The global demand for 3D Secure Pay Authentication Market is presumed to reach the market size of nearly USD 1958.79 MN by 2028 from USD 797.38 MN in 2021 with a CAGR of 13.7% under the study period 2022 - 2028.
3D Secure, also referred to as 3-domain Secure, is an added layer of protection for online credit and debit card transactions. 3D Secure authentication works by redirecting the cardholder to the card issuer's website for authentication during the online transaction. The cardholder is prompted to enter a One-time-password (OTP) sent to the registered mobile number or email address. Once the OTP or password is entered, the card issuer verifies the cardholder's identity and either approves or declines the transaction. This added security level helps reduce the risk of fraud and unauthorized transactions.
Market Dynamics
The increasing number of e-commerce transactions is a significant driver of the 3D Secure Pay Authentication market. The rise in online fraud is another major driver of the 3D Secure Pay Authentication market. Moreover, the adoption of mobile-based authentication methods is also driving the growth of the 3D Secure Pay Authentication market. Additionally, the growth of collaborations between financial institutions and providers of 3D secure payment authentication solutions is anticipated to boost the market. However, the inconvenience it can cause users may hinder market growth.
The research report covers Porter's Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry's structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of 3d secure pay authentication. The growth and trends of 3d secure pay authentication industry provide a holistic approach to this study.
Market Segmentation
This section of the 3d secure pay authentication market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Access Control Server
- Merchant Plug-In
- Others
By Application
- Merchant And Payment Processors
- Banks
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the 3D Secure Pay Authentication market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global 3D Secure Pay Authentication Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the 3d secure pay authentication market include Visa Inc. (California U.S.), Mastercard Incorporated (New York U.S.), The American Express Company (New York U.S.), Broadcom Inc. (California U.S.), Modirum (Tallinn Estonia), SIA S.p.A. (Milan Italy), Fiserv Inc. (Wisconsin U.S.), Cardknox Development Inc. (New Jersey U.S.), Marqeta Inc. (California U.S.), Entersekt (Stellenbosch South Africa), Discover Financial Services (Illinois U.S.). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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