A market research report anticipates the Global Enterprise A2P SMS Market to reach USD 30.1 BN in 2019. It is estimated to grow and reach USD 43.8 BN mark by 2026. The report publisher, Value Market Research expects a CAGR of 5.50% during 2020 to 2026. Enterprise A2P SMS is an application to person messaging service used by the business community. Changes in the consumers' communications patterns are the main driving force for the evolution of the A2P SMS market. SMS messaging is a reliable, quick, and inexpensive communication model that is universally available on all devices, and hence the market will witness steady growth. This communication mode can be used across multiple industry verticals, like retail, media, Internet, telecoms, banking and finance, and travel and hospitality. The continued effort by connectivity service providers, cloud communication companies, and vendors to make it easier for enterprises to include SMS in their business processes will benefit market growth.
Enterprise A2P SMS is a mobile message sent from an application to a customer to maintain a healthy business relationship. It is an ideal way to maintain consistent and timely communication with customers. This comfortable and efficient communication channel enables people to contact their favorite brands and companies directly via an SMS and send them feedback, questions, requests, etc. Enterprises use this tool to build strong customer relations and customer loyalty. Delivering highly targeted service messages such as parcel-delivery alerts, real-time notification of credit/debit card purchase confirmations to protect against fraud, identity verification, and appointment confirmations is possible using A2P SMS. Integration of This service into an enterprise’s application or a business system via SMS APIs involves minimal effort.
The first chapter of the report "Global Enterprise A2P SMS Market Report By Traffic (National, Multi-Country), By Tools (Cloud API Messaging Platform, Traditional And Managed Messaging Services), By Application (Pushed Content Services, Interactive Services, Promotional Campaigns, Customer Relationship Management (CRM) Services, Others), By Vertical (Financial Institutions And Banking, Gaming, Travel And Transport, Health And Hospitality, Retail, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026" gives the market introduction with a crisp summary of the report and goes in detailed revenue analysis bifurcated as per segments and regions in the subsequent chapters.
The study digs deep to identify the market drivers, restraints, opportunities and threats in the near future. By traffic the market is divided into National, Multi-Country. By tools the market is segregated as Cloud API Messaging Platform, Traditional and Managed Messaging Services. By application the enterprise a2p sms market is categorised as Pushed Content Services, Interactive Services, Promotional Campaigns, Customer Relationship Management (CRM) Services, Others. By vertical the enterprise a2p sms market is categorised as Financial Institutions and Banking, Gaming, Travel and Transport, Health and Hospitality, Retail, Others. The report identifies region which is expected to dominate the market over the next six years among all the regions studied in the report. North America, Europe, Latin America and Middle East & Africa are deeply researched in the report.
The Report Segments Global Enterprise A2P SMS Market -
By Traffic
By Tools
- Cloud API Messaging Platform
- Traditional and Managed Messaging Services
By Application
- Pushed Content Services
- Interactive Services
- Promotional Campaigns
- Customer Relationship Management (CRM) Services
- Others
By Vertical
- Financial Institutions and Banking
- Gaming
- Travel and Transport
- Health and Hospitality
- Retail
- Others
By Region
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East & Africa
Players Profiled In the Report:
Infobip Limited, OpenMarket Inc., AMD Telecom S.A., Syniverse Holdings Inc., FortyTwo Telecom AB, Twilio Inc., Mblox Inc., Nexmo Inc., CLX Communications AB.
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