The global demand for App Store Optimization Software Market is presumed to reach the market size of nearly USD 1640.68 MN by 2028 from USD 484.94 MN in 2021 with a CAGR of 19.02% under the study period 2022 - 2028.
App store optimization software (ASO) is optimizing mobile apps to rank higher in an app store's search results and track downloads and ranking details. It helps organizations optimize application keywords, icons, titles, previews, screenshots, descriptions, and others. App store optimization software also recommends maintaining and increasing the application's placement.
Market Dynamics
The growing number of loyal mobile users and an increase in downloads are two key factors driving the market growth. The increasing need to optimise the application on app stores is a prime factor bolsters the app store optimization software market. Moreover, the growing demand for tracking application download and ranking details, combined with the need for competitive intelligence mapping, is expected to fuel the app store optimization software market. Furthermore, demand for app store optimization software is projected to rise in the forecast period, owing to increased investment in advanced technology from various verticals. In addition, the market for app store optimization software is expected to grow due to the increased demand for tracking application downloads, rating information and the requirement for competitive intelligence mapping. However, a lack of awareness among end users is hampering the market's growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of app store optimization software. The growth and trends of app store optimization software industry provide a holistic approach to this study.
Market Segmentation
This section of the app store optimization software market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Product
- Data Platforms
- Keyword Trackers
- Ranking Optimizing
By Application
- Lifestyle
- Social Media
- Utilities
- Gaming And Entertainment
- News And Information
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the App Store Optimization Software market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global App Store Optimization Software Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the app store optimization software market include Gummicube, App Annie, App Radar, Lab Cave, PreApps, Tune, Appfigures, SensorTower, StoreMaven, and TheTool. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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