The global demand for Data Monetization Market is presumed to reach the market size of nearly USD 11.94 MN by 2028 from USD 3.24 MN in 2021 with a CAGR of 20.5% under the study period 2022 - 2028.
Data monetization is the practice of utilizing corporate data to generate computable economic benefits. It is an innovative way to use the information and generate valuable insights and revenue for an organization. It involves selling data to other organizations or utilizing it to make way for new products and services and improve processes. Cost reduction and revenue gains are the two most important advantages of data monetization. However, it is not always restricted to numerical gains and may offer less tangible benefits like new partnerships. Data monetization can be of two types, direct data monetization and indirect data monetization. At present, the fastest-growing enterprises are adopting data monetization and making it a vital part of their strategy.
Market Dynamics
The global data monetization market has significant growth potential during the forecast timeline. A high volume of data is being generated in the past few years, and data storage cost has been reduced, leading to the increasing adoption of data monetization services. This is a crucial factor driving the market. Accelerated demand for digitization and increasing investment in analytics are other vital factors attributed to its market growth. Its market growth is attributed to technological advancements made in big data & analytics and growing awareness related to the various advantages of data monetization.
Furthermore, organizations focussing on generating new revenue streams will also favour the data monetization market. On the other hand, data monetization may give rise to security and privacy concerns. This is a major restraining factor for its market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of data monetization. The growth and trends of data monetization industry provide a holistic approach to this study.
Market Segmentation
This section of the data monetization market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Data Type
- Customer Data
- Product Data
- Financial Data
- Supplier Data
By Deployment
By Vertical
- Banking And Financial Services
- Government And Defense
- Logistics
- Media And Entertainment
- Retail
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Data Monetization market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Data Monetization Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the data monetization market include 1010data, Inc., Accenture Plc., Adastra Corporation, Cisco Systems, Inc., Dawex, Elevondata, Emu Analytics, Gemalto, iConnectiva, Infosys Limited. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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