Market Research Report

Global Customer Journey Analytics Market Report By Application, (Customer segmentation and targeting, Customer behavioral analysis, Customer churn analysis, Campaign management, Brand management, Product management, and Others), By Touchpoint (Web, Social media, Mobile, Email, Branch/store, Call center, and Others), By Component (Software, Services, Managed services, and Professional services), By Deployment (On-premises and Cloud), By Organization (Small and Medium-Sized Enterprises (SMEs) and Large enterprises), By Vertical (Banking, Financial Services, and Insurance (BFSI), Retail and ecommerce, Healthcare and Life Sciences, Telecommunications and IT, Government and Defence, Energy and Utilities, Media and Entertainment, Manufacturing, Travel and Hospitality, Automotive & Transportation, and Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028

ID:VMR11211514
March 2022
Report Formats: Electronic (PDF), MS EXCEL
The global demand for Customer Journey Analytics Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
 
Customer journey analytics is merging together of each touchpoint in which consumer interacts through multiple channels. These analytics offers professionals and marketers of the customer experience a unique and powerful tool which helps in understanding and engaging with each consumer journeys at a personal level. It also benefits in determining the most significant consumer journeys and helps in prioritize these opportunities. Therefore, overall considerably impacts the goals of business by analyzing enormous data within real-time. These analytics also helps in diagnostics, visualization and dataset creation. It also benefits in managing and integrating the customer data for enhancing the customer satisfaction and proper interaction.
 
Market Dynamics
 
Rising trends of analytics attributed to the growth in availability of data in real-time and digitization leads into the acceptation for consumer behavior data analysts. The analysis primarily concentrates on market operations to take effective marketing decisions. The need of customer behavior data analysis results to the growth in demand for analysis of the consumer journey. Rising demand for consistent customer support throughout business interaction is also one of the major factor responsible for the growth of market. The modern investments coupled with the strategies of organizations in each and every sector limit the modern techniques and analysis methods can assist them to have an improved relationship with customers. Development of the IoT market in elevators is the presence of complex technology and tools which is further expected to restrain the market during the forecast period.
 
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
 
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of customer journey analytics.
 
Market Segmentation
 
The entire customer journey analytics market has been sub-categorized into application, touchpoint, component, deployment, organization, and vertical. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
 
By Application:
  • Customer segmentation and targeting
  • Customer behavioral analysis
  • Customer churn analysis
  • Campaign management
  • Brand management
  • Product management
  • Others (customer loyalty and process management)
 
By Touchpoint:
  • Web
  • Social media
  • Mobile
  • Email
  • Branch/store
  • Call center
  • Others (surveys, promotional events, and sales representatives)
 
By Component:
  • Software
  • Services
  • Managed services
  • Professional services
 
By Deployment
  • On-premises
  • Cloud
 
By Organization:
  • Small and Medium-Sized Enterprises (SMEs)
  • Large enterprises
 
By Vertical:
  • Banking, Financial Services, and Insurance (BFSI)
  • Retail and ecommerce
  • Healthcare and Life Sciences
  • Telecommunications and IT
  • Government and Defence
  • Energy and Utilities
  • Media and Entertainment
  • Manufacturing
  • Travel and Hospitality
  • Automotive and Transportation
  • Others (Education and Real Estate)
 
Regional Analysis
 
This section covers regional segmentation which accentuates on current and future demand for customer journey analytics market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
 
Global Customer Journey Analytics Market Share by Region (Representative Graph)
 
Global Customer Journey Analytics Market Share
 
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the customer journey analytics market include Verint Systems Inc., Pointillist, Kitewheel, IBM Corporation com, Inc., Adobe Systems Incorporated, SAP SE, NICE Ltd., ClickFox and Quadient.. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.                                          
 
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Market
       2.2. Global Market Snapshot
 
3 . CUSTOMER JOURNEY ANALYTICS – INDUSTRY ANALYSIS
       3.1. Introduction - Market Dynamics
       3.2. Market Drivers
       3.3. Market Restraints
       3.4. Opportunities
       3.5. Industry Trends
       3.6. Porter’s Five Force Analysis
       3.7. Market Attractiveness Analysis
           3.7.1 Market Attractiveness Analysis By Application
           3.7.2 Market Attractiveness Analysis By Touchpoint
           3.7.3 Market Attractiveness Analysis By Component
           3.7.4 Market Attractiveness Analysis By Deployment
           3.7.5 Market Attractiveness Analysis By Organization
           3.7.6 Market Attractiveness Analysis By Vertical
           3.7.7 Market Attractiveness Analysis By Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Value Chain Analysis
       4.2. Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Raw Material Manufactures List
           4.2.3. Price Trend of Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic 
       5.5. COVID-19: Micro and Macro Factor Analysis
 
6 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY APPLICATION
       6.1 Overview by Application
       6.2 Historical and Forecast Data
       6.3 Analysis by Application
       6.4 Customer Segmentation And targeting Historic and Forecast Sales by Regions
       6.5 Customer Behavioral Analysis Historic and Forecast Sales by Regions
       6.6 Customer Churn Analysis Historic and Forecast Sales by Regions
       6.7 Campaign Management Historic and Forecast Sales by Regions
       6.8 BrAnd Management Historic and Forecast Sales by Regions
       6.9 Product Management (Customer Loyalty And Process Management) Historic and Forecast Sales by Regions
 
7 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY TOUCHPOINT
       7.1 Overview by Touchpoint
       7.2 Historical and Forecast Data
       7.3 Analysis by Touchpoint
       7.4 Web Historic and Forecast Sales by Regions
       7.5 Social media Historic and Forecast Sales by Regions
       7.6 Mobile Historic and Forecast Sales by Regions
       7.7 Email Historic and Forecast Sales by Regions
       7.8 Branch/store Historic and Forecast Sales by Regions
       7.9 Call center Historic and Forecast Sales by Regions
       7.10. Others (surveys, promotional Events, And Sales Representatives) Historic and Forecast Sales by Regions
 
8 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY COMPONENT
       8.1 Overview by Component
       8.2 Historical and Forecast Data
       8.3 Analysis by Component
       8.4 Software Historic and Forecast Sales by Regions
       8.5 Services Historic and Forecast Sales by Regions
       8.6 Managed Services Historic and Forecast Sales by Regions
       8.7 Professional Services Historic and Forecast Sales by Regions
 
9 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY DEPLOYMENT
       9.1 Overview by Deployment
       9.2 Historical and Forecast Data
       9.3 Analysis by Deployment
       9.4 On-premises Historic and Forecast Sales by Regions
       9.5 Cloud Historic and Forecast Sales by Regions
 
10 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY ORGANIZATION
       10.1 Overview by Organization
       10.2 Historical and Forecast Data
       10.3 Analysis by Organization
       10.4 Small And Medium-Sized Enterprises (SMEs) Historic and Forecast Sales by Regions
       10.5 Large Enterprises Historic and Forecast Sales by Regions
 
11 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET ANALYSIS BY VERTICAL
       11.1 Overview by Vertical
       11.2 Historical and Forecast Data
       11.3 Analysis by Vertical
       11.4 Banking Financial Services And Insurance (BFSI) Historic and Forecast Sales by Regions
       11.5 Retail And ecommerce Historic and Forecast Sales by Regions
       11.6 Healthcare And Life Sciences Historic and Forecast Sales by Regions
       11.7 Telecommunications And IT Historic and Forecast Sales by Regions
       11.8 Government And Defence Historic and Forecast Sales by Regions
       11.9 Energy And Utilities Historic and Forecast Sales by Regions
       11.1 Media And Entertainment Historic and Forecast Sales by Regions
       11.11 Manufacturing Historic and Forecast Sales by Regions
       11.12 Travel And Hospitality Historic and Forecast Sales by Regions
       11.13 Automotive And Transportation Historic and Forecast Sales by Regions
       11.14 Others (Education And Real Estate) Historic and Forecast Sales by Regions
 
12 . GLOBAL CUSTOMER JOURNEY ANALYTICS MARKET SALES ANALYSIS BY GEOGRAPHY
       12.1. Regional Outlook
       12.2. Introduction
       12.3. North America Sales Analysis
           12.3.1. Overview, Historic and Forecast Sales Analysis
           12.3.2. North America By Segment Sales Analysis
           12.3.3. North America By Country Sales Analysis
           12.3.4. United State Sales Analysis
           12.3.5. Canada Sales Analysis
           12.3.6. Mexico Sales Analysis
       12.4. Europe Sales Analysis
           12.4.1. Overview, Historic and Forecast Sales Analysis
           12.4.2. Europe by Segment Sales Analysis
           12.4.3. Europe by Country Sales Analysis
           12.4.4. United Kingdom Sales Analysis
           12.4.5. France Sales Analysis
           12.4.6. Germany Sales Analysis
           12.4.7. Italy Sales Analysis
           12.4.8. Russia Sales Analysis
           12.4.9. Rest Of Europe Sales Analysis
       12.5. Asia Pacific Sales Analysis
           12.5.1. Overview, Historic and Forecast Sales Analysis
           12.5.2. Asia Pacific by Segment Sales Analysis
           12.5.3. Asia Pacific by Country Sales Analysis
           12.5.4. China Sales Analysis
           12.5.5. India Sales Analysis
           12.5.6. Japan Sales Analysis
           12.5.7. South Korea Sales Analysis
           12.5.8. Australia Sales Analysis
           12.5.9. Rest Of Asia Pacific Sales Analysis
       12.6. Latin America Sales Analysis
           12.6.1. Overview, Historic and Forecast Sales Analysis
           12.6.2. Latin America by Segment Sales Analysis
           12.6.3. Latin America by Country Sales Analysis
           12.6.4. Brazil Sales Analysis
           12.6.5. Argentina Sales Analysis
           12.6.6. Peru Sales Analysis
           12.6.7. Chile Sales Analysis
           12.6.8. Rest of Latin America Sales Analysis
       12.7. Middle East & Africa Sales Analysis
           12.7.1. Overview, Historic and Forecast Sales Analysis
           12.7.2. Middle East & Africa by Segment Sales Analysis
           12.7.3. Middle East & Africa by Country Sales Analysis
           12.7.4. Saudi Arabia Sales Analysis
           12.7.5. UAE Sales Analysis
           12.7.6. Israel Sales Analysis
           12.7.7. South Africa Sales Analysis
           12.7.8. Rest Of Middle East And Africa Sales Analysis
 
13 . COMPETITIVE LANDSCAPE OF THE CUSTOMER JOURNEY ANALYTICS COMPANIES
       13.1. Customer Journey Analytics Market Competition
       13.2. Partnership/Collaboration/Agreement
       13.3. Merger And Acquisitions
       13.4. New Product Launch
       13.5. Other Developments
 
14 . COMPANY PROFILES OF CUSTOMER JOURNEY ANALYTICS INDUSTRY
       14.1. Top  Company Share Analysis
       14.2. Market Concentration Rate
       14.3. Verint Systems Inc.
           14.3.1. Company Overview
           14.3.2. Company Revenue
           14.3.3. Products
           14.3.4. Recent Developments
       14.4. Pointillist
           14.4.1. Company Overview
           14.4.2. Company Revenue
           14.4.3. Products
           14.4.4. Recent Developments
       14.5. Kitewheel
           14.5.1. Company Overview
           14.5.2. Company Revenue
           14.5.3. Products
           14.5.4. Recent Developments
       14.6. IBM Corporation com Inc.
           14.6.1. Company Overview
           14.6.2. Company Revenue
           14.6.3. Products
           14.6.4. Recent Developments
       14.7. Adobe Systems Incorporated
           14.7.1. Company Overview
           14.7.2. Company Revenue
           14.7.3. Products
           14.7.4. Recent Developments
       14.8. SAP SE
           14.8.1. Company Overview
           14.8.2. Company Revenue
           14.8.3. Products
           14.8.4. Recent Developments
       14.9. NICE Ltd.
           14.9.1. Company Overview
           14.9.2. Company Revenue
           14.9.3. Products
           14.9.4. Recent Developments
       14.10. ClickFox
           14.10.1. Company Overview
           14.10.2. Company Revenue
           14.10.3. Products
           14.10.4. Recent Developments
       14.11. Quadient
           14.11.1. Company Overview
           14.11.2. Company Revenue
           14.11.3. Products
           14.11.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

 

  •  Market Snapshot
  •  Drivers : Impact Analysis
  •  Restraints : Impact Analysis
  •  List of Raw Material
  •  List of Raw Material Manufactures
  •  List of Potential Buyers
  •  COVID-19 Impact Analysis by Production, Import, Export and Demand
  •  Pre V/S Post COVID-19
  •  Estimated Impact Of The Coronavirus (Covid-19) Epidemic
  •  COVID-19: Micro and Macro Factor Analysis
  •  Analysis by Application (USD MN)
  •  Customer Segmentation And targeting Market Sales by Geography (USD MN)
  •  Customer Behavioral Analysis Market Sales by Geography (USD MN)
  •  Customer Churn Analysis Market Sales by Geography (USD MN)
  •  Campaign Management Market Sales by Geography (USD MN)
  •  BrAnd Management Market Sales by Geography (USD MN)
  •  Product Management (Customer Loyalty And Process Management) Market Sales by Geography (USD MN)
  •  Analysis Market by Touchpoint (USD MN)
  •  Web Market Sales by Geography (USD MN)
  •  Social media Market Sales by Geography (USD MN)
  •  Mobile Market Sales by Geography (USD MN)
  •  Email Market Sales by Geography (USD MN)
  •  Branch/store Market Sales by Geography (USD MN)
  •  Call center Market Sales by Geography (USD MN)
  •  Others (surveys, promotional Events, And Sales Representatives) Market Sales by Geography (USD MN)
  •  Analysis by Component (USD MN)
  •  Software Market Sales by Geography (USD MN)
  •  Services Market Sales by Geography (USD MN)
  •  Managed Services Market Sales by Geography (USD MN)
  •  Professional Services Market Sales by Geography (USD MN)
  •  Analysis by Deployment (USD MN)
  •  On-premises Market Sales by Geography (USD MN)
  •  Cloud Market Sales by Geography (USD MN)
  •  Analysis by Organization (USD MN)
  •  Small And Medium-Sized Enterprises (SMEs) Market Sales by Geography (USD MN)
  •  Large Enterprises Market Sales by Geography (USD MN)
  •  Analysis by Vertical (USD MN)
  •  Banking Financial Services And Insurance (BFSI) Market Sales by Geography (USD MN)
  •  Retail And ecommerce Market Sales by Geography (USD MN)
  •  Healthcare And Life Sciences Market Sales by Geography (USD MN)
  •  Telecommunications And IT Market Sales by Geography (USD MN)
  •  Government And Defence Market Sales by Geography (USD MN)
  •  Energy And Utilities Market Sales by Geography (USD MN)
  •  Media And Entertainment Market Sales by Geography (USD MN)
  •  Manufacturing Market Sales by Geography (USD MN)
  •  Travel And Hospitality Market Sales by Geography (USD MN)
  •  Automotive And Transportation Market Sales by Geography (USD MN)
  •  Others (Education And Real Estate) Market Sales by Geography (USD MN)
  •  Global Customer Journey Analytics Market Sales by Geography (USD MN)
  •  North America Market Analysis (USD MN)
  •  United State Market Analysis (USD MN)
  •  Canada Market Analysis (USD MN)
  •  Mexico Market Analysis (USD MN)
  •  Europe Market Analysis (USD MN)
  •  Europe Market Estimate by Country (USD MN)
  •  United Kingdom Market Analysis (USD MN)
  •  France Market Analysis (USD MN)
  •  Germany Market Analysis (USD MN)
  •  Italy Market Analysis (USD MN)
  •  Russia Market Analysis (USD MN)
  •  Spain Market Analysis (USD MN)
  •  Rest of Europe Market Analysis (USD MN)
  •  Asia Pacific Market Analysis (USD MN)
  •  China Market Analysis (USD MN)
  •  Japan Market Analysis (USD MN)
  •  India Market Analysis (USD MN)
  •  South Korea Market Analysis (USD MN)
  •  Australia Market Analysis (USD MN)
  •  Rest of Asia Pacific Market Analysis (USD MN)
  •  Latin America Market Analysis (USD MN)
  •  Brazil Market Analysis (USD MN)
  •  Argentina Market Analysis (USD MN)
  •  Peru Market Analysis (USD MN)
  •  Chile Market Analysis (USD MN)
  •  Rest of Latin America Market Analysis (USD MN)
  •  Middle East & Africa Market Analysis (USD MN)
  •  Saudi Arabia Market Analysis (USD MN)
  •  UAE Market Analysis (USD MN)
  •  Israel Market Analysis (USD MN)
  •  South Africa Market Analysis (USD MN)
  •  Rest of Middle East and Africa Market Analysis (USD MN)
  •  Partnership/Collaboration/Agreement
  •  Mergers And Acquisiton
 
 LIST OF FIGURES
 
  •  Research Scope of Customer Journey Analytics Report
  •  Market Research Process
  •  Market Research Methodology
  •  Global Customer Journey Analytics Market Size, by Region (USD MN)
  •  Porters Five Forces Analysis
  •  Market Attractiveness Analysis by Application
  •  Market Attractiveness Analysis by Touchpoint
  •  Market Attractiveness Analysis by Component
  •  Market Attractiveness Analysis by Deployment
  •  Market Attractiveness Analysis by Organization
  •  Market Attractiveness Analysis by Vertical
  •  Market Attractiveness Analysis by Region
  •  Value Chain Analysis
  •  Global Market Analysis by Application (USD MN)
  •  Customer Segmentation And targeting Market Sales by Geography (USD MN)
  •  Customer Behavioral Analysis Market Sales by Geography (USD MN)
  •  Customer Churn Analysis Market Sales by Geography (USD MN)
  •  Campaign Management Market Sales by Geography (USD MN)
  •  BrAnd Management Market Sales by Geography (USD MN)
  •  Product Management (Customer Loyalty And Process Management) Market Sales by Geography (USD MN)
  •  Global Market Analysis by Touchpoint (USD MN)
  •  Web Market Sales by Geography (USD MN)
  •  Social media Market Sales by Geography (USD MN)
  •  Mobile Market Sales by Geography (USD MN)
  •  Email Market Sales by Geography (USD MN)
  •  Branch/store Market Sales by Geography (USD MN)
  •  Call center Market Sales by Geography (USD MN)
  •  Others (surveys, promotional Events, And Sales Representatives) Market Sales by Geography (USD MN)
  •  Global Market Analysis by Component (USD MN)
  •  Software Market Sales by Geography (USD MN)
  •  Services Market Sales by Geography (USD MN)
  •  Managed Services Market Sales by Geography (USD MN)
  •  Professional Services Market Sales by Geography (USD MN)
  •  Global Market Analysis by Deployment (USD MN)
  •  On-premises Market Sales by Geography (USD MN)
  •  Cloud Market Sales by Geography (USD MN)
  •  Global Market Analysis by Organization (USD MN)
  •  Small And Medium-Sized Enterprises (SMEs) Market Sales by Geography (USD MN)
  •  Large Enterprises Market Sales by Geography (USD MN)
  •  Global Market Analysis by Vertical (USD MN)
  •  Banking Financial Services And Insurance (BFSI) Market Sales by Geography (USD MN)
  •  Retail And ecommerce Market Sales by Geography (USD MN)
  •  Healthcare And Life Sciences Market Sales by Geography (USD MN)
  •  Telecommunications And IT Market Sales by Geography (USD MN)
  •  Government And Defence Market Sales by Geography (USD MN)
  •  Energy And Utilities Market Sales by Geography (USD MN)
  •  Media And Entertainment Market Sales by Geography (USD MN)
  •  Manufacturing Market Sales by Geography (USD MN)
  •  Travel And Hospitality Market Sales by Geography (USD MN)
  •  Automotive And Transportation Market Sales by Geography (USD MN)
  •  Others (Education And Real Estate) Market Sales by Geography (USD MN)
  •  Global Market by Revenue
  •  North America Market by Revenue
  •  Europe Market by Revenue
  •  Asia Pacific Market by Revenue
  •  Latin America Market by Revenue
  •  Middle East & Africa Market by Revenue
  •  Recent Development in Industry
  •  Top  Company Share Analysis
 
 * Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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Objectives of Study

  • Define and measure the global market
  • Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
  • Analyze and identify major market trends along with the factors driving or inhibiting the market growth
  • Study the company profiles of the major market players with their market share
  • Analyze competitive developments

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