The global demand for Automotive Over-the-Air (OTA) Market is presumed to reach the valuation of nearly USD XX MN by 2028 from USD XX MN in 2021 with a CAGR of XX% during the period of 2022-2028.
Over-the-air (OTA) is a method of making data transfers or transactions wirelessly using the cellular network instead of a cable or any other local connection. Over-the-air (OTA) refers to various ways of distributing new software, configuration settings, firmware, and other update facilities over the cloud. In the automotive sector, over-the-air (OTA) refers to the rapidly increasing practices of distributing updated software wirelessly to vehicles after they have been bought. Connected vehicles are authorized to receive over the air software updates and transmit diagnostic and operational data from the remote cloud. In this way, over-the-air (OTA) reduces recall expenses, improves cyber-security response time, and increases product quality and operational efficiency. Automotive OTA updates enable manufacturers to make vehicles safer as they enhance their algorithms, and centralization helps to ensure this can be done safely and efficiently.
The automotive over-the-air (OTA) market is mainly driven by increasing electric Vehicles production, rising demand for connected car devices, and growing demand for advanced applications such as telematics and infotainment. Increasing government regulations regarding safety and cybersecurity of the vehicle have added fuel to the growth of the automotive over-the-air (OTA) market. The rapid disclosure of advanced connected car technologies, the Internet of Things (IoT) in the automotive sector, is also driving the automotive over-the-air (OTA) market. However, huge updating costs, complexity, economic uncertainty, and lack of infrastructure in developing countries can restrict the market growth over the forecast period.
The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.
Additionally, these tools also give inclusive assessment of each application/product segment in the global market of automotive over-the-air (OTA).
The entire automotive over-the-air (OTA) market has been sub-categorized into technology type, application and vehicle type. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.
By Technology Type
- Firmware Over-the-Air (FOTA)
- Software Over-the-Air (SOTA)
By Vehicle Type
- Telematics Control Unit (TCU)
- Electronic Control Unit (ECU)
- Safety & Security
- Passenger Cars
- Light Commercial Vehicles
- Heavy Commercial Vehicles
- Battery Electric Vehicle (BEV)
- Hybrid Electric Vehicle (HEV)
- Plug-in Hybrid Electric Vehicle (PHEV)
This section covers regional segmentation which accentuates on current and future demand for automotive over-the-air (OTA) market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.
Global Automotive Over-the-Air (OTA) Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the automotive over-the-air (OTA) market include Robert Bosch GmbH, NXP Semiconductors N.V., Verizon Communications, Inc., Continental AG, Infineon Technologies AG, Qualcomm Incorporated, Intel Corporation, HARMAN International, Airbiquity Inc., Aptiv. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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