The Global Automatic Content Recognition Market is foreseen to reach USD 6.9 BN by 2025 as per the latest publications from Value Market Report. The market was valued at USD 1.4 BN (by revenue) in 2018. The report expects the market to grow at a 25% CAGR from 2019-2025. The report explores multiple facets of the market giving market size estimation and forecast along with the future market outlook from 2019 to 2025. The market opportunities are explicitly defined to assist in strategic decision making.
Automatic content recognition (ACR) is a smart application that helps user’s to become content aware and know what content is being played on a media device. Basically, ACR builds the bridge between analog media and the digital world of the internet and can be used across several shows and even company presentation at fairs and many more. Digital fingerprinting and digital audio watermarking are the two ACR technology. Watermarking involves inserting a payload or specific Channel/Program ID and time-stamp information in the content which can be retrieved later whereas; fingerprinting is about comparing and analyzing content with a reference database.
The report "Global Automatic Content Recognition Market Report By Solution Type (Audio, Video & Image Recognition, Voice & Speech Recognition, Real-Time Content Analytics, Security & Copyright Management, Data Management & Metadata, Broadcast & Media Monitoring, Media Synchronization And Audience Management), By Technology Type (Acoustic & Digital Video Fingerprinting, Speech Recognition, Digital Audio, Video And Image Watermarking And Optical Character Recognition), By End-User (Broadcast Industry And Advertising, Media & Entertainment, IT & Telecommunication, Consumer Electronics And Healthcare) And By Regions - Industry Trends, Size, Share, Growth, Estimation, and Forecast, 2018-2025" provide updated insight into the market along with the analysis of various market perspective.
As per this report increasing integration of ACR application in smart TVs, tablets, smartphones, and other smart devices is propelling the market growth. Rising adoption ACR by media companies for applications such as audience measurement and broadcast monitoring is further anticipated to fuel the market growth. Also, the advent of new technologies and increasing consumer demand for customized content are projected to spur the market demand over the forecast period. Additionally, rising need to understand the consumer behavior pattern along with the increasing technological advancement in the field of media and entertainment is also presumed to push the market growth over the forecast period.
Market segmentation has been done on the basis of solution type, technology type, end-user, and region. Type segment includes Audio, Video & Image Recognition, Voice & Speech Recognition, Real-Time Content Analytics, Security & Copyright Management, Data Management & Metadata, Broadcast & Media Monitoring, Media Synchronization, And Audience Management. Audio, Video & Image Recognition is dominating the solution segment as this helps to recognize all types of media content. Technology type comprises acoustic & digital video fingerprinting, speech recognition, digital audio, video and image watermarking and optical character recognition. Acoustic & Digital Video Fingerprinting is dominating as it is the original data from the content itself and is widely used for TV, second screen application and content monitoring sectors. The end-user segment is categorized into broadcast industry and advertising, media & entertainment, IT & telecommunication, consumer electronics, and healthcare. Media and entertainment segment is leading the market owing to the flourishing entertainment industry along with the rising investment by respective regulatory in order to enhance the audience experience. Regional segmentation covers North America, Europe, Asia-pacific, Latin America, and the Middle East and Africa. Currently, North America is ruling the global ACR market owing to rising technological innovation and an expanding media and increasing adoption ACR enables smart devices in the region is expected to foster market growth.
The Report Segments Global Automatic Content Recognition Market -
By Solution Type
By Technology Type
Players Profiled In The Report:
ACRCloud, Audible Magic Corporation, Audible Magic Corporation, Beatgrid Media B.V., Digimark Corporation, Kantar Media, Microsoft Corporation, Mufin, Nuance Communications, Shazam Entertainment, Signalogic, Veriton, Vobile Group Limited, and VoiceInteraction SA.
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