Market Research Report

Global Digital Marketing Software Market Report By Type (Software And Services), Deployment (Cloud And On-Premise), End-Use (Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2021-2028

ID:VMR11210474
March 2022
Report Formats: Electronic (PDF), MS EXCEL
As per this study the Global Digital Marketing Software Market was valued USD XX MN (by revenue) in 2021 and is anticipated to reach USD XX MN by 2028 with a CAGR of XX%.

Digital marketing refers to online marketing with the help of SEO, SEM, SMM, multichannel campaigns, email marketing, web marketing, and others. Digital marketing intends to build customer trust, produce conversions, gain customer loyalty and turn into leads for the organization. Almost every industry uses digital marketing software for efficient marketing and lead generation.   
 
Market Dynamics
 
Increasing internet penetration and digitalization across the globe is driving market growth. Also, the rising penetration of smartphones coupled with the adoption of social media channels is another factor fuelling the market growth. In addition, cost-effective marketing medium along with increasing expenditure of organization on digital marketing is also accelerating the demand for digital marketing software. However, technical complexities associated with the use of digital marketing software may hamper the market growth at a certain level during the forecast period. Though, more technological advancements in the digital marketing industry are expected to boost the demand in upcoming years.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of digital marketing software.
 
Market Segmentation
 
The broad digital marketing software market has been sub-grouped into type, deployment and end-user. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Type
  • Software
    • CRM Software
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services
 
By Deployment
  • Cloud
  • On-Premise
 
By End-Use
  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Others
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for digital marketing software in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Global Digital Marketing Software Market Share by Region (Representative Graph)
 
Global Digital Marketing Software Market Share
 
The report also covers a detailed competitive landscape including company profiles of key players operating in the global market. The key players in the digital marketing software market include Adobe Inc., Demandbase, Inc., HubSpot, Inc., IBM Corporation, Infusionsoft, Marketo, Inc., Microsoft Corporation, Oracle Corporation, SAP SE and ThriveHive. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand. 

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . DIGITAL MARKETING SOFTWARE – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 Market Attractiveness Analysis By Type
           3.7.2 Market Attractiveness Analysis By Deployment
           3.7.3 Market Attractiveness Analysis By End-Use
           3.7.4 Market Attractiveness Analysis By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic 
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY TYPE
       6.1 Overview by Type
       6.2 Historical and Forecast Data
       6.3 Analysis by Type
       6.4 Software Historic and Forecast Sales by Regions
       6.5 Services Historic and Forecast Sales by Regions
 
7 . GLOBAL DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY DEPLOYMENT
       7.1 Overview by Deployment
       7.2 Historical and Forecast Data
       7.3 Analysis by Deployment
       7.4 Cloud Historic and Forecast Sales by Regions
       7.5 On-Premise Historic and Forecast Sales by Regions
 
8 . GLOBAL DIGITAL MARKETING SOFTWARE MARKET SALES ANALYSIS BY END-USE
       8.1 Overview by End-Use
       8.2 Historical and Forecast Data
       8.3 Analysis by End-Use
       8.4 Automotive Historic and Forecast Sales by Regions
       8.5 BFSI Historic and Forecast Sales by Regions
       8.6 Education Historic and Forecast Sales by Regions
       8.7 Government Historic and Forecast Sales by Regions
       8.8 Healthcare Historic and Forecast Sales by Regions
       8.9 Manufacturing Historic and Forecast Sales by Regions
       8.10. Media & Entertainment Historic and Forecast Sales by Regions
       8.11 Others Historic and Forecast Sales by Regions
 
9 . GLOBAL DIGITAL MARKETING SOFTWARE MARKET SALES ANALYSIS BY GEOGRAPHY
       9.1. Regional Outlook Sales Analysis
       9.2. Introduction Sales Analysis
       9.3. North America Sales Analysis
           9.3.1. Overview, Historic and Forecast Sales Analysis
           9.3.2. North America By Segment Sales Analysis
           9.3.3. North America By Country Sales Analysis
           9.3.4. United State Sales Analysis
           9.3.5. Canada Sales Analysis
           9.3.6. Mexico Sales Analysis
       9.4. Europe Sales Analysis
           9.4.1. Overview, Historic and Forecast Sales Analysis
           9.4.2. Europe by Segment Sales Analysis
           9.4.3. Europe by Country Sales Analysis
           9.4.4. United Kingdom Sales Analysis
           9.4.5. France Sales Analysis
           9.4.6. Germany Sales Analysis
           9.4.7. Italy Sales Analysis
           9.4.8. Russia Sales Analysis
           9.4.9. Rest Of Europe Sales Analysis
       9.5. Asia Pacific Sales Analysis
           9.5.1. Overview, Historic and Forecast Sales Analysis
           9.5.2. Asia Pacific by Segment Sales Analysis
           9.5.3. Asia Pacific by Country Sales Analysis
           9.5.4. China Sales Analysis
           9.5.5. India Sales Analysis
           9.5.6. Japan Sales Analysis
           9.5.7. South Korea Sales Analysis
           9.5.8. Australia Sales Analysis
           9.5.9. Rest Of Asia Pacific Sales Analysis
       9.6. Latin America Sales Analysis
           9.6.1. Overview, Historic and Forecast Sales Analysis
           9.6.2. Latin America by Segment Sales Analysis
           9.6.3. Latin America by Country Sales Analysis
           9.6.4. Brazil Sales Analysis
           9.6.5. Argentina Sales Analysis
           9.6.6. Peru Sales Analysis
           9.6.7. Chile Sales Analysis
           9.6.8. Rest of Latin America Sales Analysis
       9.7. Middle East & Africa Sales Analysis
           9.7.1. Overview, Historic and Forecast Sales Analysis
           9.7.2. Middle East & Africa by Segment Sales Analysis
           9.7.3. Middle East & Africa by Country Sales Analysis
           9.7.4. Saudi Arabia Sales Analysis
           9.7.5. UAE Sales Analysis
           9.7.6. Israel Sales Analysis
           9.7.7. South Africa Sales Analysis
           9.7.8. Rest Of Middle East And Africa Sales Analysis
 
10 . COMPETITIVE LANDSCAPE OF THE DIGITAL MARKETING SOFTWARE COMPANIES
       10.1. Digital Marketing Software Market Competition
       10.2. Partnership/Collaboration/Agreement
       10.3. Merger And Acquisitions
       10.4. New Product Launch
       10.5. Other Developments
 
11 . COMPANY PROFILES OF DIGITAL MARKETING SOFTWARE INDUSTRY
       11.1. Top 10  Company Share Analysis
       11.2. Market Concentration Rate
       11.3. Adobe Inc.
           11.3.1. Company Overview
           11.3.2. Company Revenue
           11.3.3. Products
           11.3.4. Recent Developments
       11.4. Demandbase Inc.
           11.4.1. Company Overview
           11.4.2. Company Revenue
           11.4.3. Products
           11.4.4. Recent Developments
       11.5. HubSpot Inc.
           11.5.1. Company Overview
           11.5.2. Company Revenue
           11.5.3. Products
           11.5.4. Recent Developments
       11.6. IBM Corporation
           11.6.1. Company Overview
           11.6.2. Company Revenue
           11.6.3. Products
           11.6.4. Recent Developments
       11.7. Infusionsoft
           11.7.1. Company Overview
           11.7.2. Company Revenue
           11.7.3. Products
           11.7.4. Recent Developments
       11.8. Marketo Inc.
           11.8.1. Company Overview
           11.8.2. Company Revenue
           11.8.3. Products
           11.8.4. Recent Developments
       11.9. Microsoft Corporation
           11.9.1. Company Overview
           11.9.2. Company Revenue
           11.9.3. Products
           11.9.4. Recent Developments
       11.10. Oracle Corporation
           11.10.1. Company Overview
           11.10.2. Company Revenue
           11.10.3. Products
           11.10.4. Recent Developments
       11.11. SAP SE
           11.11.1. Company Overview
           11.11.2. Company Revenue
           11.11.3. Products
           11.11.4. Recent Developments
       11.12. ThriveHive.
           11.12.1. Company Overview
           11.12.2. Company Revenue
           11.12.3. Products
           11.12.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

 

  •  Market Snapshot
  •  Drivers : Impact Analysis
  •  Restraints : Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  •  COVID-19: Micro and Macro Factor Analysis
  •  Analysis by Type (USD MN)
  •  Software Market Sales by Geography (USD MN)
  •  Services Market Sales by Geography (USD MN)
  •  Analysis Market by Deployment (USD MN)
  •  Cloud Market Sales by Geography (USD MN)
  •  On-Premise Market Sales by Geography (USD MN)
  •  Analysis by End-Use (USD MN)
  •  Automotive Market Sales by Geography (USD MN)
  •  BFSI Market Sales by Geography (USD MN)
  •  Education Market Sales by Geography (USD MN)
  •  Government Market Sales by Geography (USD MN)
  •  Healthcare Market Sales by Geography (USD MN)
  •  Manufacturing Market Sales by Geography (USD MN)
  •  Media & Entertainment Market Sales by Geography (USD MN)
  •  Others Market Sales by Geography (USD MN)
  •  Global Digital Marketing Software Market Sales by Geography (USD MN)
  •  North America Market Analysis (USD MN)
  •  United State Market Analysis (USD MN)
  •  Canada Market Analysis (USD MN)
  •  Mexico Market Analysis (USD MN)
  •  Europe Market Analysis (USD MN)
  •  Europe Market Estimate by Country (USD MN)
  •  United Kingdom Market Analysis (USD MN)
  •  France Market Analysis (USD MN)
  •  Germany Market Analysis (USD MN)
  •  Italy Market Analysis (USD MN)
  •  Russia Market Analysis (USD MN)
  •  Spain Market Analysis (USD MN)
  •  Rest of Europe Market Analysis (USD MN)
  •  Asia Pacific Market Analysis (USD MN)
  •  China Market Analysis (USD MN)
  •  Japan Market Analysis (USD MN)
  •  India Market Analysis (USD MN)
  •  South Korea Market Analysis (USD MN)
  •  Australia Market Analysis (USD MN)
  •  Rest of Asia Pacific Market Analysis (USD MN)
  •  Latin America Market Analysis (USD MN)
  •  Brazil Market Analysis (USD MN)
  •  Argentina Market Analysis (USD MN)
  •  Peru Market Analysis (USD MN)
  •  Chile Market Analysis (USD MN)
  •  Rest of Latin America Market Analysis (USD MN)
  •  Middle East & Africa Market Analysis (USD MN)
  •  Saudi Arabia Market Analysis (USD MN)
  •  UAE Market Analysis (USD MN)
  •  Israel Market Analysis (USD MN)
  •  South Africa Market Analysis (USD MN)
  •  Rest of Middle East and Africa Market Analysis (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisition
 
 LIST OF FIGURES
 
  •  Research Scope of Digital Marketing Software Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Digital Marketing Software Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Type
  •  Market Attractiveness Analysis by Deployment
  •  Market Attractiveness Analysis by End-Use
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Market Analysis by Type (USD MN)
  •  Software Market Sales by Geography (USD MN)
  •  Services Market Sales by Geography (USD MN)
  •  Global Market Analysis by Deployment (USD MN)
  •  Cloud Market Sales by Geography (USD MN)
  •  On-Premise Market Sales by Geography (USD MN)
  •  Global Market Analysis by End-Use (USD MN)
  •  Automotive Market Sales by Geography (USD MN)
  •  BFSI Market Sales by Geography (USD MN)
  •  Education Market Sales by Geography (USD MN)
  •  Government Market Sales by Geography (USD MN)
  •  Healthcare Market Sales by Geography (USD MN)
  •  Manufacturing Market Sales by Geography (USD MN)
  •  Media & Entertainment Market Sales by Geography (USD MN)
  •  Others Market Sales by Geography (USD MN)
  •  Global Market by Revenue
  •  North America Market by Revenue
  •  Europe Market by Revenue
  •  Asia Pacific Market by Revenue
  •  Latin America Market by Revenue
  •  Middle East & Africa Market by Revenue
  •  Recent Development in Industry
  •  Top Company Share Analysis
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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