The global demand for Authentication and Brand Protection Market is presumed to reach the market size of nearly USD 6.75 BN by 2030 from USD 3.29 BN in 2022 with a CAGR of 9.4% under the study period 2023 - 2030.
Authentication and brand protection refer to strategies, technologies, and measures implemented by businesses and organizations to verify the authenticity of their products, protect their brand reputation, and safeguard consumers from counterfeit or fraudulent goods. These efforts are crucial for maintaining consumer trust, preventing revenue loss, and ensuring product quality and integrity with a specific brand name.
The authentication and brand protection market is driven by a complex interplay of factors centered around countering the proliferation of counterfeit products, safeguarding brand reputation, and leveraging technological innovations. Escalating global trade and the rise of e-commerce have intensified the threat of counterfeit infiltration, prompting brands to adopt robust authentication measures. Counterfeit risks impact brand reputation, consumer trust, and safety, spurring the demand for effective authentication solutions. Technological advancements such as QR codes, NFC tags, and serialization methods enable more sophisticated authentication methods. Regulatory compliance mandates and evolving consumer behavior towards authentic products further contribute to market growth. As industries grapple with counterfeit challenges in sectors like luxury goods, pharmaceuticals, and electronics, the demand for reliable and customizable authentication solutions continues to expand, ensuring brand integrity and consumer confidence in an increasingly globalized marketplace.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of authentication and brand protection. The growth and trends of authentication and brand protection industry provide a holistic approach to this study.
This section of the authentication and brand protection market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Technological
By Authentication Mode
By Offering
By Application
This section covers the regional outlook, which accentuates current and future demand for the Authentication and Brand Protection market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Authentication and Brand Protection market include Authentix, Brady, DE LA RUE, Avery Dennison, WiseKey, Infineon, Centro Grafico and Sunchemicals and so on. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . AUTHENTICATION AND BRAND PROTECTION – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Technological
3.7.2 Market Attractiveness Analysis By Authentication Mode
3.7.3 Market Attractiveness Analysis By Offering
3.7.4 Market Attractiveness Analysis By Application
3.7.5 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . GLOBAL AUTHENTICATION AND BRAND PROTECTION MARKET ANALYSIS BY TECHNOLOGICAL
5.1 Overview by Technological
5.2 Historical and Forecast Data
5.3 Analysis by Technological
5.4 Overt Historic and Forecast Sales by Regions
5.5 Covert Historic and Forecast Sales by Regions
5.6 Digital Historic and Forecast Sales by Regions
5.7 Forensic Historic and Forecast Sales by Regions
6 . GLOBAL AUTHENTICATION AND BRAND PROTECTION MARKET ANALYSIS BY AUTHENTICATION MODE
6.1 Overview by Authentication Mode
6.2 Historical and Forecast Data
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