Web Analytics Tools Market Worth to cross USD 12.8 BN By 2027
Posted On March 05, 2021
The Global Web Analytics Tools Market value is expected to grow by an impressive 20% of CAGR during the forecast period of 2020 to 2027. The market can grow to USD 12.8 BN by 2027 as per the report by Value Market Research. The rapid proliferation of online businesses and qualitative and quantitative analysis of online data playing a vital role in the success of any online business are the key drivers for the web analytics tools market. Companies looking to secure more product orders or qualified leads using web-based systems will benefit from market growth. The tool’s ability to offer real-time analytics data that is incredibly important for an organization’s marketing team to pitch to potential investors and advertisers on the spot will boost the market growth. These tools are highly sought after by modern business since they help better understand customers, collaborate, achieve better results, and outsell rival companies. High prices and data privacy issues are the two main factors that can hamper this market’s growth.
Web analytics tools are used to measure and analyze data across web pages to understand user behavior. These tools measure how many users visited a web page, how long they stayed, how many pages they visited, which pages the users visited, and whether they arrived by following a link or not. These tools help measure and benchmark site performance in a business environment and look at key performance indicators that drive the business. There are a wide variety of analytics tools on the market, and the chosen tool depends on the specific requirements of a business.
The detailed research study "Global Web Analytics Tools Market Report By Deployment (On-Premise, Cloud), By Applications (Social Media Management, Targeting And Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others), By End-User (Banking, Financial Services & Insurance (BFSI), Retail, Healthcare, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2021-2027" assists in understanding the market dynamics with qualitative as well as quantitative data.
On the basis of deployment the market is segmented into On-Premise, Cloud. By Applications the web analytics tools market is categorised as Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Online Marketing, Others. By end-user the web analytics tools market is categorised as Banking, Financial Services & Insurance (BFSI), Retail, Healthcare, Government, Travel & Hospitality, IT & Telecommunications, Media & Entertainment, Others. The regions covered in the market study are North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. This section throws light on the geographical spread of revenue and/or volume of the web analytics tools market.
The Report Segments Global Web Analytics Tools Market -
- Social Media Management
- Targeting and Behavioral Analysis
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Online Marketing
- Financial Services & Insurance (BFSI)
- Travel & Hospitality
- IT & Telecommunications
- Media & Entertainment
- North America
- The Asia Pacific
- Latin America
- The Middle East and Africa
Players Profiled In the Report:
Yahoo Analytics, SaS institute, IBM, Omniture Inc, Webtrends Corp., Microsoft, and Google Analytics. Webmasters and Technologists.
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