The global demand for Activewear Market is presumed to reach the market size of nearly USD 672.89 BN by 2030 from USD 394.57 BN in 2022 with a CAGR of 6.9% under the study period 2023 - 2030.
Activewear refers to clothing specifically designed for physical activity, exercise, and sports. It is a category of clothing that combines functionality, comfort, and style to support and enhance athletic performance. It is typically made from lightweight, breathable, and stretchable materials that allow for ease of movement and moisture-wicking properties to keep the wearer dry during physical activities. It includes a wide range of clothing items such as tops (t-shirts, tank tops, sweatshirts), bottoms (leggings, shorts, joggers), sports bras, jackets, and footwear. It is designed to cater to various types of physical activities, including yoga, running, cycling, gym workouts, and team sports.
Market Dynamics
The increasing focus on health and fitness has led to a rise in the number of individuals adopting active lifestyles and participating in physical activities. This has created a demand for activewear that offers comfort, functionality, and performance-enhancing features to support various exercise routines. Additionally, the emergence of athleisure fashion has expanded the appeal of this clothing beyond the gym or sports field, with people now seeking fashionable and versatile activewear for everyday wear. The market has been significantly influenced by the presence of social media and celebrity endorsements, which have played a crucial role in driving its growth and shaping consumer behaviour. Fitness influencers and celebrities often showcase their workout routines and stylish activewear on platforms like Instagram, inspiring their followers to embrace similar clothing choices. Technological advancements in fabric and design have further contributed to the market growth by introducing innovative features such as moisture-wicking, breathability, and ergonomic designs that enhance comfort and performance. Moreover, the rising awareness of sustainable and ethical fashion has extended to this sector, with consumers seeking brands that prioritize environmentally friendly materials and ethical production practices. The growing popularity of e-commerce and direct-to-consumer channels has made activewear more accessible to a wider audience, providing convenience and a broader range of choices.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of activewear. The growth and trends of activewear industry provide a holistic approach to this study.
Market Segmentation
This section of the activewear market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By End-User
By Distribution Channel
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Activewear market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global Activewear Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the activewear market include Adidas AG; Nike Inc.; PUMA SE; The Columbia Sportswear Company; VF Corporation; PVH Corp.; ASICS Corporation; Skechers U.S.A., Inc. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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