Market Research Report

Global Brand Licensing Market Report By Product (Apparels, Toys, Accessories, Home Decoration, Software or Video Games, Food and Beverage, Others), By Applications (Entertainment, Corporate Trademarks or Brand, Fashion, Sports, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2021-2028

ID:VMR11213624
April 2021
Report Formats: Report Formats
The global demand for Brand Licensing Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
 
Brand licensing is the process of renting or leasing a legally protected property or an intangible asset by a company to another party in conjunction with a product, service, or promotion. It can be a significant sales and smart marketing strategy to grow a company's business and gain a competitive edge in the market. Licensing is initiated by signing a contractual agreement between a licensor (the property owner or its agent) and a licensee (a manufacturer or retailer). It grants the licensee permission to use the property subject to specific terms and conditions in exchange for financial remuneration. It is the best practice to protect, promote, and enhance brand integrity.
 
Market Dynamics
 
Brand licensing is one of the trending smart market strategies to enter a new market and enhance a brand’s awareness and recognition in a specific geographical area. It is becoming a common marketing strategy used by various industries like entertainment, fashion, sports, where there is a rapid development of innovative products and services. It is considered a critical marketing campaign to achieve credibility, authenticity, and generate new revenue streams with minimal investment. Brand licensing can enable quick and easy entry into foreign markets since there is no requirement to handle border and tariff barriers. This marketing method’s downsides are a low level of control by the licensor and damage to brand reputation because of poor product quality management by the licensee.
 
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
 
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of brand licensing.
 
Market Segmentation
 
The entire brand licensing market has been sub-categorized into product and applications. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
 
By Product
  • Apparels
  • Toys
  • Accessories
  • Home Decoration
  • Software or Video Games
  • Food and Beverage
  • Others
 
By Applications
  • Entertainment
  • Corporate Trademarks or Brand
  • Fashion
  • Sports
  • Others
 
Regional Analysis
 
This section covers regional segmentation which accentuates on current and future demand for brand licensing market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
 
Global Brand Licensing Market Share by Region (Representative Graph)
 
Global Brand Licensing Market Share
 
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the brand licensing market include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Others. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
                                          
METHODOLOGY:
 
This market research report has been produced by gathering information on the basis of primary and secondary research. Secondary research has been done by using various sources which include (but not limited to) Company Websites, Paid Data Sources,  Technical Journals, Financial Reports, SEC Filings, and other different industry publications.
 
If specific information is required which is not currently within the scope of the report, it can be provided as a part of customization.

1 . PREFACE
       1.1. Report Description
           1.1.1. Objective
           1.1.2. Target Audience
           1.1.3. Unique Selling Proposition (USP) & offerings
       1.2. Research Scope
       1.3. Research Methodology
           1.3.1. Market Research Process
           1.3.2. Market Research Methodology
 
2 . EXECUTIVE SUMMARY
       2.1. Highlights of Brand Licensing Market
       2.2. Global Brand Licensing Market Snapshot
 
3 . BRAND LICENSING – INDUSTRY ANALYSIS
       3.1. Introduction
       3.2. Market Drivers of Brand Licensing Market
       3.3. Market Restraints of Brand Licensing Market
       3.4. Opportunities of Brand Licensing Market
       3.5. Trends of Brand Licensing Market
       3.6. Porter’s Five Force Analysis of Brand Licensing Market
       3.7. Brand Licensing Market Attractiveness Analysis
           3.7.1 Market Attractive Analysis by Product
           3.7.2 Market Attractive Analysis by Applications
           3.7.3 Market Attractive Analysis by Region
 
4 . VALUE CHAIN ANALYSIS
       4.1. Brand Licensing Value Chain Analysis
       4.2. Brand Licensing Raw Material Analysis
           4.2.1. List of Raw Materials
           4.2.2. Brand Licensing Raw Material Manufactures List
           4.2.3. Price Trend of Brand Licensing Key Raw Materials
       4.3. List of Potential Buyers
       4.4. Marketing Channel
           4.4.1. Direct Marketing
           4.4.2. Indirect Marketing
           4.4.3. Marketing Channel Development Trend
 
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
       5.1. Impact Analysis of Covid-19 Outbreak on Brand Licensing Market
           5.1.1. Direct Impact on Production
           5.1.2. Supply Chain and Market Disruption
           5.1.3. Financial Impact on Firms and Financial Markets
       5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
       5.3. Brand Licensing Market: Pre V/S Post COVID-19
       5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic on the Brand Licensing Market Size in 2020, by Scenario
       5.5. COVID-19: Micro and Macro Factor Analysis on Brand Licensing Market
 
6 . GLOBAL BRAND LICENSING MARKET ANALYSIS BY PRODUCT
       6.1 Overview by Product
       6.2 Historical Data 2015-2018
       6.3 Global Brand Licensing Market Analysis by Product
       6.4 Market Analysis of Apparels by Regions
       6.6 Market Analysis of Toys by Regions
       6.5 Market Analysis of Accessories by Regions
       6.7 Market Analysis of Home Decoration by Regions
       6.8 Market Analysis of Software or Video Games by Regions
       6.9 Market Analysis of Food and Beverage by Regions
       6.10. Market Analysis of Others by Regions
 
7 . GLOBAL BRAND LICENSING MARKET ANALYSIS BY APPLICATIONS
       7.1 Overview by Applications
       7.2 Historical Data 2015-2018
       7.3 Global Brand Licensing Market Analysis by Applications
       7.4 Market Analysis of Entertainment by Regions
       7.5 Market Analysis of Corporate Trademarks or Brand by Regions
       7.6 Market Analysis of Fashion by Regions
       7.7 Market Analysis of Sports by Regions
       7.8 Market Analysis of Others by Regions
 
8 . GLOBAL BRAND LICENSING MARKET ANALYSIS BY GEOGRAPHY
       8.1. Regional Outlook
       8.2. Introduction
       8.3. North America
           8.3.1. Overview and Historic Data
           8.3.2. North America Brand Licensing Market Estimate By Market Segment
           8.3.3. North America Brand Licensing Market Estimate By Country
           8.3.4. United State
           8.3.5. Canada
           8.3.6. Mexico
       8.4. Europe
           8.4.1. Overview and Historic Data
           8.4.2. Europe Brand Licensing Market Estimate by Market Segment
           8.4.3. Europe Brand Licensing Market Estimate by Country
           8.4.4. United Kingdom
           8.4.5. France
           8.4.6. Germany
           8.4.7. Italy
           8.4.8. Russia
           8.4.9. Rest Of Europe
       8.5. Asia Pacific
           8.5.1. Overview and Historic Data
           8.5.2. Asia Pacific Brand Licensing Market Estimate by Market Segment
           8.5.3. Asia Pacific Brand Licensing Market Estimate by Country
           8.5.4. China
           8.5.5. India
           8.5.6. Japan
           8.5.7. South Korea
           8.5.8. Australia
           8.5.9. Rest Of Asia Pacific
       8.6. Latin America
           8.6.1. Overview and Historic Data
           8.6.2. Latin America Brand Licensing Market Estimate by Market Segment
           8.6.3. Latin America Brand Licensing Market Estimate by Country
           8.6.4. Brazil
           8.6.5. Argentina
           8.6.6. Peru
           8.6.7. Chile
           8.6.8. Rest of Latin America
       8.7. Middle East & Africa
           8.7.1. Overview and Historic Data
           8.7.2. Middle East & Africa Brand Licensing Market Estimate by Market Segment
           8.7.3. Middle East & Africa Brand Licensing Market Estimate by Country
           8.7.4. Saudi Arabia
           8.7.5. UAE
           8.7.6. Israel
           8.7.7. South Africa
           8.7.8. Rest Of Middle East And Africa
 
9 . COMPETITIVE LANDSCAPE OF THE BRAND LICENSING COMPANIES
       9.1. Brand Licensing Market Competition
       9.2. Partnership/Collaboration/Agreement
       9.3. Merger And Acquisitions
       9.4. New Product Launch
       9.5. Other Developments
 
10 . COMPANY PROFILES OF BRAND LICENSING INDUSTRY
       10.1. Company Share Analysis
       10.2. Market Concentration Rate
       10.3. The Walt Disney Company
           10.3.1. Company Overview
           10.3.2. Financials
           10.3.3. Products
           10.3.4. Recent Developments
       10.4. Meredith Corporation
           10.4.1. Company Overview
           10.4.2. Financials
           10.4.3. Products
           10.4.4. Recent Developments
       10.5. PVH Corp.
           10.5.1. Company Overview
           10.5.2. Financials
           10.5.3. Products
           10.5.4. Recent Developments
       10.6. Iconix Brand Group
           10.6.1. Company Overview
           10.6.2. Financials
           10.6.3. Products
           10.6.4. Recent Developments
       10.7. Authentic Brands Group
           10.7.1. Company Overview
           10.7.2. Financials
           10.7.3. Products
           10.7.4. Recent Developments
       10.8. Universal Brand Development
           10.8.1. Company Overview
           10.8.2. Financials
           10.8.3. Products
           10.8.4. Recent Developments
       10.9. Nickelodeon
           10.9.1. Company Overview
           10.9.2. Financials
           10.9.3. Products
           10.9.4. Recent Developments
       10.10. Major League Baseball
           10.10.1. Company Overview
           10.10.2. Financials
           10.10.3. Products
           10.10.4. Recent Developments
       10.11. IMG College (Collegiate Licensing Company)
           10.11.1. Company Overview
           10.11.2. Financials
           10.11.3. Products
           10.11.4. Recent Developments
       10.12. Sanrio
           10.12.1. Company Overview
           10.12.2. Financials
           10.12.3. Products
           10.12.4. Recent Developments
       10.13. Others
           10.13.1. Company Overview
           10.13.2. Financials
           10.13.3. Products
           10.13.4. Recent Developments
 
 *Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
 
LIST OF TABLES

  • Global Brand Licensing Market Snapshot
  • Drivers of The Global Brand Licensing Market Impact Analysis
  • Restraints of The Global Brand Licensing Market Impact Analysis
  • List of Raw Material
  • List of Raw Material Manufactures
  • List of Potential Buyers
  • COVID-19 Impact Analysis by Production, Import, Export and Demand
  • Brand Licensing Market: Pre V/S Post COVID-19
  • Estimated Impact Of The Coronavirus (Covid-19) Epidemic On The Brand Licensing Market Size In 2020, By Scenario
  • COVID-19: Micro and Macro Factor Analysis on Brand Licensing Market
  • Global Brand Licensing Market Analysis by Product ( USD MN)
  • Historic Data 2015-2018
  • Global Brand Licensing Market Analysis in Apparels by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Toys by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Accessories by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Home Decoration by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Software or Video Games by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Food and Beverage by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Others by Geography ( USD MN)
  • Global Brand Licensing Market Analysis by Applications ( USD MN)
  • Historic Data 2015-2018
  • Global Brand Licensing Market Analysis in Entertainment by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Corporate Trademarks or Brand by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Fashion by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Sports by Geography ( USD MN)
  • Global Brand Licensing Market Analysis in Others by Geography ( USD MN)
  • Global Brand Licensing Market by Geography ( USD MN)
  • Historic Data 2015-2018
  • North America Brand Licensing Market Analysis by Product ( USD MN)
  • North America Brand Licensing Market Estimate by Applications ( USD MN)
  • North America Brand Licensing Market Estimate by Country ( USD MN)
  • United State Brand Licensing Market Analysis by Product ( USD MN)
  • United State Brand Licensing Market Estimate by Applications ( USD MN)
  • Canada Brand Licensing Market Analysis by Product ( USD MN)
  • Canada Brand Licensing Market Estimate by Applications ( USD MN)
  • Mexico Brand Licensing Market Analysis by Product ( USD MN)
  • Mexico Brand Licensing Market Estimate by Applications ( USD MN)
  • Europe Brand Licensing Market Analysis by Product ( USD MN)
  • Europe Brand Licensing Market Estimate by Applications ( USD MN)
  • Europe Brand Licensing Market Estimate by Country ( USD MN)
  • United Kingdom Brand Licensing Market Analysis by Product ( USD MN)
  • United Kingdom Brand Licensing Market Estimate by Applications ( USD MN)
  • France Brand Licensing Market Analysis by Product ( USD MN)
  • France Brand Licensing Market Estimate by Applications ( USD MN)
  • Germany Brand Licensing Market Analysis by Product ( USD MN)
  • Germany Brand Licensing Market Estimate by Applications ( USD MN)
  • Italy Brand Licensing Market Analysis by Product ( USD MN)
  • Italy Brand Licensing Market Estimate by Applications ( USD MN)
  • Russia Brand Licensing Market Analysis by Product ( USD MN)
  • Russia Brand Licensing Market Estimate by Applications ( USD MN)
  • Spain Brand Licensing Market Analysis by Product ( USD MN)
  • Spain Brand Licensing Market Estimate by Applications ( USD MN)
  • Rest of Europe Brand Licensing Market Analysis by Product ( USD MN)
  • Rest of Europe Brand Licensing Market Estimate by Applications ( USD MN)
  • Asia Pacific Brand Licensing Market Analysis by Product ( USD MN)
  • Asia Pacific Brand Licensing Market Estimate by Applications ( USD MN)
  • Asia Pacific Brand Licensing Market Estimate by Country ( USD MN)
  • China Brand Licensing Market Analysis by Product ( USD MN)
  • China Brand Licensing Market Estimate by Applications ( USD MN)
  • Japan Brand Licensing Market Analysis by Product ( USD MN)
  • Japan Brand Licensing Market Estimate by Applications ( USD MN)
  • India Brand Licensing Market Analysis by Product ( USD MN)
  • India Brand Licensing Market Estimate by Applications ( USD MN)
  • South Korea Brand Licensing Market Analysis by Product ( USD MN)
  • South Korea Brand Licensing Market Estimate by Applications ( USD MN)
  • Australia Brand Licensing Market Analysis by Product ( USD MN)
  • Australia Brand Licensing Market Estimate by Applications ( USD MN)
  • Rest of Asia Pacific Brand Licensing Market Analysis by Product ( USD MN)
  • Rest of Asia Pacific Brand Licensing Market Estimate by Applications ( USD MN)
  • Latin America Brand Licensing Market Analysis by Product ( USD MN)
  • Latin America Brand Licensing Market Estimate by Applications ( USD MN)
  • Latin America Brand Licensing Market Estimate by Country ( USD MN)
  • Brazil Brand Licensing Market Analysis by Product ( USD MN)
  • Brazil Brand Licensing Market Estimate by Applications ( USD MN)
  • Argentina Brand Licensing Market Analysis by Product ( USD MN)
  • Argentina Brand Licensing Market Estimate by Applications ( USD MN)
  • Peru Brand Licensing Market Analysis by Product ( USD MN)
  • Peru Brand Licensing Market Estimate by Applications ( USD MN)
  • Chile Brand Licensing Market Analysis by Product ( USD MN)
  • Chile Brand Licensing Market Estimate by Applications ( USD MN)
  • Rest of Latin America Brand Licensing Market Analysis by Product ( USD MN)
  • Rest of Latin America Brand Licensing Market Estimate by Applications ( USD MN)
  • Middle East & Africa Brand Licensing Market Analysis by Product ( USD MN)
  • Middle East & Africa Brand Licensing Market Estimate by Applications ( USD MN)
  • Middle East & Africa Brand Licensing Market Estimate by Country ( USD MN)
  • Saudi Arabia Brand Licensing Market Analysis by Product ( USD MN)
  • Saudi Arabia Brand Licensing Market Estimate by Applications ( USD MN)
  • UAE Brand Licensing Market Analysis by Product ( USD MN)
  • UAE Brand Licensing Market Estimate by Applications ( USD MN)
  • Israel Brand Licensing Market Analysis by Product ( USD MN)
  • Israel Brand Licensing Market Estimate by Applications ( USD MN)
  • South Africa Brand Licensing Market Analysis by Product ( USD MN)
  • South Africa Brand Licensing Market Estimate by Applications ( USD MN)
  • Rest of Middle East and Africa Brand Licensing Market Analysis by Product ( USD MN)
  • Rest of Middle East and Africa Brand Licensing Market Estimate by Applications ( USD MN)
  • Partnership/Collaboration/Agreement
  • Mergers And Acquisiton
 
LIST OF FIGURES
 
  • Research Scope of Brand Licensing Report
  • Market Research Process
  • Market Research Methodology
  • Global Brand Licensing Market Size, by Region (2019)
  • Porters Five Forces Analysis
  • Market Attractiveness Analysis by Product
  • Market Attractiveness Analysis by Applications
  • Market Attractiveness Analysis by Region
  • Value Chain Analysis
  • Global Brand Licensing Market Analysis by Product
  • Global Brand Licensing Market Analysis in Apparels by Region
  • Global Brand Licensing Market Analysis in Toys by Region
  • Global Brand Licensing Market Analysis in Accessories by Region
  • Global Brand Licensing Market Analysis in Home Decoration by Region
  • Global Brand Licensing Market Analysis in Software or Video Games by Region
  • Global Brand Licensing Market Analysis in Food and Beverage by Region
  • Global Brand Licensing Market Analysis in Others by Region
  • Global Brand Licensing Market Analysis by Applications
  • Global Brand Licensing Market Analysis in Entertainment by Region
  • Global Brand Licensing Market Analysis in Corporate Trademarks or Brand by Region
  • Global Brand Licensing Market Analysis in Fashion by Region
  • Global Brand Licensing Market Analysis in Sports by Region
  • Global Brand Licensing Market Analysis in Others by Region
  • Global Brand Licensing Market by Revenue
  • North America Brand Licensing Market by Revenue
  • Europe Brand Licensing Market by Revenue
  • Asia Pacific Brand Licensing Market by Revenue
  • Latin America Brand Licensing Market by Revenue
  • Middle East & Africa Brand Licensing Market by Revenue
  • Recent Development in Brand Licensing Industry
  • Company Market Share Analysis
 
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.

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