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Global Conversational Marketing & Sales Platform Market Report By Component (Software (on-premise and cloud (public cloud and private cloud; and hybrid), Hardware (virtual, on-premise, and managed), Services (professional services (maintenance, integration, and installation) and managed services.), By Applications (Management, Monitoring, Test, Communication), By End-User (Aviation, Healthcare, Transportation, Oil & Gas, Power & Utilities, Automotive, Government, Telecom & IT, Chemical), By Enterprise Size (Small & medium enterprises (SMEs), Large enterprises) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028
ID:VMR11213938
April 2021
Report Formats: Electronic (PDF), MS EXCEL
Global Conversational Marketing & Sales Platform Market Overview
The key driver impacting the conversational marketing & sales platform market is the various applications such as revenue generation, customer management, and order management of the conversational marketing & sales platform across several end-user industries. The growing digitization in various end-user sectors such as automotive, chemical, healthcare, IT, telecommunication, etc., is expected to create more demand for conversational marketing and sales software’ during the forecast period. For instance, According to the World Economic Forum, the telecommunications sector's digitalization is estimated to have a $2 trillion value in the coming decade.
Moreover, the advancements in technology and interactive engagement of customers with the operator increase productivity and enable the operator’s business growth, thus estimated to be key determinants that add growth to the market.
In addition to this, the introduction of conversational marketing and sales platforms in the automotive, retail sector, and other industries allows brands to communicate with hundreds or thousands of leads at any one time is anticipated to increase the conversational marketing & sales platform market demand under the forecast period. For instance, According to the International Organization of Motor vehicle manufacturers (OICA), in 2019, passenger car sales was increased by 5% and reached 69.5 million units. The commercial vehicles segment also showed a steady rise as the sales touched 24 million units in 2019. The ever-expanding automotive sector is expected to create massive demand for conversational marketing software in the forecast period.
However, the lack of awareness of conversational marketing software may hamper the global conversational marketing & sales platform industry in the long run. The current industry trend, such as the rising adoption of IoT and cloud adoption across various industries with the emergence of online portals providing conversational marketing & sales platforms, is anticipated to create lucrative market opportunities for the key players in the coming years.
The conversational marketing & sales platform market is vast, with many local and global players. The key leaders follow several strategies to improve their market position, such as expansions, acquisitions, mergers, and product innovations to boost their market share across the world. The dominating key players included in the report are Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Exceed.ai, Whisbi, and WhatsHelp have always been the initial targets of Conversational Marketing & Sales Platform companies globally.
In this market research report, the market is segmented by component, application, end-user, enterprise size, and region.
Analysis by Component:
By component type, the report is categorized into software, hardware, and services. The software segment is further classified into (cloud (private cloud, public cloud, and hybrid)and on-premise. The hardware segment is also categorized into virtual, managed, and on-premise. The services segment is further divided into professional services and managed services. Cloud-based software dominates the type segment in 2019, with over 55% market share. It is due to the growing adoption of cloud technology across small and large enterprises that are driving the component segment of the conversational marketing & sales platform market in the forecast period.
Analysis by Application:
By applications, the report is categorized into management, monitoring, test, and communication.
Analysis by End-User:
By end-user, the report is categorized into aviation, healthcare, transportation, oil & gas, power & utilities, automotive, government, telecom & IT, chemical, and others.
Analysis by Enterprize Size:
By enterprise size, the report is categorized into small & medium enterprises (SMEs) and large enterprises. The SMEs are expected to show considerable growth in the forecast period due to the rising adoption of conversational marketing & sales software in enterprises.
Analysis by Region:
In the regional outlook of the global conversational marketing & sales platform market, the North America region dominates with a maximum market share of 30% in 2019. It dominates in the forecast period due to the adoption of innovative technologies such as analytics, automation, and virtualization technologies in the region. Moreover, a rise in the number of enterprises and the presence of many vendors providing conversational marketing & sales platform contributes to the growth of the Conversational Marketing & Sales Platform market in Europe.
Market Segmentation covered in the Report:
By Component
By Applications
By End-User
By Enterprise Size
By Region
The key driver impacting the conversational marketing & sales platform market is the various applications such as revenue generation, customer management, and order management of the conversational marketing & sales platform across several end-user industries. The growing digitization in various end-user sectors such as automotive, chemical, healthcare, IT, telecommunication, etc., is expected to create more demand for conversational marketing and sales software’ during the forecast period. For instance, According to the World Economic Forum, the telecommunications sector's digitalization is estimated to have a $2 trillion value in the coming decade.
Moreover, the advancements in technology and interactive engagement of customers with the operator increase productivity and enable the operator’s business growth, thus estimated to be key determinants that add growth to the market.
According to Value Market Research, the global Conversational Marketing & Sales Platform market was valued at around USD 415 million in 2019 and is estimated to grow at a CAGR of about 55% during the forecast period of 2020-2026.
In addition to this, the introduction of conversational marketing and sales platforms in the automotive, retail sector, and other industries allows brands to communicate with hundreds or thousands of leads at any one time is anticipated to increase the conversational marketing & sales platform market demand under the forecast period. For instance, According to the International Organization of Motor vehicle manufacturers (OICA), in 2019, passenger car sales was increased by 5% and reached 69.5 million units. The commercial vehicles segment also showed a steady rise as the sales touched 24 million units in 2019. The ever-expanding automotive sector is expected to create massive demand for conversational marketing software in the forecast period.
However, the lack of awareness of conversational marketing software may hamper the global conversational marketing & sales platform industry in the long run. The current industry trend, such as the rising adoption of IoT and cloud adoption across various industries with the emergence of online portals providing conversational marketing & sales platforms, is anticipated to create lucrative market opportunities for the key players in the coming years.
The conversational marketing & sales platform market is vast, with many local and global players. The key leaders follow several strategies to improve their market position, such as expansions, acquisitions, mergers, and product innovations to boost their market share across the world. The dominating key players included in the report are Drift, Snaps, Verloop, iAdvize, LiveWorld, Automat, Intercom, HubSpot, Conversica, Saleswhale, Exceed.ai, Whisbi, and WhatsHelp have always been the initial targets of Conversational Marketing & Sales Platform companies globally.
In this market research report, the market is segmented by component, application, end-user, enterprise size, and region.
Analysis by Component:
By component type, the report is categorized into software, hardware, and services. The software segment is further classified into (cloud (private cloud, public cloud, and hybrid)and on-premise. The hardware segment is also categorized into virtual, managed, and on-premise. The services segment is further divided into professional services and managed services. Cloud-based software dominates the type segment in 2019, with over 55% market share. It is due to the growing adoption of cloud technology across small and large enterprises that are driving the component segment of the conversational marketing & sales platform market in the forecast period.
Analysis by Application:
By applications, the report is categorized into management, monitoring, test, and communication.
Analysis by End-User:
By end-user, the report is categorized into aviation, healthcare, transportation, oil & gas, power & utilities, automotive, government, telecom & IT, chemical, and others.
Analysis by Enterprize Size:
By enterprise size, the report is categorized into small & medium enterprises (SMEs) and large enterprises. The SMEs are expected to show considerable growth in the forecast period due to the rising adoption of conversational marketing & sales software in enterprises.
Analysis by Region:
In the regional outlook of the global conversational marketing & sales platform market, the North America region dominates with a maximum market share of 30% in 2019. It dominates in the forecast period due to the adoption of innovative technologies such as analytics, automation, and virtualization technologies in the region. Moreover, a rise in the number of enterprises and the presence of many vendors providing conversational marketing & sales platform contributes to the growth of the Conversational Marketing & Sales Platform market in Europe.
Market Segmentation covered in the Report:
By Component
- Software (on-premise and cloud (public cloud and private cloud; and hybrid)
- Hardware (virtual, on-premise, and managed)
- Services (professional services (maintenance, integration, and installation) and managed services.
By Applications
- Management
- Monitoring
- Test
- Communication
By End-User
- Aviation
- Healthcare
- Transportation
- Oil & Gas
- Power & Utilities
- Automotive
- Government
- Telecom & IT
- Chemical
By Enterprise Size
- Small & Medium Enterprises (SMEs)
- Large Enterprises
By Region
- North America
- Europe
- the Asia Pacific
- Latin America
- The Middle East and Africa
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TABLE OF CONTENTS
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . CONVERSATIONAL MARKETING & SALES PLATFORM – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 By Component
3.7.2 By Applications
3.7.3 By End-User
3.7.4 By Enterprise Size
3.7.5 By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL CONVERSATIONAL MARKETING & SALES PLATFORM MARKET ANALYSIS BY COMPONENT
6.1 Overview by Component
6.2 Historical and Forecast Data
6.3 Analysis by Component
6.4 Software (on-premise and cloud (public cloud and private cloud; and hybrid) Market by Regions
6.6 Hardware (virtual, on-premise, and managed) Market by Regions
6.5 Services (professional services (maintenance, integration, and installation) and managed services. Market by Regions
7 . GLOBAL CONVERSATIONAL MARKETING & SALES PLATFORM MARKET ANALYSIS BY APPLICATIONS
7.1 Overview by Applications
7.2 Historical and Forecast Data
7.3 Analysis by Applications
7.4 Management Market by Regions
7.5 Monitoring Market by Regions
7.6 Test Market by Regions
7.7 Communication Market by Regions
8 . GLOBAL CONVERSATIONAL MARKETING & SALES PLATFORM MARKET ANALYSIS BY END-USER
8.1 Overview by End-User
8.2 Historical and Forecast Data
8.3 Analysis by End-User
8.4 Aviation Market by Regions
8.5 Healthcare Market by Regions
8.6 Transportation Market by Regions
8.7 Oil & Gas Market by Regions
8.8 Power & Utilities Market by Regions
8.9 Automotive Market by Regions
8.10. Government Market by Regions
8.11 Telecom & IT Market by Regions
8.12 Chemical Market by Regions
9 . GLOBAL CONVERSATIONAL MARKETING & SALES PLATFORM MARKET ANALYSIS BY ENTERPRISE SIZE
9.1 Overview by Enterprise Size
9.2 Historical and Forecast Data
9.3 Analysis by Enterprise Size
9.4 Small & medium enterprises (SMEs) Market by Regions
9.5 Large enterprises Market by Regions
10 . GLOBAL CONVERSATIONAL MARKETING & SALES PLATFORM MARKET ANALYSIS BY GEOGRAPHY
10.1. Regional Outlook
10.2. Introduction
10.3. North America
10.3.1. Overview, Historic and Forecast Data
10.3.2. North America By Segment
10.3.3. North America By Country
10.3.4. United State
10.3.5. Canada
10.3.6. Mexico
10.4. Europe
10.4.1. Overview, Historic and Forecast Data
10.4.2. Europe by Segment
10.4.3. Europe by Country
10.4.4. United Kingdom
10.4.5. France
10.4.6. Germany
10.4.7. Italy
10.4.8. Russia
10.4.9. Rest Of Europe
10.5. Asia Pacific
10.5.1. Overview, Historic and Forecast Data
10.5.2. Asia Pacific by Segment
10.5.3. Asia Pacific by Country
10.5.4. China
10.5.5. India
10.5.6. Japan
10.5.7. South Korea
10.5.8. Australia
10.5.9. Rest Of Asia Pacific
10.6. Latin America
10.6.1. Overview, Historic and Forecast Data
10.6.2. Latin America by Segment
10.6.3. Latin America by Country
10.6.4. Brazil
10.6.5. Argentina
10.6.6. Peru
10.6.7. Chile
10.6.8. Rest of Latin America
10.7. Middle East & Africa
10.7.1. Overview, Historic and Forecast Data
10.7.2. Middle East & Africa by Segment
10.7.3. Middle East & Africa by Country
10.7.4. Saudi Arabia
10.7.5. UAE
10.7.6. Israel
10.7.7. South Africa
10.7.8. Rest Of Middle East And Africa
11 . COMPETITIVE LANDSCAPE OF THE CONVERSATIONAL MARKETING & SALES PLATFORM COMPANIES
11.1. Conversational Marketing & Sales Platform Market Competition
11.2. Partnership/Collaboration/Agreement
11.3. Merger And Acquisitions
11.4. New Product Launch
11.5. Other Developments
12 . COMPANY PROFILES OF CONVERSATIONAL MARKETING & SALES PLATFORM INDUSTRY
12.1. Company Share Analysis
12.2. Market Concentration Rate
12.3. Drift
12.3.1. Company Overview
12.3.2. Financials
12.3.3. Products
12.3.4. Recent Developments
12.4. Snaps
12.4.1. Company Overview
12.4.2. Financials
12.4.3. Products
12.4.4. Recent Developments
12.5. Verloop
12.5.1. Company Overview
12.5.2. Financials
12.5.3. Products
12.5.4. Recent Developments
12.6. iAdvize
12.6.1. Company Overview
12.6.2. Financials
12.6.3. Products
12.6.4. Recent Developments
12.7. LiveWorld
12.7.1. Company Overview
12.7.2. Financials
12.7.3. Products
12.7.4. Recent Developments
12.8. Automat
12.8.1. Company Overview
12.8.2. Financials
12.8.3. Products
12.8.4. Recent Developments
12.9. Intercom
12.9.1. Company Overview
12.9.2. Financials
12.9.3. Products
12.9.4. Recent Developments
12.10. HubSpot
12.10.1. Company Overview
12.10.2. Financials
12.10.3. Products
12.10.4. Recent Developments
12.11. Conversica
12.11.1. Company Overview
12.11.2. Financials
12.11.3. Products
12.11.4. Recent Developments
12.12. Saleswhale
12.12.1. Company Overview
12.12.2. Financials
12.12.3. Products
12.12.4. Recent Developments
12.13. Exceed.ai
12.13.1. Company Overview
12.13.2. Financials
12.13.3. Products
12.13.4. Recent Developments
12.14. Whisbi
12.14.1. Company Overview
12.14.2. Financials
12.14.3. Products
12.14.4. Recent Developments
12.15. WhatsHelp
12.15.1. Company Overview
12.15.2. Financials
12.15.3. Products
12.15.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Component (USD MN)
- Software (on-premise and cloud (public cloud and private cloud; and hybrid) Market by Geography (USD MN)
- Hardware (virtual, on-premise, and managed) Market by Geography (USD MN)
- Services (professional services (maintenance, integration, and installation) and managed services. Market by Geography (USD MN)
- Analysis Market by Applications (USD MN)
- Management Market by Geography (USD MN)
- Monitoring Market by Geography (USD MN)
- Test Market by Geography (USD MN)
- Communication Market by Geography (USD MN)
- Analysis by End-User (USD MN)
- Aviation Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Transportation Market by Geography (USD MN)
- Oil & Gas Market by Geography (USD MN)
- Power & Utilities Market by Geography (USD MN)
- Automotive Market by Geography (USD MN)
- Government Market by Geography (USD MN)
- Telecom & IT Market by Geography (USD MN)
- Chemical Market by Geography (USD MN)
- Analysis by Enterprise Size (USD MN)
- Small & medium enterprises (SMEs) Market by Geography (USD MN)
- Large enterprises Market by Geography (USD MN)
- Global Conversational Marketing & Sales Platform Market by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisiton
LIST OF FIGURES
- Research Scope of Conversational Marketing & Sales Platform Report
- Market Research Process
- Market Research Methodology
- Global Conversational Marketing & Sales Platform Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Component
- Market Attractiveness Analysis by Applications
- Market Attractiveness Analysis by End-User
- Market Attractiveness Analysis by Enterprise Size
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Component (USD MN)
- Software (on-premise and cloud (public cloud and private cloud; and hybrid) Market by Geography (USD MN)
- Hardware (virtual, on-premise, and managed) Market by Geography (USD MN)
- Services (professional services (maintenance, integration, and installation) and managed services. Market by Geography (USD MN)
- Global Market Analysis by Applications (USD MN)
- Management Market by Geography (USD MN)
- Monitoring Market by Geography (USD MN)
- Test Market by Geography (USD MN)
- Communication Market by Geography (USD MN)
- Global Market Analysis by End-User (USD MN)
- Aviation Market by Geography (USD MN)
- Healthcare Market by Geography (USD MN)
- Transportation Market by Geography (USD MN)
- Oil & Gas Market by Geography (USD MN)
- Power & Utilities Market by Geography (USD MN)
- Automotive Market by Geography (USD MN)
- Government Market by Geography (USD MN)
- Telecom & IT Market by Geography (USD MN)
- Chemical Market by Geography (USD MN)
- Global Market Analysis by Enterprise Size (USD MN)
- Small & medium enterprises (SMEs) Market by Geography (USD MN)
- Large enterprises Market by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Company Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.
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Objectives of Study
- Define and measure the global market
- Volume or revenue forecast of the global market and its various sub-segments with respect to main geographies
- Analyze and identify major market trends along with the factors driving or inhibiting the market growth
- Study the company profiles of the major market players with their market share
- Analyze competitive developments