The global demand for Automation Testing Market is presumed to reach the market size of nearly USD 92.26 BN by 2030 from USD 25.9 BN in 2022 with a CAGR of 17.21% under the study period 2023 - 2030.
Automation testing is a method of testing software that involves the use of automated tools and scripts to perform tests on software applications. It increases the efficiency, speed, accuracy, and coverage of software testing processes compared to manual testing methods. This testing is particularly useful for repetitive and time-consuming test scenarios, regression testing, and scenarios that require testing across multiple configurations.
The need for shorter development cycles and frequent code changes has led to increased adoption of automation to speed up testing processes. Complex applications, such as web and mobile apps, benefit from automation's ability to efficiently perform tests that would be time-consuming and error-prone manually. The cost-efficiency of automation, once set up, outweighs initial investments, and its accuracy ensures consistent test execution. Automation caters to the demand for testing across multiple configurations, platforms, and devices and is integral to continuous integration/continuous deployment (CI/CD) pipelines. It addresses scalability concerns, aids in performance testing, and supports global collaboration. Industries with regulatory compliance need to turn to automation to maintain software standards. As digital transformation and competition drive software reliance, automation contributes to maintaining software quality, aligning with agile methodologies and DevOps practices. Overall, automation testing serves as a cornerstone in achieving efficient, high-quality software development and delivery.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of automation testing. The growth and trends of automation testing industry provide a holistic approach to this study.
This section of the automation testing market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
By Testing Type
By Dynamic Testing
By Non-Functional Testing
By Endpoint Interface
By Organization Size
By Vertical
By Service
This section covers the regional outlook, which accentuates current and future demand for the Automation Testing market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Automation Testing market include Accenture (Ireland), AFour Technologies (US), Applitools (US), Astegic (US), Broadcom (US), Capgemini (France), Cigniti Technologies (India) Codoid (India), Cygnet Infotech (India) IBM (US), Invensis (India) Keysight Technologies (US), Micro Focus (UK), Microsoft (US), Mabisoft Infotech (US), Parasoft (US). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . AUTOMATION TESTING – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Component
3.7.2 Market Attractiveness Analysis By Testing Type
3.7.3 Market Attractiveness Analysis By Dynamic Testing
3.7.4 Market Attractiveness Analysis By Non-Functional Testing
3.7.5 Market Attractiveness Analysis By Endpoint Interface
3.7.6 Market Attractiveness Analysis By Organization Size
3.7.7 Market Attractiveness Analysis By Vertical
3.7.8 Market Attractiveness Analysis By Service
3.7.9 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL AUTOMATION TESTING MARKET SALES BY COMPONENT
5.1 Overview by Component
5.2 Historical and Forecast Sales Data
5.3 Analysis by Component
5.4 Testing Type Historic and Forecast Sales by Regions
5.5 Service Historic and Forecast Sales by Regions
6 . GLOBAL AUTOMATION TESTING MARKET ANALYSIS BY TESTING TYPE
6.1 Overview by Testing Type
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