The global demand for 3D Secure Pay Authentication Market is presumed to reach the market size of nearly USD 1958.79 MN by 2028 from USD 797.38 MN in 2021 with a CAGR of 13.7% under the study period 2022 - 2028.
3D Secure, also referred to as 3-domain Secure, is an added layer of protection for online credit and debit card transactions. 3D Secure authentication works by redirecting the cardholder to the card issuer's website for authentication during the online transaction. The cardholder is prompted to enter a One-time-password (OTP) sent to the registered mobile number or email address. Once the OTP or password is entered, the card issuer verifies the cardholder's identity and either approves or declines the transaction. This added security level helps reduce the risk of fraud and unauthorized transactions.
Market Dynamics
The increasing number of e-commerce transactions is a significant driver of the 3D Secure Pay Authentication market. The rise in online fraud is another major driver of the 3D Secure Pay Authentication market. Moreover, the adoption of mobile-based authentication methods is also driving the growth of the 3D Secure Pay Authentication market. Additionally, the growth of collaborations between financial institutions and providers of 3D secure payment authentication solutions is anticipated to boost the market. However, the inconvenience it can cause users may hinder market growth.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of 3d secure pay authentication. The growth and trends of 3d secure pay authentication industry provide a holistic approach to this study.
Market Segmentation
This section of the 3d secure pay authentication market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Type
- Access Control Server
- Merchant Plug-In
- Others
By Application
- Merchant And Payment Processors
- Banks
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the 3D Secure Pay Authentication market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global 3D Secure Pay Authentication Market Share by Region (Representative Graph)

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the 3d secure pay authentication market include Visa Inc. (California U.S.), Mastercard Incorporated (New York U.S.), The American Express Company (New York U.S.), Broadcom Inc. (California U.S.), Modirum (Tallinn Estonia), SIA S.p.A. (Milan Italy), Fiserv Inc. (Wisconsin U.S.), Cardknox Development Inc. (New Jersey U.S.), Marqeta Inc. (California U.S.), Entersekt (Stellenbosch South Africa), Discover Financial Services (Illinois U.S.). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Frequently Asked Questions (FAQs) about this Report
b. The global 3D secure pay authentication market size is expected to be valued USD 797.38 MN in 2021.
b. The worldwide 3D secure pay authentication market growth is estimated to grow by around 13.7% from 2023 to 2028.
b. North America occupies the highest market share in the global 3D secure pay authentication market.
b. The global 3D secure pay authentication market is segmented by Type (Access Control Server, Merchant Plug-in, Others), by Application (Merchant And Payment Processors, Banks).
b. The leading players in the global 3D secure pay authentication market are Visa Inc. (California U.S.), Mastercard Incorporated (New York U.S.), The American Express Company (New York U.S.), Broadcom Inc. (California U.S.), Modirum (Tallinn Estonia), SIA S.p.A. (Milan Italy), Fiserv Inc. (Wisconsin U.S.), Cardknox Development Inc. (New Jersey U.S.), Marqeta Inc. (California U.S.), Entersekt (Stellenbosch South Africa), Discover Financial Services (Illinois U.S.).
1 . PREFACE
1.1. Report Description
1.1.1. Objective
1.1.2. Target Audience
1.1.3. Unique Selling Proposition (USP) & offerings
1.2. Research Scope
1.3. Research Methodology
1.3.1. Market Research Process
1.3.2. Market Research Methodology
2 . EXECUTIVE SUMMARY
2.1. Highlights of Market
2.2. Global Market Snapshot
3 . 3D SECURE PAY AUTHENTICATION – INDUSTRY ANALYSIS
3.1. Introduction - Market Dynamics
3.2. Market Drivers
3.3. Market Restraints
3.4. Opportunities
3.5. Industry Trends
3.6. Porter’s Five Force Analysis
3.7. Market Attractiveness Analysis
3.7.1 Market Attractiveness Analysis By Type
3.7.2 Market Attractiveness Analysis By Application
3.7.3 Market Attractiveness Analysis By Region
4 . VALUE CHAIN ANALYSIS
4.1. Value Chain Analysis
4.2. Raw Material Analysis
4.2.1. List of Raw Materials
4.2.2. Raw Material Manufactures List
4.2.3. Price Trend of Key Raw Materials
4.3. List of Potential Buyers
4.4. Marketing Channel
4.4.1. Direct Marketing
4.4.2. Indirect Marketing
4.4.3. Marketing Channel Development Trend
5 . IMPACT ANALYSIS OF COVID-19 OUTBREAK
5.1. Impact Analysis of Covid-19 Outbreak
5.1.1. Direct Impact on Production
5.1.2. Supply Chain and Market Disruption
5.1.3. Financial Impact on Firms and Financial Markets
5.2. COVID-19 Impact Analysis by Production, Import, Export and Demand
5.3. Market: Pre V/S Post COVID-19
5.4. Estimated Impact of the Coronavirus (COVID-19) Epidemic
5.5. COVID-19: Micro and Macro Factor Analysis
6 . GLOBAL 3D SECURE PAY AUTHENTICATION MARKET ANALYSIS BY TYPE
6.1 Overview by Type
6.2 Historical and Forecast Data
6.3 Analysis by Type
6.4 Access Control Server Historic and Forecast Sales by Regions
6.5 Merchant Plug-in Historic and Forecast Sales by Regions
6.6 Others Historic and Forecast Sales by Regions
7 . GLOBAL 3D SECURE PAY AUTHENTICATION MARKET ANALYSIS BY APPLICATION
7.1 Overview by Application
7.2 Historical and Forecast Data
7.3 Analysis by Application
7.4 Merchant And Payment Processors Historic and Forecast Sales by Regions
7.5 Banks Historic and Forecast Sales by Regions
8 . GLOBAL 3D SECURE PAY AUTHENTICATION MARKET ANALYSIS BY GEOGRAPHY
8.1. Regional Outlook
8.2. Introduction
8.3. North America Sales Analysis
8.3.1. Overview, Historic and Forecast Sales Analysis
8.3.2. North America By Segment Sales Analysis
8.3.3. North America By Country Sales Analysis
8.3.4. United State Sales Analysis
8.3.5. Canada Sales Analysis
8.3.6. Mexico Sales Analysis
8.4. Europe Sales Analysis
8.4.1. Overview, Historic and Forecast Sales Analysis
8.4.2. Europe by Segment Sales Analysis
8.4.3. Europe by Country Sales Analysis
8.4.4. United Kingdom Sales Analysis
8.4.5. France Sales Analysis
8.4.6. Germany Sales Analysis
8.4.7. Italy Sales Analysis
8.4.8. Russia Sales Analysis
8.4.9. Rest Of Europe Sales Analysis
8.5. Asia Pacific Sales Analysis
8.5.1. Overview, Historic and Forecast Sales Analysis
8.5.2. Asia Pacific by Segment Sales Analysis
8.5.3. Asia Pacific by Country Sales Analysis
8.5.4. China Sales Analysis
8.5.5. India Sales Analysis
8.5.6. Japan Sales Analysis
8.5.7. South Korea Sales Analysis
8.5.8. Australia Sales Analysis
8.5.9. Rest Of Asia Pacific Sales Analysis
8.6. Latin America Sales Analysis
8.6.1. Overview, Historic and Forecast Sales Analysis
8.6.2. Latin America by Segment Sales Analysis
8.6.3. Latin America by Country Sales Analysis
8.6.4. Brazil Sales Analysis
8.6.5. Argentina Sales Analysis
8.6.6. Peru Sales Analysis
8.6.7. Chile Sales Analysis
8.6.8. Rest of Latin America Sales Analysis
8.7. Middle East & Africa Sales Analysis
8.7.1. Overview, Historic and Forecast Sales Analysis
8.7.2. Middle East & Africa by Segment Sales Analysis
8.7.3. Middle East & Africa by Country Sales Analysis
8.7.4. Saudi Arabia Sales Analysis
8.7.5. UAE Sales Analysis
8.7.6. Israel Sales Analysis
8.7.7. South Africa Sales Analysis
8.7.8. Rest Of Middle East And Africa Sales Analysis
9 . COMPETITIVE LANDSCAPE OF THE 3D SECURE PAY AUTHENTICATION COMPANIES
9.1. 3D Secure Pay Authentication Market Competition
9.2. Partnership/Collaboration/Agreement
9.3. Merger And Acquisitions
9.4. New Product Launch
9.5. Other Developments
10 . COMPANY PROFILES OF 3D SECURE PAY AUTHENTICATION INDUSTRY
10.1. Top Companies Market Share Analysis
10.2. Market Concentration Rate
10.3. Visa Inc. (California U.S.)
10.3.1. Company Overview
10.3.2. Company Revenue
10.3.3. Products
10.3.4. Recent Developments
10.4. Mastercard Incorporated (New York U.S.)
10.4.1. Company Overview
10.4.2. Company Revenue
10.4.3. Products
10.4.4. Recent Developments
10.5. The American Express Company (New York U.S.)
10.5.1. Company Overview
10.5.2. Company Revenue
10.5.3. Products
10.5.4. Recent Developments
10.6. Broadcom Inc. (California U.S.)
10.6.1. Company Overview
10.6.2. Company Revenue
10.6.3. Products
10.6.4. Recent Developments
10.7. Modirum (Tallinn Estonia)
10.7.1. Company Overview
10.7.2. Company Revenue
10.7.3. Products
10.7.4. Recent Developments
10.8. SIA S.p.A. (Milan Italy)
10.8.1. Company Overview
10.8.2. Company Revenue
10.8.3. Products
10.8.4. Recent Developments
10.9. Fiserv Inc. (Wisconsin U.S.)
10.9.1. Company Overview
10.9.2. Company Revenue
10.9.3. Products
10.9.4. Recent Developments
10.10. Cardknox Development Inc. (New Jersey U.S.)
10.10.1. Company Overview
10.10.2. Company Revenue
10.10.3. Products
10.10.4. Recent Developments
10.11. Marqeta Inc. (California U.S.)
10.11.1. Company Overview
10.11.2. Company Revenue
10.11.3. Products
10.11.4. Recent Developments
10.12. Entersekt (Stellenbosch South Africa)
10.12.1. Company Overview
10.12.2. Company Revenue
10.12.3. Products
10.12.4. Recent Developments
10.13. Discover Financial Services (Illinois U.S.)
10.13.1. Company Overview
10.13.2. Company Revenue
10.13.3. Products
10.13.4. Recent Developments
*Note - in company profiling, financial details and recent development are subject to availability or might not be covered in case of private companies
LIST OF TABLES
- Market Snapshot
- Drivers : Impact Analysis
- Restraints : Impact Analysis
- List of Raw Material
- List of Raw Material Manufactures
- List of Potential Buyers
- COVID-19 Impact Analysis by Production, Import, Export and Demand
- Pre V/S Post COVID-19
- Estimated Impact Of The Coronavirus (Covid-19) Epidemic
- COVID-19: Micro and Macro Factor Analysis
- Analysis by Type (USD MN)
- Access Control Server Market Sales by Geography (USD MN)
- Merchant Plug-in Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Analysis Market by Application (USD MN)
- Merchant And Payment Processors Market Sales by Geography (USD MN)
- Banks Market Sales by Geography (USD MN)
- Global 3D Secure Pay Authentication Market Sales by Geography (USD MN)
- North America Market Analysis (USD MN)
- United State Market Analysis (USD MN)
- Canada Market Analysis (USD MN)
- Mexico Market Analysis (USD MN)
- Europe Market Analysis (USD MN)
- Europe Market Estimate by Country (USD MN)
- United Kingdom Market Analysis (USD MN)
- France Market Analysis (USD MN)
- Germany Market Analysis (USD MN)
- Italy Market Analysis (USD MN)
- Russia Market Analysis (USD MN)
- Spain Market Analysis (USD MN)
- Rest of Europe Market Analysis (USD MN)
- Asia Pacific Market Analysis (USD MN)
- China Market Analysis (USD MN)
- Japan Market Analysis (USD MN)
- India Market Analysis (USD MN)
- South Korea Market Analysis (USD MN)
- Australia Market Analysis (USD MN)
- Rest of Asia Pacific Market Analysis (USD MN)
- Latin America Market Analysis (USD MN)
- Brazil Market Analysis (USD MN)
- Argentina Market Analysis (USD MN)
- Peru Market Analysis (USD MN)
- Chile Market Analysis (USD MN)
- Rest of Latin America Market Analysis (USD MN)
- Middle East & Africa Market Analysis (USD MN)
- Saudi Arabia Market Analysis (USD MN)
- UAE Market Analysis (USD MN)
- Israel Market Analysis (USD MN)
- South Africa Market Analysis (USD MN)
- Rest of Middle East and Africa Market Analysis (USD MN)
- Partnership/Collaboration/Agreement
- Mergers And Acquisition
LIST OF FIGURES
- Research Scope of 3D Secure Pay Authentication Report
- Market Research Process
- Market Research Methodology
- Global 3D Secure Pay Authentication Market Size, by Region (USD MN)
- Porters Five Forces Analysis
- Market Attractiveness Analysis by Type
- Market Attractiveness Analysis by Application
- Market Attractiveness Analysis by Region
- Value Chain Analysis
- Global Market Analysis by Type (USD MN)
- Access Control Server Market Sales by Geography (USD MN)
- Merchant Plug-in Market Sales by Geography (USD MN)
- Others Market Sales by Geography (USD MN)
- Global Market Analysis by Application (USD MN)
- Merchant And Payment Processors Market Sales by Geography (USD MN)
- Banks Market Sales by Geography (USD MN)
- Global Market by Revenue
- North America Market by Revenue
- Europe Market by Revenue
- Asia Pacific Market by Revenue
- Latin America Market by Revenue
- Middle East & Africa Market by Revenue
- Recent Development in Industry
- Top Companies Market Share Analysis
* Kindly note that the above listed are the basic tables and figures of the report and are not limited to the TOC.