New Innovation in Perfumery Glass Bottles Industry: Chanel and Pochet du Courval Join Hands to Create an Environment-Friendly Perfume Bottle

Posted On December 22, 2021     

Merging luxuries provided by various perfume brands with principles of sustenance is extremely important in today’s world. However, the balance between luxury and environment is highly paradoxical. Thus, changing the status quo would require technical know-how and a high level of innovation.
To overcome the challenge, Chanel and Pochet du Courval have formed an arrangement where they are set to join hands for rethinking glass production. The collaboration is highly relevant for the Perfumery Glass Bottles Industry. They aim to create high-end glass that would be in line with the excellence and creativity for which perfume brands are known worldwide.
In 1921, Chanel made a revolution by choosing the N°5, a laconic bottle that was highly plain, stripped out of all glamour. It also selected a high-quality glass to make the bottle appealing and attract its audience to the fragrance’s juice. However, after decades, it realized that reinvention of the same goals is necessary. Thus, it wanted to change its iconic Chanel N°5 bottle. However, it is challenging to add recycled glass during the manufacturing process while keeping its aesthetic style.
The researchers stated that the technical difficulty with the task was that the crystalline transparency of glass stems occurs as the raw materials used to produce them are pure and of good quality. The main characteristic of glass used for perfumery is its transparency and high shine. If recycled glass is mixed, the purity will diminish. Thus, to provide the consumers with a high-quality product experience while using recycled glass, Pochet du Courval and its partners created a novel industrial process. The technique enabled them to manipulate all steps of the value chain.
The researchers involved with the companies have successfully designed a novel sorting scheme that is primarily dedicated to the extra white glass. Further, the process guarantees high quality while using 15% PCR glass to make the product.
The two companies also announced that their arrangement has ended in a highly virtuous win in numerous ways. The newly developed process can promote a circular economy, reduce the carbon footprint, and lower the utilization of natural resources. The team added that if they produce 1 Million bottles of their perfume via the next-generation glass, they will be saving around 25 tons of virgin raw material.

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