Global Digital Marketing Software Market Report By Type (Software And Services), Deployment (Cloud And On-Premise), End-Use (Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2018-2025
ID:VMR11210474
February 2019
Report Formats:

As per this study the Global Digital Marketing Software Market was valued USD XX.X MN (by revenue) in 2018 and is anticipated to reach USD XX.X MN by 2025 with a CAGR of X.X%.

Digital marketing refers to online marketing with the help of SEO, SEM, SMM, multichannel campaigns, email marketing, web marketing, and others. Digital marketing intends to build customer trust, produce conversions, gain customer loyalty and turn into leads for the organization. Almost every industry uses digital marketing software for efficient marketing and lead generation.   
 
Market Dynamics
 
Increasing internet penetration and digitalization across the globe is driving market growth. Also, the rising penetration of smartphones coupled with the adoption of social media channels is another factor fuelling the market growth. In addition, cost-effective marketing medium along with increasing expenditure of organization on digital marketing is also accelerating the demand for digital marketing software. However, technical complexities associated with the use of digital marketing software may hamper the market growth at a certain level during the forecast period. Though, more technological advancements in the digital marketing industry are expected to boost the demand in upcoming years.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of digital marketing software.
 
Market Segmentation
 
The broad digital marketing software market has been sub-grouped into type, deployment and end-user. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Type

  • Software
    • CRM Software
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services
 
By Deployment
  • Cloud
  • On-Premise
 
By End-Use
  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Others
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for digital marketing software in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe Digital Marketing Software Market By Revenue (USD MN)
 
Europe Digital Marketing Software Market By Revenue
 
The report also covers a detailed competitive landscape including company profiles of key players operating in the global market. The key players in the digital marketing software market include Adobe Inc., Demandbase, Inc., HubSpot, Inc., IBM Corporation, Infusionsoft, Marketo, Inc., Microsoft Corporation, Oracle Corporation, SAP SE and ThriveHive. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand. 

1. INTRODUCTION

  • Introduction To Digital Marketing Software
  • Report Description
    • Objectives Of The Study
    • Assumptions
  • Research Scope
  • Research Methodology
    • Data Source
 
2. EXECUTIVE SUMMARY
  • Market Highlight
  • Global Digital Marketing Software Market: Snapshot
 
3. MARKET ANALYSIS
  • Drivers
  • Restraints
  • Opportunities
  • Porter’s Five Forces Analysis
  • Value Chain Analysis
 
4. DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY TYPE
  • Market In Software
    • CRM Software
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Market In Services
    • Professional Services
    • Managed Services
 
5. DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY DEPLOYMENT
  • Market In Cloud
  • Market In On-premise
 
6. DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY END-USE
  • Market In Automotive
  • Market In BFSI
  • Market In Education
  • Market In Government
  • Market In Healthcare
  • Market In Manufacturing
  • Market In Media & Entertainment
  • Market In Others
 
7. DIGITAL MARKETING SOFTWARE MARKET ANALYSIS BY GEOGRAPHY
  • North America (NA)
    • North America Market Estimates
    • North America Market Estimates By Country
    • United States (U.S.) Market Estimates By Segments
    • Rest Of North America Market Estimates By Segments
  • Europe (EU)
    • Europe Market Estimates
    • Europe Market Estimates By Country
    • United Kingdom (UK) Market Estimates By Segments
    • Germany Market Estimates By Segments
    • France Market Estimates By Segments
    • Rest Of Europe Market Estimates By Segments
  • Asia Pacific (APAC)
    • Asia Pacific Market Estimates
    • Asia Pacific Market Estimates By Country  
    • China Market Estimates By Segments
    • Japan Market Estimates By Segments
    • India Market Estimates By Segments
    • Rest Of Asia Pacific Market Estimates By Segments  
  • Latin America (LA)   
    • Latin America Market Estimates
    • Latin America Market Estimates By Country
    • Brazil Market Estimates By Segments
    • Rest Of Latin America Market Estimates By Segments
  • Middle East And Africa (MEA)   
    • Middle East And Africa Market Estimates
    • Middle East And Africa Market Estimates By Country
    • Middle East Market Estimates By Segments
    • Africa Market Estimates By Segments
 
8. COMPETITIVE LANDSCAPE OF THE DIGITAL MARKETING SOFTWARE COMPANIES
  • Market Competition
  • Partnerships/Collaborations/Agreements
  • Mergers And Acquisitions
  • New Product Launches
  • Other Developments
 
9. COMPANY PROFILES OF THE DIGITAL MARKETING SOFTWARE INDUSTRY (Company Overview, Financial, Major Products & Recent Development)
  • Adobe Inc.
  • Demandbase, Inc.
  • HubSpot, Inc.
  • IBM Corporation
  • Infusionsoft
  • Marketo, Inc.
  • Microsoft Corporation
  • Oracle Corporation
  • SAP SE
  • ThriveHive
 
* Tentative TOC
 
LIST OF TABLES
 
Table 1.  Market Highlights Of Digital Marketing Software
Table 2.  Global Digital Marketing Software Market By Types
Table 3.  Global Digital Marketing Software Market By Deployment
Table 4.  Global Digital Marketing Software Market By End-Use
Table 5.  Global Digital Marketing Software Market By Geography
Table 6.  North America Digital Marketing Software Market
Table 7.  Europe Digital Marketing Software Market
Table 8.  Asia Pacific Digital Marketing Software Market
Table 9.  Latin America Digital Marketing Software Market
Table 10. Middle East And Africa Digital Marketing Software Market 
Table 11. Partnership/Collaboration/Agreements
Table 12. Mergers And Acquisitions
Table 13. New Product Development
Table 14. Other Developments
  
LIST OF FIGURES
 
Fig. 1.     Market Segmentation Of Digital Marketing Software Market 
Fig. 2.     Top-Down Approach   
Fig. 3.     Bottom-Up Approach   
Fig. 4.     Market Highlights Of Digital Marketing Software
Fig. 5.     Porter’s Five Forces Analysis
Fig. 6.     Value Chain Analysis
Fig. 7.     Global Digital Marketing Software Market By Types
Fig. 8.     Global Digital Marketing Software Market By Deployment
Fig. 9.     Global Digital Marketing Software Market By End-Use
Fig. 10.   Global Digital Marketing Software Market By Geography
Fig. 11.   North America Digital Marketing Software Market
Fig. 12.   Europe Digital Marketing Software Market
Fig. 13.   Asia Pacific Digital Marketing Software Market
Fig. 14.   Latin America Digital Marketing Software Market
Fig. 15.   Middle East And Africa Digital Marketing Software Market
Fig. 16.   Market Share Of Digital Marketing Software Companies
Fig. 17.   Recent Developments In Digital Marketing Software Industry
 
 
 
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC. 

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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