The global demand for Drinking Yogurt Market is presumed to reach the market size of nearly USD XX MN by 2030 from USD XX MN in 2022 with a CAGR of XX% under the study period 2023 - 2030.
Drinking yogurt, also known as a yogurt drink or yoghurt smoothie, is a type of beverage made by blending yogurt with various ingredients such as fruit, flavorings, sweeteners, and sometimes additional dairy or non-dairy components. It offers a convenient and refreshing way to consume yogurt while providing the benefits of probiotics and nutrients found in yogurt.
Market Dynamics
Growing consumer focus on being healthy has led to heightened demand for nutritious and functional food and beverage options, with drinking yogurt being a convenient choice that offers the benefits of probiotics, vitamins, and minerals. The convenience and portability of drinking yogurt appeal to busy individuals seeking a ready-to-consume option that can be enjoyed on the go. The availability of different flavours and tastes, including fruit flavours and options like vanilla or chocolate, enhances the appeal of drinking yogurt, catering to diverse consumer preferences. Effective marketing strategies, product innovations, and the introduction of lactose-free and plant-based alternatives have further contributed to the market growth. The rise in global dairy consumption, driven by changing dietary habits and increasing disposable incomes, has also boosted the demand for this market. Additionally, emerging markets and urbanization have played a role as more people migrate to urban areas and adopt busy lifestyles, creating a demand for convenient and on-the-go food and beverage options.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of drinking yogurt. The growth and trends of drinking yogurt industry provide a holistic approach to this study.
Market Segmentation
This section of the drinking yogurt market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Yogurt
- Fermented Milk
- Flavor Yogurt
- Flavor Fermented Milk
- Probiotic Yogurt
- Organic Yogurt
By Application
- Household
- Commercial
- School
- Hospital
- Fitness Centers
- Others
By Distribution Channel
- Supermarket/Hypermarket
- Convenience Stores
- Online Retail
- Specialty Stores
By Packaging
- Glass Bottles
- Plastic Bottles
- Pouches
- Cartons
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Drinking Yogurt market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Drinking Yogurt Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Drinking Yogurt market include Chobani, Dannon, Stonyfield, Oikos, Yoplait, Activia, Annie's Homegrown (Organic), Coach Farm, Happy Tot, Earth, Wahaha, Yangleduo. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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