Global Baby Product Market Overview
Demand for baby care products is primarily driven by the rising birth rate worldwide, growing awareness about benefits and importance of baby products, and increasing buying power. As per UN data, there are on average about 250 babies born every minute, and more than 130 million in a year. Growing skin disease burden, raising concern about the health of babies, and increasing initiatives towards building awareness about baby health accelerate the market growth. Growing penetration of e-commerce and internet, aggressive branding by manufacturer, strengthening distribution network, and various marketing strategies adopted by sellers also contributes to the growing demand for baby products.
According to Value Market Research, the global Baby Product market size was valued at about USD 13.1 billion in 2020 and is estimated to grow at a CAGR of around 6 % during the forecast period 2021 to 2027.
Companies are bringing innovative products to market with minimum environmental and health hazards. There has been a steep rise in the launch of products in the last five years. However, low awareness and stringent regulations and quality standards governing baby care products are likely to hamper the market growth. Baby products have low penetration in rural areas due to low awareness among parents about baby products and the importance of their use. Moreover, the baby product is made out of synthetic sources that can harm, limiting product adoption.
The global baby product market is highly crowded. New players are entering the market at a pace recognizing market potentials and opportunities. Players are launching new products with unique properties, distinct features, and organic sources. Abbott Nutrition, Johnson & Johnson, Kimberly-Clark Corporation, Nestle SA, Procter & Gamble Company, The Unilever, Ceregrow, Lactogen, Mothercare, and The Himalaya Drug Company are several companies ruling the global baby products market.
In this research report, the baby product market is segmented by product type, distribution channel, and region.
Analysis, By Product Type
By type, the market is segmented into baby skincare & toiletries, baby hair care, baby bathing, baby food & beverages, and others. The baby skincare & toiletries segment accounted for the highest revenue share in the global baby product market due to increasing baby skin issues. Taking care of a baby’s skin is vital to protect them from discomfort, rashes, skin diseases, environmental changes, and other hazards. It is crucial to keep the baby's skin clean, dry, and moisturized. Baby food & beverages is another promising segment of the baby products market. Rising caesarean section baby deliveries and growing awareness towards building baby’s health is steering segment growth.
, By Distribution Channel
By distribution channel, the market is categorized into supermarkets or hypermarkets, department stores, specialty stores, drug stores, e-commerce, and others. Supermarkets or hypermarkets held the largest revenue share by distribution channel. Supermarkets or hypermarkets is the most preferred channel for buying baby products due to the convenience of shopping around all under one roof and quick buying facility. The E-commerce segment is gaining share in the overall market owing to the growing online presence of suppliers and manufacturers, growing penetration of the internet, convenience, and discount offers.
Analysis, By Region
Based on region, the market is divided into five regions North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. The Asia Pacific is the fastest-growing segment in the global baby product market. China and India are the countries with the highest population in the world. Phase-out of the one-child policy in China and increasing new born rate in India is driving regional growths. Growing purchasing power, prospering middle class, and changing lifestyle of people is propelling demand for baby products. North America and Europe are other significant markets for baby products. Expanding population and increasing spending on baby care are regulating demand.
Market Segmentation covered in the Report:
By Product Type
By Distribution Channel
- Baby Skin Care & Toiletries
- Baby Hair Care
- Baby Food & Beverages
- Supermarkets or Hypermarkets
- Department Stores
- Specialty Stores
- Drug Stores
- North America
- Asia Pacific
- Latin America
- Middle East and Africa
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