2. Middle East & Africa by Segment Sales Analysis
8.7.3. Middle East & Africa by Country Sales Analysis
8.7.4. Saudi Arabia Sales Analysis
8.7.5. UAE Sales Analysis
8.7.6. Israel Sales Analysis
8.7.7. South Africa Sales Analysis
8.7.8. Rest Of Middle East And Africa Sales Analysis
9 . COMPETITIVE LANDSCAPE OF THE E-CIGARETTE AND VAPE COMPANIES
9.1. E-Cigarette And Vape Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments
10 . COMPANY PROFILES OF E-CIGARETTE AND VAPE INDUSTRY
10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Altria Group Inc.
10.3.1. Company Overview
10.3.2. Company Revenue
10.3.3. Products
10.3.4. Recent Developments
10.4. British American Tobacco
10.4.1. Company Overview
10.4.2. Company Revenue
10.4.3. Products
10.4.4. Recent Developments
10.5. Imperial Brands
10.5.1. Company Overview
10.5.2. Company Revenue
10.5.3. Products
10.5.4. Recent Developments
10.6. International Vapor Group
10.6.1. Company Overview
10.6.2. Company Revenue
10.6.3. Products
10.6.4. Recent Developments
10.7. Japan Tobacco Inc.
10.7.1. Company Overview
10.7.2. Company Revenue
10.7.3. Products
10.7.4. Recent Developments
10.8. NicQuid
10.8.1. Company Overview
10.8.2. Company Revenue
10.8.3. Products
10.8.4. Recent Developments
10.9. JUUL Labs Inc.
10.9.1. Company Overview
10.9.2. Company Revenue
10.9.3. Products
10.9.4. Recent Developments
10.10. Philip Morris International Inc.
10.10.1. Company Overview
10.10.2. Company Revenue
10.10.3. Products
10.10.4. Recent Developments
10.11. R.J. Reynolds Vapor Company
10.11.1. Company Overview
10.11.2. Company Revenue
10.11.3. Products
10.11.4. Recent Developments
10.12. Shenzhen IVPS Technology Co. Ltd.
10.12.1. Company Overview
10.12.2. Company Revenue
10.12.3. Products
10.12.4. Recent Developments
10.13. Shenzhen KangerTech Technology Co. Ltd.
10.13.1. Company Overview
10.13.2. Company Revenue
10.13.3. Products
10.13.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Product (USD MN)
- Disposable Market Sales by Geography (USD MN)
- Rechargeable Market Sales by Geography (USD MN)
- Modular Devices Market Sales by Geography (USD MN)
- Analysis Market by Distribution Channel (USD MN)
- Online Market Sales by Geography (USD MN)
- Retail (Convenience Store, Drug Store, Newsstand, Tobacconist Store, Specialty E-cigarette Store) Market Sales by Geography (USD MN)
- Global E-Cigarette And Vape Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of E-Cigarette And Vape Report
- Market Research Process
- Market Research Methodology
- Global E-Cigarette And Vape Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Product
- Market Attractiveness Analysis by Distribution Channel
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Product (USD MN)
- Disposable Market Sales by Geography (USD MN)
- Rechargeable Market Sales by Geography (USD MN)
- Modular Devices Market Sales by Geography (USD MN)
- Global Market Analysis by Distribution Channel (USD MN)
- Online Market Sales by Geography (USD MN)
- Retail (Convenience Store, Drug Store, Newsstand, Tobacconist Store, Specialty E-cigarette Store) Market Sales by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Top Companies Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.