The global demand for Customer Analytics in E-commerce Market is presumed to reach the market size of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% under the study period 2022 - 2028.
Customer analytics in e-commerce refers to tools that allow the organization to collect vital data about all the aspects of their online store, which helps to understand consumer behavior and trends. These tools give insights to the organization, such as from where the customer landed on the website, time spent, types of product browsed, etc. Thereby, consumer analytics in e-commerce assists organizations in making data-driven decisions. These tools are gaining traction with changing consumer habits of shopping and rising penetration of analytics in the daily use sector. The insights from analytics enable retailers and e-commerce businesses to push their discounted products and offer to the customer at various buying stages. The high growth of e-commerce in developing countries creates a favorable landscape for the vendors of customer analytics in e-commerce in the future.
Market Dynamics
The market is expected to grow during the forecast period owing to driving factors such as rising competition among businesses and emerging small and medium-sized retail stores. In addition to this, customer behavior shopping patterns play a vital role in optimizing sales strategy. This factor is further encouraging the growth of the market. Also, due to the gradually shifting from conventional shopping to online shopping, consumer analytics in the e-commerce market gain traction. However, a lack of awareness among potential customers is likely to hamper the market growth over the forecast period. On the other side, the adoption of AI and machine learning create an immense opportunity to grow in the upcoming years.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of customer analytics in e-commerce. The growth and trends of customer analytics in e-commerce industry provide a holistic approach to this study.
Market Segmentation
This section of the customer analytics in e-commerce market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
- Solution (Web Analytics Tools Market, Social Media Analytics Tools Market, Dashboard and Reporting Tools Market, Others)
- Services
By Deployment
By Organization Size
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Customer Analytics in E-commerce market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Customer Analytics in E-commerce Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the customer analytics in e-commerce market include AbsolutData Holdings, Inc., Adobe Inc, Alteryx Inc., Fair Isaac Corporation, IBM Corporation, Manthan Software Services Pvt. Ltd., Mixpanel, Inc., Oracle Corporation, Salesforce.com, Inc. and SAS Institute Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.