The global demand for Athleisure Market is presumed to reach the market size of nearly USD 414.21 MN by 2028 from USD 246.44 MN in 2021 with a CAGR of 7.7% under the study period 2022 - 2028.
Athleisure refers to the hybrid clothing typically worn during athletic activities which are both comfortable and aesthetically appealing. This includes yoga pants, tights, sneakers, leggings, shorts and track pants etc. They can be worn in different social environments, including workplaces. The material used in these clothes includes synthetic fabric such as polyester and nylon. The fabric blends wick moisture away from the skin and avoids damp, clinging clothing. They also prevent skin irritation and chafing. They offer exceptional comfort and adaptability to all the different activities of their busy lives. The stylish cuts and design help in creating a flattering profile featuring a healthy lifestyle.
Market Dynamics
The key factor driving the demand for the athleisure market is the rising trend of health and wellness among people. The availability of sports apparel with enhanced properties such as moisture management, temperature control and other performance-boosting characteristics contributes to the growth of this market. Increased passion for sports and outdoor recreational activities among the young population surges the demand for this market. In addition, several businesses are focusing on specific activewear product categories to prioritize good customer satisfaction. Furthermore, the growing participation of working women in domestic sports and fitness activities is propelling the demand for this market. Different fitness influencers promoting activewear are further pushing the demand for the global athleisure market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of athleisure. The growth and trends of athleisure industry provide a holistic approach to this study.
Market Segmentation
This section of the athleisure market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Gender
By Product Type
- Sneaker
- Joggers
- Leggings
- Hoodies
- Others
By Distribution Channel
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Athleisure market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Athleisure Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the athleisure market include Adidas AG (Adidas), ASICS Corporation, Columbia Sportswear Company, Lululemon athletica inc., Nike, Inc. (Nike), PVH Corp., PUMA SE, The Gap, Inc., The North Face (VF Corporation (VFC), Under Armour, Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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