Global Digital Ad Fraud Detection Software Market Report By Product (On-premises, Cloud), By Applications (Individual, Small Enterprises(10 to 49 Employees), Medium-sized Enterprises(50 to 249 Employees), Large Enterprises(Employ 250 or More People)) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2019-2026

ID:VMR11213002
August 2020
Report Formats:

The global demand for Digital Ad Fraud Detection Software Market is presumed to reach the valuation of nearly USD XXX MN by 2026 from USD XXX MN in 2019 with a CAGR of X.XX% under the study period of 2020 - 2026.
 
Digital Ad campaigns are always vulnerable to digital ad frauds. Digital ad frauds are also referred to as invalid traffic. Digital ad fraudsare intentional malicious activities. These malicious activities manipulate the delivery of digital ads and their content and obstruct it from reaching the targeted audience. Ad fraudsters perform these harmful activities by creating a network of fake sites, bots, and programmatic fraud methods. To combat these malicious activities, ad owners and agencies are opting for efficient software that detects digital ad frauds. Digital ad fraud detection software monitors patterns of uncovering bots, manipulated contents, malware, and illegal traffic by utilizing effective blend advanced technologies.
 
Market Dynamics
 
The global digital ad fraud detection software market is escalating owing to increased incidences of cyber frauds and cyber-attacks, swelling revenue loss due to frauds, growing internet penetration, and increasing online shopping. The introduction and application of artificial intelligence and machine learning in fraud detection and prevention techniques are further supporting the market. During and after the COVID-19 pandemic, the digital ad fraud detector software market is anticipated to proliferate due to accelerated digital technology and digital banking for payments, increased demand for secured digital payment, and increased online purchases avoid contact.
 
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
 
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of digital ad fraud detection software.
 
Market Segmentation
 
The entire Digital Ad Fraud Detection Software market has been sub-categorized into product, application, and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
 
By Product

  • On-premises
  • Cloud
 
By Applications
  • Individual
  • Small Enterprises(10 to 49 Employees)
  • Medium-sized Enterprises(50 to 249 Employees)
  • Large Enterprises(Employ 250 or More People)
 
Regional Analysis
 
This section covers regional segmentation which accentuates on current and future demand for digital ad fraud detection software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
 
Europe Digital Ad Fraud Detection Software Market By Revenue (USD MN)
 

 
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the digital ad fraud detection software market include White Ops, DoubleVerify, Confiant, IAS (Integral Ad Science), Forensiq by Impact, Pixalate. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
 
METHODOLOGY:
 
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources,  Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
 
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.

v1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Digital Ad Fraud Detection Software Market
       2.2. Global Digital Ad Fraud Detection Software Market Snapshot
 
3 . DIGITAL AD FRAUD DETECTION SOFTWARE – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Digital Ad Fraud Detection Software Market
       3.3. Market Restraints of Digital Ad Fraud Detection Software Market
       3.4. Opportunities of Digital Ad Fraud Detection Software Market
       3.5. Trends of Digital Ad Fraud Detection Software Market
       3.6. Porter’s Five Force Analysis of Digital Ad Fraud Detection Software Market
       3.7. Digital Ad Fraud Detection Software Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Product
           3.7.2 Market Attractive Analysis by Applications
           3.7.3 Market Attractive Analysis by Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Digital Ad Fraud Detection Software Value Chain Analysis
       4.2. Digital Ad Fraud Detection Software Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Digital Ad Fraud Detection Software Raw Material Manufactures List
           4.2.3. Price Trend of Digital Ad Fraud Detection Software Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak on Digital Ad Fraud Detection Software Market
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Digital Ad Fraud Detection Software Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Digital Ad Fraud Detection Software Market Size in 2020, by Scenario
       5.5. COVID-19: Micro and Macro Factor Analysis on Digital Ad Fraud Detection Software Market
 
6 . GLOBAL DIGITAL AD FRAUD DETECTION SOFTWARE MARKET ANALYSIS BY PRODUCT
       6.1 Overview by Product
       6.2 Global Digital Ad Fraud Detection Software Market Analysis by Product
       6.3 Market Analysis of On-premises by Regions
       6.4 Market Analysis of Cloud by Regions
 
7 . GLOBAL DIGITAL AD FRAUD DETECTION SOFTWARE MARKET ANALYSIS BY APPLICATIONS
       7.1 Overview by Applications
       7.2 Global Digital Ad Fraud Detection Software Market Analysis by Applications
       7.3 Market Analysis of Individual by Regions
       7.4 Market Analysis of Small Enterprises(10 to 49 Employees) by Regions
       7.5 Market Analysis of Medium-sized Enterprises(50 to 249 Employees) by Regions
       7.6 Market Analysis of Large Enterprises(Employ 250 or More People) by Regions
 
8 . GLOBAL DIGITAL AD FRAUD DETECTION SOFTWARE MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview
           8.3.2. North America Digital Ad Fraud Detection Software Market Estimate by Market Segment
           8.3.3. North America Digital Ad Fraud Detection Software Market Estimate by Country
           8.3.4. United State
           8.3.5. Rest of North America
       8.4. Europe
           8.4.1. Overview
           8.4.2. Europe Digital Ad Fraud Detection Software Market Estimate by Market Segment
           8.4.3. Europe Digital Ad Fraud Detection Software Market Estimate by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.8 Rest of Europe
       8.5. Asia Pacific
           8.5.1. Overview
           8.5.2. Asia Pacific Digital Ad Fraud Detection Software Market Estimate by Market Segment
           8.5.3. Asia Pacific Digital Ad Fraud Detection Software Market Estimate by Country
           8.5.4. China
           8.5.5. Japan
           8.5.6. India
           8.5.8. Rest of Asia Pacific
       8.6. Latin America
           8.6.1. Overview
           8.6.2. Latin America Digital Ad Fraud Detection Software Market Estimate by Market Segment
           8.6.3. Latin America Digital Ad Fraud Detection Software Market Estimate by Country
           8.6.4. Brazil
           8.6.5. Rest of Latin America
       8.8. Middle East & Africa
           8.8.1. Overview
           8.8.2. Middle East & Africa Digital Ad Fraud Detection Software Market Estimate by Market Segment
           8.8.3. Middle East & Africa Digital Ad Fraud Detection Software Market Estimate by Country
           8.8.4. Middle East
           8.8.5. Africa
 
9 . COMPETITIVE LANDSCAPE OF THE DIGITAL AD FRAUD DETECTION SOFTWARE COMPANIES
       9.1. Digital Ad Fraud Detection Software Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF DIGITAL AD FRAUD DETECTION SOFTWARE INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. White Ops
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. DoubleVerify
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. Confiant
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. IAS (Integral Ad Science)
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Forensiq by Impact
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Pixalate
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
 LIST OF TABLES
 

  •  Global Digital Ad Fraud Detection Software Market Snapshot
  •  Drivers of The Global Digital Ad Fraud Detection Software Market Impact Analysis
  •  Restraints of The Global Digital Ad Fraud Detection Software Market Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Digital Ad Fraud Detection Software Market: Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic On The Digital Ad Fraud Detection Software Market Size In 2020, By Scenario
  •  COVID-19: Micro and Macro Factor Analysis on Digital Ad Fraud Detection Software Market
  •  Global Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in On-premises by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Cloud by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis by Applications (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Individual by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Small Enterprises(10 to 49 Employees) by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Medium-sized Enterprises(50 to 249 Employees) by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Large Enterprises(Employ 250 or More People) by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market by Geography (USD MN)
  •  North America Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  North America Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  North America Digital Ad Fraud Detection Software Market Estimate by Country (USD MN)
  •  United State Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  United State Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Rest of North America Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Rest of North America Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Europe Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Europe Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  United Kingdom Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  United Kingdom Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  France Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  France Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Germany Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Germany Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Rest of Europe Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Rest of Europe Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Asia Pacific Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Asia Pacific Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Asia Pacific Digital Ad Fraud Detection Software Market Estimate by Country (USD MN)
  •  China Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  China Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Japan Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Japan Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  India Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  India Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Rest of Asia Pacific Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Rest of Asia Pacific Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Latin America Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Latin America Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Latin America Digital Ad Fraud Detection Software Market Estimate by Country (USD MN)
  •  Brazil Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Brazil Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Rest of Latin America Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Rest of Latin America Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Middle East & Africa Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Middle East & Africa Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Middle East & Africa Digital Ad Fraud Detection Software Market Estimate by Country (USD MN)
  •  Middle East Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Middle East Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Africa Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Africa Digital Ad Fraud Detection Software Market Estimate by Applications (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
  •  New Product Launch
  •  Other Developments
  •  Company Market Share Analysis, 2019
 
 LIST OF FIGURES
 
  •  Research Scope of Digital Ad Fraud Detection Software Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Digital Ad Fraud Detection Software Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Product
  •  Market Attractiveness Analysis by Applications
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Digital Ad Fraud Detection Software Market Analysis by Product (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in On-premises by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Cloud by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis by Applications (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Individual by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Small Enterprises(10 to 49 Employees) by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Medium-sized Enterprises(50 to 249 Employees) by Geography (USD MN)
  •  Global Digital Ad Fraud Detection Software Market Analysis in Large Enterprises(Employ 250 or More People) by Geography (USD MN)
  •  Latin America Digital Ad Fraud Detection Software Market by Revenue
  •  Middle East & Africa Digital Ad Fraud Detection Software Market by Revenue
  •  Recent Development in Digital Ad Fraud Detection Software Industry
  •  Company Market Share Analysis, 2019
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.
 

Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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