The global demand for A2P Messaging Market is presumed to reach the market size of nearly USD 100.2 MN by 2028 from USD 75.13 MN in 2021 with a CAGR of 4.2% under the study period 2022 - 2028.
A2P messaging is a process of delivering mobile messages from a business application to a mobile user (application-to-person messaging). These exchanges are frequently referred to as business or professional texts. A2P messaging is different from conventional person-to-person messaging. A2P messaging is when a software application sends automated messages to the customer, client, employees, or others. Some examples of A2P messaging are promotional codes, appointment reminders, marketing campaigns, pin codes, bank alerts, and shopping notifications. It is becoming popular among corporate platforms, support services, and online reservation systems to increase efficiency and improve communication.
Market Dynamics
A2P messaging is popular in various sectors, including retail, finance, logistics, healthcare, and transportation. The vast security offered by mobile networking systems, the widespread use of smartphones, & the enormous open rates of SMS messaging are all expected to increase the acceptance of A2P messaging activities. Healthcare industries are utilizing A2P messaging technology for easy access to patient health updates to further flourish the A2P messaging market. The increasing population of smartphone users & number of internet subscribers will accelerate the A2P SMS service. Small businesses and start-ups favor the A2P SMS service because the cost associated with it is less in comparison to other services. It favors the demand for the A2P messaging market.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of A2P messaging. The growth and trends of a2p messaging industry provide a holistic approach to this study.
Market Segmentation
This section of the A2P messaging market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
By Deployment Mode
By Application
- Authentication Services
- Promotional And Marketing Services
- Customer Relationship Management Services
- Pushed Content Services
- Interactive Messages
- Others
By Traffic
By Vertical
- Banking, Financial Services, And Insurance
- Retail And Ecommerce
- Hyperlocal Businesses
- Healthcare
- Travel And Hospitality
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the A2P Messaging market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global A2P Messaging Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the a2p messaging market include AT&T (US),Sinch (Sweden), Infobip (UK), China Mobile (China), Orange (France), Route Mobile (India), Comviva (India), Twilio(US), BICS (Belgium), Monty Mobile (UK), Syniverse (US), Global Message Services (Switzerland), Tyntec(UK), Silverstreet (Singapore),Vonage (US), Genesys (US), TATA Communications(India),Cequens (Egypt),Mitto(Switzerland),ClearSky Technologies (US), Sify Technologies (India), MSG91 (India), Textlocal (UK), Clickatell (US), Kaleyra (Italy), MessageBird (The Netherlands). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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