The global demand for Canned Alcoholic Beverages Market is presumed to reach the market size of nearly USD 68.92 BN by 2030 from USD 15.87 BN in 2022 with a CAGR of 20.15% under the study period 2023 - 2030.
Canned alcoholic beverages are alcoholic drinks, typically beer, wine, or cocktails, that are packaged in cans for convenience and portability. These canned alcoholic drinks have gained popularity in recent years due to their ease of consumption, suitability for outdoor activities, and the rise of craft beverage producers entering the market.
Market Dynamics
Convenience and portability make these ready-to-drink beverages the go-to choice for on-the-go lifestyles, offering hassle-free enjoyment at outdoor events and social activities. The market showcases innovation with a diverse range of products, including craft beers, hard seltzers, and pre-mixed cocktails, catering to a spectrum of tastes within the compact convenience of a can. Sustainability concerns further boost the appeal of canned beverages, aligning with environmentally conscious consumers. On-the-go socializing trends see canned alcoholic drinks transforming any setting into a social hub. Brand collaborations and creative marketing strategies enhance the products' desirability, turning them into lifestyle statements. The preference for single-serve formats, wide accessibility in retail outlets and online platforms, and adaptability to e-commerce trends collectively contribute to the effervescence of the canned alcoholic beverages market. It stands as a refreshing and dynamic choice in the evolving landscape of beverage consumption.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of canned alcoholic beverages. The growth and trends of canned alcoholic beverages industry provide a holistic approach to this study.
Market Segmentation
This section of the canned alcoholic beverages market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Wine (Still, Fortified, Low-Alcohol, Sparkling)
- RTD Cocktails (Malt Based, Spirit Based, Wine Based)
- Hard Seltzers (Malt Based, Spirit Based, Wine Based)
By Distribution Channel
- On-trade
- Liquor Stores
- Online
- Other
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Canned Alcoholic Beverages market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Canned Alcoholic Beverages Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Canned Alcoholic Beverages market include Bacardi Limited, Diageo, Brown-Forman Corporation, Anheuser-Busch InBev, Treasury Wine Estates, Union Wine Company, E. & J. Gallo Winery, Asahi Group Holdings, Ltd., Pernod Ricard, Integrated Beverage Group LLC (IBG), Sula Vineyards, Kona Brewing Co., Suntory Holdings Limited, Barefoot Cellars, Constellation Brands. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
In case you have any custom requirements, do write to us. Our research team can offer a customized report as per your need.