Global Smart TV Market Value to cross USD 311 BN by 2026

Posted On August 17, 2020     

A market research report anticipates the Global Smart TV Market to reach USD 172.3 BN in 2019. It is estimated to grow and reach USD 311 BN mark by 2026. The report publisher, Value Market Research expects a CAGR of 8.8% during 2020 to 2026. The global Smart TV market is driven by advancements in technology, the technological shift from Internet TV to Smart TV, increasing internet platform, and the rising popularity of OTT platforms such as Netflix. Furthermore, factors such as increasing demand for smart homes, growing adoption for new high-tech TV sets over traditional TV, growing subscriptions, and viewership for OTT platforms further fuel the market. During and after the COVID-19 Pandemic, the global Smart TV market is expected to surge owing to the increased usage of internet, increased viewership of OTT due to closed theatres, malls and cinema halls, and growing trend of e-learning through video lectures, and online training.

Smart TV or a connected TV (CTV) is a regular TV set with additional advanced features such as interactive web 2.0 and the internet. Smart TV enables users to browse the internet, watch videos, play music, and view photos. It is an advanced technological conversion of a set-top box, traditional television, internet, and computer. Along with regular TV functions, smart TV also provides Over-the-Top-Content (OTT), internet TV, on-demand streaming media, online interactive media, and home networking access. Smart TV further features social media, YOU tube, access to the various apps, games, Skype, photo slideshows, home videos, etc.

The first chapter of the report "Global Smart TV Market Report By Resolution (4K UHD TV, HDTV, Full HD TV, 8K TV), By Screen Size (Below 32 Inches, 32 To 45 Inches, 46 To 55 Inches, 56 To 65 Inches, Above 65 Inches), By Type (Flat, Curved) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026" gives the market introduction with a crisp summary of the report and goes in detailed revenue analysis bifurcated as per segments and regions in the subsequent chapters.   

The study digs deep to identify the market drivers, restraints, opportunities and threats in the near future. By resolution the market is divided into 4K UHD TV, HDTV, Full HD TV, 8K TV. By screen size the market is segregated as Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches. By type the smart tv market is categorised as Flat, Curved. The report identifies region which is expected to dominate the market over the next six years among all the regions studied in the report. North America, Europe, Latin America and Middle East & Africa are deeply researched in the report.

The Report Segments Global Smart TV Market -
By Resolution

  • 4K UHD TV
  • HDTV
  • Full HD TV
  • 8K TV

By Screen Size

  • Below 32 Inches
  • 32 to 45 Inches
  • 46 to 55 Inches
  • 56 to 65 Inches
  • Above 65 Inches

By Type

  • Flat
  • Curved

By Region

  • North America
  • Europe
  • Asia-Pacific
  • Latin America
  • Middle East & Africa

Players Profiled In the Report:
Haier Electronics Group Co., Ltd., Intex Technologies, LeEco, LG Electronics, Inc., Panasonic Corporation, Koninklijke Philips N.V., Samsung Electronics Co. Ltd., Sansui Electric Co. Ltd., Sony Corporation, Toshiba Corporation, Videocon Industries Limited.

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