The global demand for Cereal Bar Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
Cereal bars are called by many names such as meal replacement bars, Energy bars andprotein bars. They are generally designed to provide a compact source of energy, carbohydrates and protein along with micronutrients for the constant traveler, athlete or a person with limited access to a range of nutrient rich foods. The bars can be utilized under the label ready to eat or cereal bars and can also be fortified with vitamins, minerals and dietary fibre to make it into a wholesome food. Also, other ingredients like dried fruits, fruit concentrates, oat products, wheat flakes etc could be incorporated to prepare a variety of cereal bars. Cereal bars are popular as portable foods and can be consumed in between meals or along with lunch or dinner.
Market Dynamics
The market is gaining popularity due to changing lifestyle, rising number of health conscious people and rising disposable income. Besides this, rising demand for low-fat cereal bars, the increasing popularity of on-the-go grab breakfasts, the change in snacking culture, and broad retail distribution that encourages both planned and impulse buying decisions are expected to drive the market. On flip side, high production cost of raw materials is hampering the market growth.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of cereal bar.
Market Segmentation
The entire cereal bar market has been sub-categorized into product and distribution channel. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Product
- Snack Bars
- Energy & Nutrition Bars
- Others
By Distribution Channel
- Hypermarket & Supermarket
- Food Specialty Stores
- Convenience Stores
- Others
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for cereal bar market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Cereal Bar Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the cereal bar market include General Mills, Inc., Naturell India, Mars, Incorporated, Kind LLC, Nestlé S.A., The Hain Celestial Group, Inc., The Kellogg Company, Atkins Nutritional, McKee Foods, Quaker Oats and Cliff Bar & Company. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers& acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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