The global demand for Brand Licensing Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
Brand licensing is the process of renting or leasing a legally protected property or an intangible asset by a company to another party in conjunction with a product, service, or promotion. It can be a significant sales and smart marketing strategy to grow a company's business and gain a competitive edge in the market. Licensing is initiated by signing a contractual agreement between a licensor (the property owner or its agent) and a licensee (a manufacturer or retailer). It grants the licensee permission to use the property subject to specific terms and conditions in exchange for financial remuneration. It is the best practice to protect, promote, and enhance brand integrity.
Market Dynamics
Brand licensing is one of the trending smart market strategies to enter a new market and enhance a brand's awareness and recognition in a specific geographical area. It is becoming a common marketing strategy used by various industries like entertainment, fashion, sports, where there is a rapid development of innovative products and services. It is considered a critical marketing campaign to achieve credibility, authenticity, and generate new revenue streams with minimal investment. Brand licensing can enable quick and easy entry into foreign markets since there is no requirement to handle border and tariff barriers. This marketing method's downsides are a low level of control by the licensor and damage to brand reputation because of poor product quality management by the licensee.
The report covers Porter's Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of brand licensing.
Market Segmentation
The entire brand licensing market has been sub-categorized into product and applications. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Product
- Apparels
- Toys
- Accessories
- Home Decoration
- Software or Video Games
- Food and Beverage
- Others
By Applications
- Entertainment
- Corporate Trademarks or Brand
- Fashion
- Sports
- Others
Regional Analysis
This section covers regional segmentation which accentuates on current and future demand for brand licensing market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Brand Licensing Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the brand licensing market include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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