Global Digital Marketing Software Market Report By Type (Software And Services), Deployment (Cloud And On-Premise), End-Use (Automotive, BFSI, Education, Government, Healthcare, Manufacturing, Media & Entertainment And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026
ID:VMR11210474
February 2020
Report Formats:

As per this study the Global Digital Marketing Software Market was valued USD XX.X MN (by revenue) in 2019 and is anticipated to reach USD XX.X MN by 2026 with a CAGR of X.X%.

Digital marketing refers to online marketing with the help of SEO, SEM, SMM, multichannel campaigns, email marketing, web marketing, and others. Digital marketing intends to build customer trust, produce conversions, gain customer loyalty and turn into leads for the organization. Almost every industry uses digital marketing software for efficient marketing and lead generation.   
 
Market Dynamics
 
Increasing internet penetration and digitalization across the globe is driving market growth. Also, the rising penetration of smartphones coupled with the adoption of social media channels is another factor fuelling the market growth. In addition, cost-effective marketing medium along with increasing expenditure of organization on digital marketing is also accelerating the demand for digital marketing software. However, technical complexities associated with the use of digital marketing software may hamper the market growth at a certain level during the forecast period. Though, more technological advancements in the digital marketing industry are expected to boost the demand in upcoming years.
 
This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis. These tools are employed to gain insights of the potential value of the market facilitating the business strategists with the latest growth opportunities. Additionally, these tools also provide a detailed analysis of each application/product segment in the global market of digital marketing software.
 
Market Segmentation
 
The broad digital marketing software market has been sub-grouped into type, deployment and end-user. The report studies these subsets with respect to the geographical segmentation. The strategists can gain a detailed insight and devise appropriate strategies to target specific market. This detail will lead to a focused approach leading to identification of better opportunities.
 
By Type

  • Software
    • CRM Software
    • Email Marketing
    • Social Media
    • Search Marketing
    • Content Management
    • Marketing Automation
    • Campaign Management
    • Others
  • Services
    • Professional Services
    • Managed Services
 
By Deployment
  • Cloud
  • On-Premise
 
By End-Use
  • Automotive
  • BFSI
  • Education
  • Government
  • Healthcare
  • Manufacturing
  • Media & Entertainment
  • Others
 
Regional Analysis
 
Furthermore, the report comprises of the geographical segmentation which mainly focuses on current and forecast demand for digital marketing software in North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The report further focuses on demand for individual application segments in all the regions.
 
Europe Digital Marketing Software Market By Revenue (USD MN)
 

 
The report also covers a detailed competitive landscape including company profiles of key players operating in the global market. The key players in the digital marketing software market include Adobe Inc., Demandbase, Inc., HubSpot, Inc., IBM Corporation, Infusionsoft, Marketo, Inc., Microsoft Corporation, Oracle Corporation, SAP SE and ThriveHive. An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.
 
 
METHODOLOGY:
 
A combination of primary and secondary research has been used to determine the market estimates and forecasts. Sources used for secondary research include (but not limited to) Paid Data Sources, Company Websites, Technical Journals, Annual Reports, SEC Filings and various other industry publications. Specific details on methodology used for this report can be provided on demand. 

TABLE OF CONTENTS
 
1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Digital Marketing Software  Market
       2.2. Global Digital Marketing Software  Market Snapshot
 
3 . DIGITAL MARKETING SOFTWARE  – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Digital Marketing Software  Market
       3.3. Market Restraints of Digital Marketing Software  Market
       3.4. Opportunities of Digital Marketing Software  Market
       3.5. Trends of Digital Marketing Software  Market
       3.6. Porter’s Five Force Analysis of Digital Marketing Software  Market
       3.7. Digital Marketing Software  Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Type
           3.7.2 Market Attractive Analysis by Deployment
           3.7.3 Market Attractive Analysis by End-Use
           3.7.4 Market Attractive Analysis by Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Digital Marketing Software  Value Chain Analysis
       4.2. Digital Marketing Software  Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Digital Marketing Software  Raw Material Manufactures List
           4.2.3. Price Trend of Digital Marketing Software  Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . GLOBAL DIGITAL MARKETING SOFTWARE  MARKET ANALYSIS BY TYPE
       5.1 Overview by Type
       5.2 Global Digital Marketing Software  Market Analysis by Type
       5.3 Market Analysis of Software by Regions
       5.4 Market Analysis of Services by Regions
 
6 . GLOBAL DIGITAL MARKETING SOFTWARE  MARKET ANALYSIS BY DEPLOYMENT
       6.1 Overview by Deployment
       6.2 Global Digital Marketing Software  Market Analysis by Deployment
       6.3 Market Analysis of Cloud by Regions
       6.4 Market Analysis of On-Premise by Regions
 
7 . GLOBAL DIGITAL MARKETING SOFTWARE  MARKET ANALYSIS BY END-USE
       7.1 Overview by End-Use
       7.2 Global Digital Marketing Software  Market Analysis by End-Use
       7.3 Market Analysis of Automotive by Regions
       7.4 Market Analysis of BFSI by Regions
       7.5 Market Analysis of Education by Regions
       7.6 Market Analysis of Government by Regions
       7.7 Market Analysis of Healthcare by Regions
       7.8 Market Analysis of Manufacturing by Regions
       7.9 Market Analysis of Media & Entertainment by Regions
       7.10. Market Analysis of Others by Regions
 
8 . GLOBAL DIGITAL MARKETING SOFTWARE  MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview
           8.3.2. North America Digital Marketing Software  Market Estimate by Country
           8.3.3. United State
           8.3.4. Rest of North America
       8.4. Europe
           8.4.1. Overview
           8.4.2. Europe Digital Marketing Software  Market Estimate by Market Segment
           8.4.3. Europe Digital Marketing Software  Market Estimate by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7 Rest of Europe
       8.5. Asia Pacific
           8.5.1. Overview
           8.5.2. Asia Pacific Digital Marketing Software  Market Estimate by Market Segment
           8.5.3. Asia Pacific Digital Marketing Software  Market Estimate by Country
           8.5.4. China
           8.5.5. Japan
           8.5.6. India
           8.5.7. Rest of Asia Pacific
       8.6. Latin America
           8.6.1. Overview
           8.6.2. Latin America Digital Marketing Software  Market Estimate by Market Segment
           8.6.3. Latin America Digital Marketing Software  Market Estimate by Country
           8.6.4. Brazil
           8.6.5. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview
           8.7.2. Middle East & Africa Digital Marketing Software  Market Estimate by Market Segment
           8.7.3. Middle East & Africa Digital Marketing Software  Market Estimate by Country
           8.7.4. Middle East
           8.7.5. Africa
 
9 . COMPETITIVE LANDSCAPE OF THE DIGITAL MARKETING SOFTWARE  COMPANIES
       9.1. Digital Marketing Software  Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF DIGITAL MARKETING SOFTWARE  INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. Adobe Inc.
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Demandbase, Inc.
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. HubSpot, Inc.
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. IBM Corporation
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Infusionsoft
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Marketo, Inc.
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. Microsoft Corporation
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Oracle Corporation
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. SAP SE
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. ThriveHive
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
 
 *Note - In company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

  • Global Digital Marketing Software  Market Snapshot
  • Drivers of The Global Digital Marketing Software  Market Impact Analysis
  • Restraints of The Global Digital Marketing Software  Market Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • Global Digital Marketing Software  Market Analysis by Type (USD MN)
  • Global Digital Marketing Software  Market Analysis in Software by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Services by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis by Deployment (USD MN)
  • Global Digital Marketing Software  Market Analysis in Cloud by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in On-Premise by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis by End-Use (USD MN)
  • Global Digital Marketing Software  Market Analysis in Automotive by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in BFSI by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Education by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Government by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Healthcare by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Manufacturing by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Media & Entertainment by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Others by Geography (USD MN)
  • Global Digital Marketing Software  Market by Geography (USD MN)
  • North America Digital Marketing Software  Market Analysis by Type (USD MN)
  • North America Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • North America Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • North America Digital Marketing Software  Market Estimate by Country (USD MN)
  • United State Digital Marketing Software  Market Analysis by Type (USD MN)
  • United State Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • United State Digital Marketing Software  Market Analysis by End-Use (USD MN)
  • Rest of North America Digital Marketing Software  Market Analysis by Type (USD MN)
  • Rest of North America Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Rest of North America Digital Marketing Software  Market Estimate by End-Use(USD MN)
  • Europe Digital Marketing Software  Market Analysis by Type (USD MN)
  • Europe Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Europe Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • United Kingdom Digital Marketing Software  Market Analysis by Type (USD MN)
  • United Kingdom Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • United Kingdom Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • France Digital Marketing Software  Market Analysis by Type (USD MN)
  • France Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • France Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Germany Digital Marketing Software  Market Analysis by Type (USD MN)
  • Germany Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Germany Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Rest of Europe Digital Marketing Software  Market Analysis by Type (USD MN)
  • Rest of Europe Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Rest of Europe Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Asia Pacific Digital Marketing Software  Market Analysis by Type (USD MN)
  • Asia Pacific Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Asia Pacific Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Asia Pacific Digital Marketing Software  Market Estimate by Country (USD MN)
  • China Digital Marketing Software  Market Analysis by Type (USD MN)
  • China Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • China Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Japan Digital Marketing Software  Market Analysis by Type (USD MN)
  • Japan Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Japan Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • India Digital Marketing Software  Market Analysis by Type (USD MN)
  • India Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • India Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Rest of Asia Pacific Digital Marketing Software  Market Analysis by Type (USD MN)
  • Rest of Asia Pacific Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Rest of Asia Pacific Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Latin America Digital Marketing Software  Market Analysis by Type (USD MN)
  • Latin America Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Latin America Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Latin America Digital Marketing Software  Market Estimate by Country (USD MN)
  • Brazil Digital Marketing Software  Market Analysis by Type (USD MN)
  • Brazil Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Brazil Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Rest of Latin America Digital Marketing Software  Market Analysis by Type (USD MN)
  • Rest of Latin America Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Rest of Latin America Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Middle East & Africa Digital Marketing Software  Market Analysis by Type (USD MN)
  • Middle East & Africa Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Middle East & Africa Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Middle East & Africa Digital Marketing Software  Market Estimate by Country (USD MN)
  • Middle East Digital Marketing Software  Market Analysis by Type (USD MN)
  • Middle East Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Middle East Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Africa Digital Marketing Software  Market Analysis by Type (USD MN)
  • Africa Digital Marketing Software  Market Estimate by Deployment (USD MN)
  • Africa Digital Marketing Software  Market Estimate by End-Use (USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisiton
  • New Product Launch
  • Other Developments
  • Company Market Share Analysis, 2019
 
LIST OF FIGURES
  • Research Scope of Digital Marketing Software  Report
  • Market Research Process
  • Market Research Methodology
  • Global Digital Marketing Software  Market Size, by Region (USD MN)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Type
  • Market Attractiveness Analysis by Deployment
  • Market Attractiveness Analysis by End-Use
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Digital Marketing Software  Market Analysis by Type (USD MN)
  • Global Digital Marketing Software  Market Analysis in Software by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Services by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis by Deployment (USD MN)
  • Global Digital Marketing Software  Market Analysis in Cloud by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in On-Premise by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis by End-Use (USD MN)
  • Global Digital Marketing Software  Market Analysis in Automotive by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in BFSI by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Education by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Government by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Healthcare by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Manufacturing by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Media & Entertainment by Geography (USD MN)
  • Global Digital Marketing Software  Market Analysis in Others by Geography (USD MN)
  • Latin America Digital Marketing Software  Market by Revenue
  • Middle East & Africa Digital Marketing Software  Market by Revenue
  • Recent Development in Digital Marketing Software  Industry
  • Company Market Share Analysis, 2019
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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