As per the report published recently by the market research company, Value Market Research, the Global Anti-Counterfeit Packaging Market was valued at USD 123.9 BN in 2019 and is predicted to reach over USD 257 BN by 2026 with a CAGR of 11 % within the forecasted period from 2020 to 2026. The growth of customer awareness with regards to piracy leading to safe packaging is a major factor driving the growth of the global anti-counterfeit packaging market. The increase in expenditure and focus on brand protection by the key players are further boosting the market growth globally. Additionally, the rising effects of counterfeit in food & beverage, pharmaceuticals, cosmetics and other industries are also responsible for boosting the demand for anti-counterfeit packaging. The high priced cost structure of track and trace technologies, complex operations involved in tracking products are the major challenges for the growth of the market.
Counterfeit is a term used to refer to the unauthorized production of patented or trademarked products. Anti-counterfeit packaging is a term used to refer to the process of preventing sensitive products from piracy or counterfeit. The process involves the protection of holograms, labels, barcodes and radio frequency identification devices and thereby protects the reliability of the packaged products. Falsified goods include, but are not limited to, clothing, medicines, cigarettes, electronic equipment and jewelry parts. To avoid counterfeit products, safe packaging is necessary. Anti-counterfeit packaging is a common practice used in food & beverage, healthcare and pharmaceutical industries to reduce any risks to the health of consumers. The practice of counterfeiting is seen commonly in developing countries as the consumers are unaware of the product authentication process. The consumers in remote or urban areas are the main buyers of counterfeit products owing to the lack of awareness about product authentication. Hence, anti-counterfeit packaging technologies will help customers to purchase authentic and reliable products.
The report “Global Anti-Counterfeit Packaging Market Report By Technology (RFID, Printing & Coding, Hologram And Others), By End-User (Food And Beverage, Pharmaceutical, Cosmetics, Consumer Electronics, Clothing & Apparel And Others) And By Regions - Industry Trends, Size, Share, Growth, Estimation And Forecast, 2019-2026” covers the market analysis, market dynamics and key players of the global anti-counterfeit packaging market.
By technology, RFID, printing & coding and hologram are the segments of the global anti-counterfeit packaging market and printing & coding has emerged as the leading segment based on technology as per the report.
By end-user, food & beverage, pharmaceutical, cosmetics, consumer electronics and clothing & apparel are the geographical segments over which the analysis of the global anti-counterfeit packaging market is performed where pharmaceuticals have emerged as the leading segment as per the report.
North America, Europe, Asia Pacific, Latin America, and Middle East & Africa have been listed as the regional segments as per the report where North America has emerged as the leading segment.
The Report Segments Global Anti-Counterfeit Packaging Market -
Players Profiled In the Report:
3M, Advanced Track & Trace, Alien Technology LLC, AlpVision, Angstrom Technologies Inc., Atlantic Zeiser GmbH, Avery Dennison Corp., CCL Industries Inc., Datamax-O'neil, DuPont, Nosco Inc., Sicpa Holding SA, Spectra Systems Corporation and TruTag Technologies Inc.
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