The global demand for Beard Grooming Products Market is presumed to reach the market size of nearly USD 35.74 MN by 2028 from USD 21.4 MN in 2021 with a CAGR of 7.6% under the study period of 2022 - 2028. Regarding volume, the market was calculated XX Units in 2021 and forecast to touch XX Units by 2028 with a CAGR of XX% during 2022-2028.
Beard grooming products are self-care items used by men to maintain facial hair, looks and appearance. These include after-shave care, beard wash, conditioner, shaving cream, oil, wax, balm, comb, and other items. They are primarily used for brushing, controlling and promoting healthy beard growth, and filling thinning facial hair. Beard grooming products moisturize the skin and improve hair texture. It also helps to style the beard easily.
Market Dynamics
The growing awareness regarding personal grooming products among men is expected to drive market growth. Moreover, the increasing social media influence of having a beard seems to boost looks, and various bread style availability has increased the usage of bread grooming products. Also, an increase in shopping habits and the development of public malls and speciality stores are responsible for the market boost. Furthermore, consumers' changing lifestyles and expenditure patterns have increased the demand for beard grooming products. In addition, e-commerce also helped boost sales of men's beard grooming products owing to the large variety of these products sold in various online retail stores. The high cost of beard grooming products is expected to hinder the market's growth.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of beard grooming products. The growth and trends of Beard Grooming Products Industry provide a holistic approach to this study.
Market Segmentation
This section of the beard grooming products market report provides detailed data on the segments by analyzing them at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product Type
- Oil And Serum
- Cream And Balm
- Gel And Wax
- Cleanser
- Equipment And Accessories
- Others
By Product Function
- Medicated
- General Purpose
By End User
By Price Range
By Distribution Channel
- Hypermarket/Supermarket
- Specialty Stores
- Independent Stores
- Official Websites
- Direct Sales
- Online Store
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Beard Grooming Products market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Beard Grooming Products Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the beard grooming products market include Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl's, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR and Conde Nast. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Frequently Asked Questions (FAQs) about this Report
b. The global beard grooming products market is expected to be valued USD 21.4 BN in 2021.
b. The worldwide beard grooming products market is estimated to grow at a 7.6 of around 7.6% from 2023 to 2028.
b. The global beard grooming products market is segmented by Product Type (Oil And Serum, Cream And Balm, Gel And Wax, Cleanser, Equipment And Accessories, Others), by Product Function (Medicated, General Purpose), by End User (Household, Commercial), by Price Range (Economic, Premium), by Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Independent Stores, Official Websites, Direct Sales, Online Store).
b. The leading players in the global beard grooming products market are Unilever, Dgewell Personal Care, L’Oreal, Honest Amish, Badass Beard Care, Herbivore Botanicals, Beiersdorf, Anthony Brands, Beardbrand, Harry’s Inc., Tweezerman International, Newport Apothecary Inc., Walker & Company Brands, Kiehl's, Clarisonic, Prospector Co., BAXTER OF CALIFORNIA, Procter & Gamble, Koninklijke Philips N.V., ZILBERHAAR and Conde Nast.