The global demand for Digital Experience Platform Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Digital experience platform refers to the set of technologies used to meet the needs of companies undergoing digital transformation and providing better customer experiences. It includes enabling the composition, management, delivery and optimization of contextualized digital experiences with multi experience customer journeys. Some of the examples of digital experience platforms include SAP Hybris, Salesforce Commerce Cloud, and Magento Commerce Cloud. It provides end-to-end touchpoint optimization and customized experience across digital channels.They are applicable to business-to-consumer,business-to-business and business-to-employee use cases. It allows organizations to focus and accelerate digital transformation initiatives. It Increases operational effectiveness and boost productivity.
Market Dynamics
The key factor driving the demand for the Digital experience platform market is the increasing amount of website and mobile app information.The increase in the deployment of cloud-based solutions across various enterprises are fostering the demand for this market. Rising concentration on providing customer-centred apps to offer customer satisfaction and a growing need to regulate and decrease capital spending and operational spending are boosting the demand for this market. In addition, growing inclination of organizations to deliver customized, and streamlined client experience and engagement across various marketing channels are expected to create lucrative growth opportunities for this market in the upcoming years. Furthermore, the growing adoption rate of self-service and interactive kiosks for financial services including internet banking, and mobile banking is fostering the demand for this market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of digital experience platform. The growth and trends of digital experience platform industry provide a holistic approach to this study.
Market Segmentation
This section of the digital experience platform market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
- Platform
- Services
- Professional Services
- Managed Services
By Vertical
- Retail
- BFSI
- Travel & Hospitality
- IT & Telecom
- Healthcare
- Manufacturing
- Media And Entertainment
- Public Sector
- Others (Education, Transportation & Logistics, And Utilities)
By Component
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Digital Experience Platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Digital Experience Platform Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the digital experience platform market include Adobe Systems (US), Oracle (US), SAP (Germany), IBM (US), Microsoft (US), Salesforce (US), OpenText (Canada), SDL (UK), Sitecore (US), Acquia (US), Jahia (Switzerland), Episerver (US), Squiz (Australia), BloomReach (US), Liferay (US), Kentico (Czech Republic), and censhare (Germany). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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