Global Air Care Market Overview
The key driver impacting the air care market is the growing pollution levels across various countries, both in developed and developing nations. For instance, As per the United States Environmental Protection Agency, emissions of air pollutants constantly playing an important role in numerous air quality issues. In 2019, over 70 million tons of pollution were emitted into the atmosphere across the United States. Moreover, the growth in demand for air care and the rise in concerns over indoor air quality contribute to air care market demand in the coming years.
According to Value Market Research, the global Air care market size was valued at around USD 11.7 billion in 2020 and is estimated to grow at a CAGR of about 2.5% during the forecast period 2021 to 2027.
The rise in disposable income and the change in spending habits and lifestyle of consumers are likely to augment the demand in the forecast period. However, the high cost of air care products may hamper the market in the long run. Nevertheless, the current industry trends, such as increasing preference for eco-friendly products, are expected to offer several beneficial market opportunities to the key players.
The Air care market is vast, with many local and global players. The Air care market is extensive, with many international and domestic players. The prominent market leaders follow several strategies to improve their market status, such as acquisitions, amalgamation, contracts, extending product portfolio, product upgrades to augment their market share globally. The players studied in the report include Procter & Gamble Co., Reckitt Benckiser Group, Plc., C. Johnson & Son, Inc., Godrej Consumer Products Ltd., Church & Dwight Co., Inc., Newell Brands, Henkel AG & Company, KGaA, Farcent Enterprise Co. Ltd., Car-Freshener Corporation, American Covers, Inc., WD-40 Co., Air Delights Inc., Candle-lite, Inc., Rexair LLC, Hamilton Beach Brands Holding Company.
Global Air Care Market Share by Region (Representative Graph)
In this research report, the Air care market is segmented by product type, distribution channel, and region.
Analysis by Product Type:
By product type, the report is categorized into air freshener sprays, electric air fresheners, car air fresheners, air freshener gel, candles, and others. The air freshener sprays segment dominates the product type segment with over 30% in the forecast period. It is due to its vast adoption of air freshener sprays in residential and commercial sectors. Also, augmented spending on R&D activities to create chemical-free and natural air freshener contributes to the growth of the air freshener segment in the forthcoming years.
Analysis by Distribution Channel:
By distribution channel, the report is categorized into store-based and non-store-based. The petroleum refinery segment dominates the distribution channel segment with over 30% in the forecast period. It is due to the improved shopping experience with the accessibility of a high range of products that have increased the liking for store-based distribution. Also, the increasing number of supermarkets, convenience stores, and hypermarkets offering attractive prices and discounts on the products contribute to the growth of the store-based segment in the coming years.
Analysis by Region:
In the regional outlook of the global Air care market, the Europe region dominates globally with a 30% market share in the forecast period. It is due to the rising prevalence of asthma and allergy cases and growing concerns among consumers regarding their health at home in Europe. Moreover, increasing demand for products that are considered natural, like liquid air fresheners or candles that use essential oil, contributes to tremendous market growth across Europe.
Market Segmentation covered in the Report:
By Product Type
- Air Freshener Sprays
- Electric Air Fresheners
- Car Air Fresheners
- Air Freshener Gel
- Candles
- Others
By Distribution Channel
- Store-based
- Supermarkets & Hypermarkets
- Convenience Stores
- Others
- Non-Store Based
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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