The global demand for 360 Degree Camera Market is presumed to reach the market size of nearly USD 12.65 MN by 2028 from USD 2.92 MN in 2021 with a CAGR of 23.3% under the study period 2022 - 2028.
The 360-degree cameras are omnidirectional camera systems that capture a view in each direction at the same time. These cameras may capture a 360-degree view, resulting in an improved visual flow. This camera captures a horizontal surface view of a 360-degree field. Because of its great image quality, it can reach a high zoom level and extra-high resolution. As virtual and augmented reality become more common in video games and other forms of interactive entertainment, 360 cameras are becoming increasingly popular. These videos are often shot with a single camera or a multi-lens setup. These camera configurations are typically used in the film industry.
Market Dynamics
The use of 360-degree cameras is growing substantially because of the expanding popularity of augmented and virtual reality in video games and other types of interactive entertainment worldwide. The growing popularity of immersive ads for displaying a product, store, or property is propelling the 360-Degree Camera market forward. These advertisements assist businesses in building a distinct brand image, especially on social media platforms such as Instagram, YouTube, and Facebook. 360-degree cameras are employed in robotics to solve simultaneous localization and mapping challenges, and visual odometry and feature matching and selection. Furthermore, the increasing use of these cameras in various automobiles benefits drivers by increasing their awareness of their surroundings. Demand for 360-degree cameras is being driven by the integration of these cameras with mobile devices, as well as the growing preference for watching real-time 4K and HDR video. Aside from that, an increase in the number of security breaches, theft, and burglary incidents in public and commercial venues, and residential complexes, is driving up product sales. Furthermore, the defence industry employs these cameras for surveillance and monitoring, thereby supplementing the market growth. Hardware and software limitations, a lack of adequate connectivity with other devices, and the high cost are projected to hamper the worldwide 360-degree camera market.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of 360 degree camera. The growth and trends of 360 degree camera industry provide a holistic approach to this study.
Market Segmentation
This section of the 360 degree camera market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Connectivity Type
By Resolution:
By Camera Type
By Vertical
- Media & Entertainment
- Consumer
- Military & Defense
- Travel & Tourism
- Automotive
- Commercial
- Healthcare
- Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the 360 Degree Camera market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
Global 360 Degree Camera Market Share by Region (Representative Graph)
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the 360 degree camera market include Samsung Electronics (South Korea), Ricoh (Japan), GoPro (US), Insta360 (China), 360fly (US), LG Electronics (South Korea), Nikon (Japan), Kodak (US), Rylo (US), Bubl (Canada), and Xiaomi (China) are the major players in the market. The report also profiles companies such as Immervision (Canada), Digital Domain Productions (US), YI Technology (US), PANONO (Professional 360GmbH) (Germany), AITBOT (Shenzhen Hatoa Technology Co., Ltd.) (China), Freedom360 (US), Jaunt (US), Facebook (US), Humaneyes (Israel), Sony (Japan), and Panasonic (Japan). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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