The global demand for Direct Thermal Inks & Coating Market is presumed to reach the market size of nearly USD 49.5 BN by 2028 from USD 22.2 BN in 2021 with a CAGR of 12% under the study period 2022 - 2028.
Direct thermal inks & coating are used to print on thermal paper. It is water-based ink and doesn't require a ribbon. The ink dries quickly, and the images are very sharp. The use of direct thermal ink & coating is prominent in the pharmaceutical, food and beverage, transportation and logistics, and consumer goods industries. It is used on the surface of polymer films and chemically activated after heat is applied by the printer's printhead. In addition, direct thermal inks and coatings prevail in various labelling applications in the packaging industry. This type of coating is mainly applied to highly tear-resistant polyester grades to ensure high quality, durability, and speed of response.
Market Dynamics
This market growth is proportional to the increasing demand for direct thermal inks and coatings from various end-use industries such as food, beverages, automotive, electrical, and electronics. In addition, direct thermal inks & coating are an eco-friendly label solution that further enhances its market growth. However, the shortcomings of direct thermal Inks & coating are that the print fades in direct sunlight, the material is prone to marking and scratches when rubbed, and the incapability to withstand high temperatures may reduce the demand.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of direct thermal inks & coating. The growth and trends of direct thermal inks & coating industry provide a holistic approach to this study.
Market Segmentation
This section of the direct thermal inks & coating market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Ink Type
- Water-Based Inks
- UV-Curable Inks
By End Use
- Consumer Goods
- Shipping & Logistics
- Industrial Goods
- Automobile
- Food & Beverages
- Electrical & Electronics
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Direct Thermal Inks & Coating market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Direct Thermal Inks & Coating Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the direct thermal inks & coating market include Flint Group, Siegwerk Druckfarben AG & Co. KGaA, ALTANA Coatings, Interactive Inks & Coatings, and Sun Chemical Corporation. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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