The global demand for Digital Gift Card Market is presumed to reach the market size of nearly USD 911.47 BN by 2030 from USD 245.8 BN in 2022 with a CAGR of 17.8% under the study period 2023 - 2030.
A digital gift card or an e-gift card, or an electronic gift card, is a virtual or digital version of a traditional gift card. These are typically delivered electronically via email, text message, or through a mobile app. These are often purchased online or through mobile applications and can be used for various purposes, such as gifting, incentives, rewards, or promotional campaigns. They are available for a wide range of retailers, restaurants, online platforms, and service providers.
The convenience and instant delivery offered by digital gift cards make them a preferred choice for both buyers and recipients. The e-commerce and mobile commerce growth has further fueled this market as it provides a seamless gifting option in the digital age. Personalization and customization options enhance the gifting experience, making them more appealing to consumers. The ability to add personalized messages, select designs, and choose specific denominations or products adds a personal touch to the gift. Contactless and remote gifting options have gained prominence, especially in a world where physical interaction is limited. Digital gift cards enable gifting across distances, making them suitable for various occasions and circumstances. Businesses utilize them for promotional campaigns, incentives, and loyalty programs. They provide a flexible and cost-effective solution for attracting customers, driving sales, and rewarding employees. The focus on sustainability and environmental concerns has also contributed to the growth of digital gift cards. They eliminate the need for physical production, packaging, and transportation associated with traditional gift cards, aligning with eco-friendly practices. The integration of these cards with mobile wallets and the availability of consumer data and insights further drive market growth. Businesses can leverage data analytics to tailor marketing strategies and improve customer engagement.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of digital gift card. The growth and trends of digital gift card industry provide a holistic approach to this study.
This section of the digital gift card market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Channel
By Transaction Type
By Card Type
By Application Area
By End Users
This section covers the regional outlook, which accentuates current and future demand for the Digital Gift Card market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Digital Gift Card market include Target Brands, Inc., Apple Inc., Blackhawk Network, PayPal Holdings, Inc., Amazon.com, Inc., Loop Commerce, Inc., Fiserv, Inc., NGC US, LLC., Walmart, InComm Payments LLC. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . DIGITAL GIFT CARD – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Channel
3.7.2 Market Attractiveness Analysis By Transaction Type
3.7.3 Market Attractiveness Analysis By Card Type
3.7.4 Market Attractiveness Analysis By Application Area
3.7.5 Market Attractiveness Analysis By End Users
3.7.6 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL DIGITAL GIFT CARD MARKET ANALYSIS BY CHANNEL
5.1 Overview by Channel
5.2 Historical and Forecast Data
5.3 Analysis by Channel
5.4 Brick And Mortor Historic and Forecast Sales by Regions
5.5 Digital (E-commerce, Loyalty) Historic and Forecast Sales by Regions
6 . GLOBAL DIGITAL GIFT CARD MARKET ANALYSIS BY TRANSACTION TYPE
6.1 Overview by Transaction Type
6.2 Historical and Forecast Data
6.3 Analysis by Transaction Type
6.4 B2B Historic and Forecast Sales by ...