Global Decaffeinated Coffee Market Overview
The key driver impacting the decaffeinated coffee market is the growing trend among the youth population, preferring decaf coffee to bound their caffeine intake. Coffee-drinking millennials - consumers ages between 18-34years possess the high potential to integrate coffee as an integral part of their lifetime consumption pattern. For instance, According to the 2017 National Coffee Association (NCA) report, in the U.S., decaf consumption is lead by 18-24-year-olds that is 19%. Around 66% of consumers surveyed approved that “It’s significant to limit their coffee consumption.” In the age group of 25-39-year-olds, 68% say that it is vital to limit their caffeine intake. The millennials have such a huge market size, providing a decaf option will help attract them to the coffee shops and encourage them to continue for longer. These aspects make millennials a highly attractive market for the key players. Moreover, the increasing demand for decaffeinated coffee over conventional coffee products is estimated to be a significant factor that positively impacts market growth.
According to Value Market Research, the global decaffeinated coffee market size was valued at around USD 1500 million in 2020 and is projected to grow at a CAGR of about 10% during the forecast period of 2021 to 2027.
The growing awareness related to caffeine's harmful physiological effects, which is a psychoactive substance present in regular coffee, is estimated to augment decaffeinated coffee demand in the forecast period. For example, risk of miscarriage in women, increased bad cholesterol in the body, increased heart rate and blood pressure, insomnia problem, migraines, etc. however, the high price of decaffeinated coffee may hamper the global decaffeinated coffee market in the long run. also, the outbreak of the COVID 19 pandemic negatively impacts market growth. the current industry trends, such as growing concerns regarding consumer health and rising adoption of cost-effectivedecaffeination processes at the commercial level, are expected to provide market players with several market opportunities.
The decaffeinated coffee market is vast, with many local and global players. the key leaders follow different strategies to improve their market position, such as contracts, mergers, contracts, extending product portfolio, acquisitions, expansions, and product innovations to improve their market share globally. The known players included in the report are Cafe Don Pablo Colombia Supremo Decaf, SWISS WATER DECAFFEINATED COFFEE INC, Fresh Roasted Life, Boost Decaf, No Fun Jo Decaf, Volcanica Coffee Costa Rica Tarrazu Decaf, and Fresh Roasted.
In this research report, the decaffeinated coffee market is segmented by product, bean species, distribution channel, and region.
Analysis by Product:
By product, the report is categorized into roasted and raw. Raw product type dominates the type segment with over 60% share in 2020. It is due to the reasonable price in contrast to the roasted counterparts. Moreover, the rising popularity of home coffee roasters amongst buyers is also motivating people to choose unroasted, raw, and green decaf coffee beans, thus contribute to the high demand for raw coffee in the forecast period.
Analysis by Bean Species:
By Bean Species, the report is categorized into arabica, robusta, and others. Arabica decaf dominates the bean species segment with over 30% share in 2020. It is due to the better availability of these beans, large cultivation, and finer finished coffee aroma, flavor, and body. Moreover, naturally sweet and fruity flavor due to high sugar and lipids makes it appropriate for consumption with little to no sugar contributing to the high demand for Arabica decaf beans in the forecast period.
Analysis by Distribution Channel:
By distribution channel, the report is categorized into online and offline. The offline segment dominates the distribution channel segment with over 60% share in 2020. It is due to the mounting preference of consumers for retail outlets as it has an extensive range of products in one place with appealing offers and discounts. Moreover, the alternative of physical verification throughout purchase is predictable to encourage the utility of offline stores, including hypermarkets, supermarkets, and convenience stores, to drive the demand from the offline distribution channel in the forecast period.
Analysis by Region:
In the regional outlook of the global decaffeinated coffee market, the Europe region dominates with a 35% market share during the forecast period. The elevated popularity of coffee in the region and growing awareness among people regarding the side effects of caffeine are the critical factors driving regional growth. Moreover, the rising health consciousness among the residents of the region contributes to the development of the decaffeinated coffee market in Europe.
Market Segmentation covered in the Report:
By Bean Species
By Distribution Channel
- North America
- The Asia Pacific
- Latin America
- The Middle East and Africa
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources, Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.