Augmented Reality in Retail Market to Cross USD 635.57 BN by 2032

Value Market Research's report on the global Augmented Reality in Retail market anticipates the market growth to reach a CAGR of 59.22% during 2024-2032 and is expected to reach USD 635.57 BN by 2032.        

The retail market's global augmented reality (AR) is experiencing rapid growth, fueled by the increasing integration of AR technologies to enhance the customer shopping experience. AR applications in retail include virtual try-on experiences, interactive product displays, and augmented reality-driven advertising, transforming how consumers engage with products online and in physical stores. The adoption of AR in retail is driven by the demand for immersive and personalized shopping experiences and the need for retailers to differentiate themselves in a competitive landscape.

Virtual try-on solutions, for example, allow customers to visualize products in real time, boosting confidence in purchasing and reducing the likelihood of returns. E-commerce platforms and traditional brick-and-mortar stores are utilizing augmented reality (AR) to seamlessly connect the realms of online and offline shopping. This integration improves customer engagement and provides valuable data and analytics for retailers to understand consumer behavior and preferences. As AR technology continues to advance, including the development of AR glasses and more sophisticated applications, the global AR in the retail market is expected to witness sustained growth. The harmonious integration of digital and physical shopping spaces using augmented reality (AR) is set to transform the retail sector. This approach provides inventive and interactive experiences, aligning with the changing expectations of consumers.

The report, titled "Global Augmented Reality in Retail Market Report By Technology (Marker-based Augmented Reality (Passive Marker, Active Marker), Marker-less Augmented Reality (Model Based, Image Processing Based)), By Offering (Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others), Software & Services (Software Development Kits (SDKs) And Apps, Services)), By Device Type (Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device), By Application (Advertising And Marketing, Try-on Solutions, Planning And Designing, Information Systems), By Retail Type (Jewelry, Beauty And Cosmetics, Apparel Fitting, Furniture And Lighting, Grocery Shopping, Footwear, Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation and Forecast, 2023-2032," initiates with a market introduction, presenting key market statistics, and concludes with regional revenue or volume analysis along with a competitor analysis. By scrutinizing trends from previous years, the report provides a thorough understanding of the market dynamics. Additionally, the study delves into geopolitical trends, enhancing the authenticity and reliability of the research findings.

Market segmentation is based on:

Technology, the Augmented Reality in Retail market is split into Subsegments: Marker-Based Augmented Reality (Passive Marker, Active Marker), Marker-Less Augmented Reality (Model Based, Image Processing Based).

Offering, the Augmented Reality in Retail market is split into Subsegments: Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others), Software & Services (Software Development Kits (Sdks) And Apps, Services).

Device Type, the Augmented Reality in Retail market is split into Subsegments: Head-Mounted Display (HMD), Smart AR Mirror, Handheld Device.

Application, the Augmented Reality in Retail market is split into Subsegments: Advertising And Marketing, Try-On Solutions, Planning And Designing, Information Systems.

Retail Type, the Augmented Reality in Retail market is split into Subsegments: Jewellery, Beauty And Cosmetics, Apparel Fitting, Furniture And Lighting, Grocery Shopping, Footwear, and Others.

North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa are the regions covered in the report. This geographical section of the report highlights the share of the revenue/volume spread globally.

Players Profiled In the Report:

Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), ViewAR (Austria), Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Total Immersion (France), Kudan (UK), and INDE (UK).