The global demand for Alternative Data Market is presumed to reach the market size of nearly USD 178.44 BN by 2030 from USD 5.67 BN in 2022 with a CAGR of 53.9% under the study period 2023 - 2030.
Alternative data refers to non-traditional and unconventional sources of information that can be used to gain insights into various aspects of businesses, markets, and economic trends. Unlike traditional data sources such as financial statements and government reports, alternative data encompasses a wide range of data types that are typically unstructured or semi-structured.
Market Dynamics
Organizations across various industries are increasingly embracing data-driven decision-making, leading to a rising demand for unconventional data sources known as alternative data. This demand is propelled by technological advancements, particularly in data collection, storage, and analysis, along with the expansion of the Internet of Things (IoT) and sensor technologies. In finance, hedge funds and asset managers leverage alternative data to a competitive edge by monitoring market trends and assessing risk. Retailers and e-commerce companies use it to understand consumer behavior and enhance marketing strategies. Real-time insights from sources like social media and sensors enable organizations to respond quickly to changing conditions. Alternative data finds applications in risk management, supply chain optimization, healthcare, government policy, and innovation. Additionally, data providers are capitalizing on this trend by offering subscription services and data sets. While the regulatory landscape evolves, the recognition of alternative data's value in enhancing decision-making is expected to sustain market growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of alternative data. The growth and trends of alternative data industry provide a holistic approach to this study.
Market Segmentation
This section of the alternative data market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Data Type
- Credit & Debit Card Transactions
- Email Receipts
- Geo-Location (Foot Traffic) Records
- Mobile Application Usage
- Satellite & Weather Data
- Social & Sentiment Data
- Web Scraped Data
- Web Traffic
- Other Data Types
By Industry
- Automotive
- BFSI
- Energy
- Industrial
- It & Telecommunications
- Media & Entertainment
- Real Estate & Construction
- Retail
- Transportation & Logistics
- Other Industries
By End-User
- Hedge Fund Operators
- Investment Institutions
- Retail Companies
- Other End-Users
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Alternative Data market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Alternative Data Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the Alternative Data market include 1010Data, Advan, Dataminr, Earnest Research, M Science, Preqin, RavenPack, Thinknum Alternative Data, UBS Evidence Lab, YipitData. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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