The global demand for Digital Ad Fraud Detection Software Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
Digital Ad campaigns are always vulnerable to digital ad frauds. Digital ad frauds are also referred to as invalid traffic. Digital ad fraudsare intentional malicious activities. These malicious activities manipulate the delivery of digital ads and their content and obstruct it from reaching the targeted audience. Ad fraudsters perform these harmful activities by creating a network of fake sites, bots, and programmatic fraud methods. To combat these malicious activities, ad owners and agencies are opting for efficient software that detects digital ad frauds. Digital ad fraud detection software monitors patterns of uncovering bots, manipulated contents, malware, and illegal traffic by utilizing effective blend advanced technologies.
The global digital ad fraud detection software market is escalating owing to increased incidences of cyber frauds and cyber-attacks, swelling revenue loss due to frauds, growing internet penetration, and increasing online shopping. The introduction and application of artificial intelligence and machine learning in fraud detection and prevention techniques are further supporting the market. During and after the COVID-19 pandemic, the digital ad fraud detector software market is anticipated to proliferate due to accelerated digital technology and digital banking for payments, increased demand for secured digital payment, and increased online purchases avoid contact.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of digital ad fraud detection software.
The entire Digital Ad Fraud Detection Software market has been sub-categorized into product, application, and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
- Small Enterprises(10 to 49 Employees)
- Medium-sized Enterprises(50 to 249 Employees)
- Large Enterprises(Employ 250 or More People)
This section covers regional segmentation which accentuates on current and future demand for digital ad fraud detection software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Digital Ad Fraud Detection Software Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the digital ad fraud detection software market include White Ops, DoubleVerify, Confiant, IAS (Integral Ad Science), Forensiq by Impact, Pixalate. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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