The global demand for 3D Secure Payment Authentication Market is presumed to reach the market size of nearly USD 6.7 BN by 2030 from USD 2.45 BN in 2022 with a CAGR of 13.41% under the study period 2023 - 2030.
3D secure payment authentication is basically a fraud prevention safeguard that adds an additional step to ensure security while doing card transactions. It adds an additional verification step with the card issuer and directs the customer to the authentication page of their bank website when paying. The customer needs to enter a one-time password. After the payment is approved, the customer is directed back to the main payment page. It shifts the liability from the merchant to the card payment provider and protects the merchant. It prevents the card from being stolen and protects against unauthorized use and unauthorized chargebacks.
Market Dynamics
The demand for the 3D secure payment authentication market is scaling up with the rising number of fraudulent online activities and payment frauds. The increasing use of smartphones and devices and internet penetration are surging the demand in this market. The increasing adoption of 3D secure payment authentication methods in hotels and restaurants is propelling the demand for this market. A growing number of online shopping portals and online payment gateways are augmenting the demand for this market. The rising demand for digitalisation in banks and the growth in the use of 3D secure payment authentication systems in Asian economies are boosting the demand for this market. However, the lack of global standards and cross-border payments may hinder the growth of this market.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of 3d secure payment authentication. The growth and trends of 3d secure payment authentication industry provide a holistic approach to this study.
Market Segmentation
This section of the 3d secure payment authentication market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Component
- Access Control Server
- Merchant Plug-In
- Others
By Application
- Banks
- Merchants & Payment Gateway
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the 3D Secure Payment Authentication market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global 3D Secure Payment Authentication Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the 3d secure payment authentication market include GPayments Pty Ltd., Broadcom, Mastercard, RSA Security LLC, Modirum, Visa Inc, Bluefin Payment Systems LLC, Decta, American Express Company, JCB Co. Ltd. This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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